Book description
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction -…
Why read it?
1 author picked Using Behavioral Science in Marketing as one of their favorite books. Why do they recommend it?
When it comes to applying behavioral economics concepts to your branding, practical examples are a must. Nancy’s book is full of them, and while it shares about the science, it doesn’t lead with that, making it very approachable for everyone in business to be able to apply to their marketing.
A great book by a wonderful person who has really been there.
From Melina's list on brainy branding that results in buying.
If you love Using Behavioral Science in Marketing...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like Using Behavioral Science in Marketing?
Our community of 12,000+ authors has personally recommended 100 books like Using Behavioral Science in Marketing.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,340
readers submitted
so far, will you?
📚 If you like Using Behavioral Science in Marketing, you might also like...
Foxfire in the Snow
It's a time of change, between magic and alchemy.
Born the heir of a master woodcutter in a queendom defined by guilds and matrilineal inheritance, nonbinary Sorin can’t quite seem to find their place. At seventeen, an opportunity to attend an alchemical guild fair and secure an apprenticeship with the…
The Main Gate
Dr. Elise Marquette has spent years burying the past—until the past refuses to stay buried.
Hired to join Earth’s first interstellar contact team, she hopes the vastness of space will finally offer distance from the ghosts of war and the wounds left by a mother who never let her be…
