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Thinking, Fast and Slow

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Book cover of Thinking, Fast and Slow
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Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Book cover of The Undoing Project: A Friendship That Changed Our Minds
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Book cover of Die With Zero: Getting All You Can from Your Money and Your Life
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Book cover of Optimally Irrational: The Good Reasons We Behave the Way We Do
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Book cover of Carrots and Sticks: Unlock the Power of Incentives to Get Things Done
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Tap, Click, Read

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Book cover of Tap, Click, Read: Growing Readers in a World of Screens
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The Three Skills of Top Trading

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Book cover of The Three Skills of Top Trading: Behavioral Systems Building, Pattern Recognition, and Mental State Management
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The Myth of the Rational Market

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Book cover of The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street
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Administrative Behavior

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Book cover of Administrative Behavior
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Mixed Signals

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Book cover of Mixed Signals: How Incentives Really Work
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The Little Book of Behavioral Investing

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Book cover of The Little Book of Behavioral Investing: How not to be your own worst enemy
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Beyond Greed and Fear

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Book cover of Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
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Studies in Tape Reading

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Book cover of Studies in Tape Reading: A 1910 Classic on Tape Reading & Stock Market Tactics
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Finance for Normal People

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Book cover of Finance for Normal People: How Investors and Markets Behave
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Behavioral Economics

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Book cover of Behavioral Economics: The Basics
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How to Not Die Alone

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Book cover of How to Not Die Alone: The Surprising Science That Will Help You Find Love
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Getting Price Right

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Book cover of Getting Price Right: The Behavioral Economics of Profitable Pricing
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A Behavioral Approach to Asset Pricing

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Book cover of A Behavioral Approach to Asset Pricing
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Sludge

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Book cover of Sludge: What Stops Us from Getting Things Done and What to Do about It
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Prospect Theory

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Book cover of Prospect Theory: For Risk and Ambiguity
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Using Behavioral Science in Marketing

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Book cover of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses