Here are 62 books that Hooked fans have personally recommended if you like
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I’m Pete, on a mission to help brands find the most authentic parts of their story so they can share it with the world! After a successful career working in global branding, brand expansion, and marketing for companies like Newell and Coca-Cola–where I was fortunate to work on the Olympics and FIFA World Cup–I realized that my passion was helping brands reach their full potential, growing and thriving in the marketplace, and in the minds of consumers. I consider it a privilege to help brands move the dial, which is done solely through an authentic and accurate telling of their story.
Martin Lindstrom's book taught me how the world's top brands connect through all five senses to instill remarkable encounters.
I was blown away by the way Lindstrom explores the influence sensory branding is having on consumers. Brands like Singapore Airlines and Apple imbed unique sensory experiences that are unmistakably theirs. This is very cool. As someone who has developed my own brand and gives advice to others, I have leaned on this book in my own work.
I love that Lindstrom developed a six-step process that I can use on a routine basis to help others build their brands. I have utilized Lindstrom’s work in my teaching and coaching, which is the greatest compliment I can give.
International business legend Martin Lindstrom reveals what the world's most successful branding companies do differently - integrating touch, taste, smell, sight, and sound - with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, Brand Sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a…
The Victorian mansion, Evenmere, is the mechanism that runs the universe.
The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.
Appointed the Steward of Evenmere, Carter Anderson must learn the…
I’m Pete, on a mission to help brands find the most authentic parts of their story so they can share it with the world! After a successful career working in global branding, brand expansion, and marketing for companies like Newell and Coca-Cola–where I was fortunate to work on the Olympics and FIFA World Cup–I realized that my passion was helping brands reach their full potential, growing and thriving in the marketplace, and in the minds of consumers. I consider it a privilege to help brands move the dial, which is done solely through an authentic and accurate telling of their story.
I got to know Chris Malone when we both worked at Coca-Cola. I was impressed by his work and so was excited to read his and Fiske's book after it was published. What I like most is that Malone explores how we form personal relationships with brands, mirroring our own interactions with people. This concept echoes my personal beliefs, which was exciting to see.
I really connected with the way Malone and Fiske approached how warmth and competence play a big role in brand relationship building. And, if I pass it through the relationship lens, it makes sense why it would be foundational in building customer loyalty.
I highly recommend this book to people, especially brand stewards, who want to know why we fall in love with some brands and hate others. Malone and Fiske share pragmatic examples of how to apply their findings, which I have contemplated with my…
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another
People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies…
I’m Pete, on a mission to help brands find the most authentic parts of their story so they can share it with the world! After a successful career working in global branding, brand expansion, and marketing for companies like Newell and Coca-Cola–where I was fortunate to work on the Olympics and FIFA World Cup–I realized that my passion was helping brands reach their full potential, growing and thriving in the marketplace, and in the minds of consumers. I consider it a privilege to help brands move the dial, which is done solely through an authentic and accurate telling of their story.
This book unlocks what makes brands truly successful.
I love the examples of Apple and Nike, which are brands I follow and personally own. It’s impressive to see how these core elements not only make “breakaway brands” more successful than their competition but also what makes them ingenious and addictive.
One of the key points I tout in my consulting is the need to be ruthlessly consistent. It’s clear that “breakaway brands” live this philosophy day in and day out. I highly recommend this book to anyone responsible for growing brands and who wants to make an indelible impression on their consumers.
Discover the Secrets Behind 50 of the World's Most Successful Brands
What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to buy it...or purchase another brand instead? This is a brand's moment of truth.
In today's overcrowded marketplace, only a select few brands truly rise above the competition. That's what The Breakaway Brand is about. It's about the brand that stands out, not just in its own product category, but from all other brands. It's about the brand that achieves huge results. It's…
The Guardian of the Palace is the first novel in a modern fantasy series set in a New York City where magic is real—but hidden, suppressed, and dangerous when exposed.
When an ancient magic begins to leak into the world, a small group of unlikely allies is forced to act…
I’m Pete, on a mission to help brands find the most authentic parts of their story so they can share it with the world! After a successful career working in global branding, brand expansion, and marketing for companies like Newell and Coca-Cola–where I was fortunate to work on the Olympics and FIFA World Cup–I realized that my passion was helping brands reach their full potential, growing and thriving in the marketplace, and in the minds of consumers. I consider it a privilege to help brands move the dial, which is done solely through an authentic and accurate telling of their story.
