100 Books Like Brand Rewired

Martin Lindstrom's book taught me how the world's top brands connect through all five senses to instill remarkable encounters.

I was blown away by the way Lindstrom explores the influence sensory branding is having on consumers. Brands like Singapore Airlines and Apple imbed unique sensory experiences that are unmistakably theirs. This is very cool. As someone who has developed my own brand and gives advice to others, I have leaned on this book in my own work.

I love that Lindstrom developed a six-step process that I can use on a routine basis to help others build their brands. I have utilized Lindstrom’s work in my teaching and coaching, which is the greatest compliment I can give.

I got to know Chris Malone when we both worked at Coca-Cola. I was impressed by his work and so was excited to read his and Fiske's book after it was published. What I like most is that Malone explores how we form personal relationships with brands, mirroring our own interactions with people. This concept echoes my personal beliefs, which was exciting to see.

I really connected with the way Malone and Fiske approached how warmth and competence play a big role in brand relationship building. And, if I pass it through the relationship lens, it makes sense why it would be foundational in building customer loyalty.

I highly recommend this book to people, especially brand stewards, who want to know why we fall in love with some brands and hate others. Malone and Fiske share pragmatic examples of how to apply their findings, which I have contemplated with my… show more.

This book unlocks what makes brands truly successful.

I love the examples of Apple and Nike, which are brands I follow and personally own. It’s impressive to see how these core elements not only make “breakaway brands” more successful than their competition but also what makes them ingenious and addictive.

One of the key points I tout in my consulting is the need to be ruthlessly consistent. It’s clear that “breakaway brands” live this philosophy day in and day out. I highly recommend this book to anyone responsible for growing brands and who wants to make an indelible impression on their consumers. 

I found this book absolutely riveting. I geeked out on the science behind user behavior and how brilliant companies use these insights to create products that people can’t live without.

In Eyal’s Hook Model, he lays out a four-step framework that consists of a Trigger, an Action, a Variable Reward, and an Investment that is truly ingenious. The framework reveals how successful brands keep their consumers coming back. With all his research and examples, I was fascinated by what companies do and found myself constantly asking, “Could I do that with my own brand and products?”

It really made sense to me from multiple perspectives: as an entrepreneur, brand strategist, and marketing consultant. What makes this book so compelling is its ethical approach. Consumers know instinctively when brands are disingenuous, and so using these insights is sure to make my products more addictive and delightful to my clients and their… show more.

In our increasingly technology-dependent economy, business value and the value of intellectual property (IP) intersect like never before. That’s why understanding how to value patents (both individual patents and patent portfolios), trademarks, and copyrights are essential skills to those serious about discerning business value in the 21st century. Mr. Anson includes a good discussion of the best IP valuation methods and the case studies are especially instructive. 

This is the first volume of a two-volume, tour de force, which jointly offers 29 specially written papers by major contributors to the field that broadly explore the genesis of technological change and the ways it is commercialized and diffused.

It is an invaluable source of literature surveys of the many different areas covered within the definition of the economics of innovation and also provides predictions of fruitful research directions.

Having myself edited a Handbook some years earlier I know both the time and effort involved but also the extent of knowledge dissemination that a book such as this can provide.

Information technology is reshaping the economy and has raised novel competition concerns. 

Many of the highest-profile antitrust cases involve giant firms in the information technology sector, from IBM and Microsoft in the past to Alphabet, Amazon, Apple, and Meta today.

This business strategy book, written by two leading economists, taught a generation of business leaders how to navigate the competitive challenges that arise in information industries. It explains simply and clearly, with useful examples, concepts like network effects and lock-in that form the essential economic background for understanding both the business strategy problems that are the focus of the book and the antitrust issues that can arise in this sector.  

With numerous examples that range from comedy clubs, football strategies, recipes, and the fashion industry, this book explains how the myth of copyright protection as the hallmark of market capitalism makes no sense. Instead of the argument that the only way to incentivize people to invent and create, what this book outlines is the many cases in which not only this is not the case but instead a robust competitive environment thrives without capitalist ways of thinking. Notions of creative cooperation make up for ruthless competition, and the expectation of legal protection only shows that without regulatory powers market forces cannot function. 

There’s a reason why people who want to become their own boss often test the waters while they are still drawing a paycheck from their 9-5. It’s a scary business wondering how you’re going to pay the rent, put food on the table, clothe your kids, pay taxes, etc. when you have always had the safety net of regular employment. Ms. Adams pulls no punches in encouraging readers to take a reality check regarding their finances, legal considerations, and even the long-term vision of whatever solo enterprise they want to launch.

Most of the code I write and use is open source. As a programmer, it is easy to think “open source means free.” I didn’t think much about it until one of the companies I worked at got acquired, and we had to audit our licenses.

The big company that bought us was very particular about which licenses were compatible with their needs. That was when I realized I needed to understand this stuff better. Rosen does a great job of teaching what is otherwise legalese in plain-spoken, easy-to-understand language. This book taught me why I choose the licenses I do rather than picking blindly.