The best books for brainy branding (that results in buying)

Book cover of Influence: The Psychology of Persuasion Book cover of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Book cover of Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits Book cover of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains Book cover of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

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Book cover of Influence: The Psychology of Persuasion Book cover of Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits Book cover of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Book cover of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains Book cover of The Human Brand Book cover of Small Data: The Tiny Clues That Uncover Huge Trends

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Interested in consumer behaviour, marketing, and behavioral economics?

Consumer Behaviour 33 books
Marketing 228 books
Behavioral Economics 29 books