I work in brand strategy, brand expansion, and licensing. As such, I am always on the lookout for great books that discuss how these concepts are interconnected, as they are so rare. Anne H. Chasser and Jennifer C. Wolfe's book is one of those books.
I loved that the book illustrates how integrating intellectual property into brand development can help make brands better and more desirable. I love the real-world examples and how to take what companies are doing to protect the intellectual property and build a stronger connection to the end-user.
As someone deeply involved in brand licensing, I found this book to be a refreshing resource in a world of stodgy technical books on the subject. The world is surrounded by licensed products, and Brand Rewired helps to illustrate why that happens to be the case.
Discover how the world's leading companies have added value to their company by rewiring the brand creation process
Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.
Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more
Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can…
Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
No one can truly predict what will go viral, and honestly, I don’t aim for virality—my focus is on reaching a specific audience, not the masses. That said, I did want to understand the factors that make content more shareable. I wanted to craft content that resonates deeply while encouraging organic sharing, and Contagious provided a wealth of insights to achieve exactly that.
Jonah provides many examples and explains the science of why people share things in a way that I found fascinating and practical. I walked away with clear strategies for adding more share-worthy elements to my content without sacrificing authenticity or integrity.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
“If someone believes that their shoes make them jump higher or run faster…who is to say they don’t?”
This is one of the many quotes and insights from Blindsight that will help you understand how brands and the brain overlap and can create a virtuous cycle when they are allowed to influence each other. The brain gets what it expects, and when you apply this to your branding while layering in personal identity, amazing things can happen.
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?
You may not be aware of these details, yet they've been influencing you all along.
Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into…
Aury and Scott travel to the Finger Lakes in New York’s wine country to get to the bottom of the mysterious happenings at the Songscape Winery. Disturbed furniture and curious noises are one thing, but when a customer winds up dead, it’s time to dig into the details and see…
Games and playing have always played a part of my life. I have created games and businesses and been fortunate enough to have worked with both at various levels as a mentor and guide. For me, this is the gift that keeps giving. The tee-shirt wearing creatives and the suit folk with their business acumen we seek to help scale our ideas. I have worked for years at the nexus of these tribes, and still find it a thrill to learn about the visions people have for the wonderful world of games and play and the oblique outcomes we couldn’t have predicted.
This book covers an often-overlooked aspect of finding a market and customers, users, or players for your game.
Tribes are the drivers of the traction you will need on social media and the impact your vision will have on your community. I love the case studies in this book, covering a global stage of BDSM through to the British Royal Family.
This book taught me the value of nurturing and caring for the diverse communities we serve.
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates…
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
The business world is obsessed with big data and artificial intelligence.
Big data is collected for analysis. Analysis through AI. It lacks to ability to capture emotion and to be successful long-term, businesses need to connect with their markets at an emotional level.
Lindstrom uses real-life case studies to show how looking at the little things; how people use items and why, and observing what others don’t see in a home, a workplace, or a community can help better deliver concepts that big data just can’t see.
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"
'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy
'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow
Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next…
Frank R. Kardes, Ph.D. is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment, and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards. He has published nine books and over 100 articles and chapters on consumer psychology.
This textbook is scientifically grounded but highly readable. This book offers an information-processing perspective to help us get inside the head of the consumer and to understand how attention, memory, judgment, and inference processes operate in concert to influence consumer decision making. Consumers are frequently unaware of these influences on their thinking and reasoning.
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications.
CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical…
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
When it comes to applying behavioral economics concepts to your branding, practical examples are a must. Nancy’s book is full of them, and while it shares about the science, it doesn’t lead with that, making it very approachable for everyone in business to be able to apply to their marketing.
A great book by a wonderful person who has really been there.
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award
WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR
WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations
WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing
WINNER: NYC Big Book Award 2023 - Marketing & Public Relations
WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise
FINALIST: Next Generation Indie Book Awards 2023 - Business
FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising
SHORTLISTED:…
