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Positioning

By Al Ries , Jack Trout ,

Book cover of Positioning: The Battle for Your Mind
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The Empathy Edge

By Maria Ross ,

Book cover of The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success
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Alchemy

By Rory Sutherland ,

Book cover of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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The Brand Gap

By Marty Neumeier ,

Book cover of The Brand Gap
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Influencer

By Brittany Hennessy ,

Book cover of Influencer: Building Your Personal Brand in the Age of Social Media
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Creating Superfans

By Brittany Hodak ,

Book cover of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
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Using Semiotics in Marketing

By Rachel Lawes ,

Book cover of Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
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Branding

By Michael Johnson ,

Book cover of Branding: In Five and a Half Steps
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A Smile in the Mind

By David Staurt , Greg Quinton , Nick Asbury , Beryl McAlhone

Book cover of A Smile in the Mind: Witty Thinking in Graphic Design
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Story Driven

By Bernadette Jiwa ,

Book cover of Story Driven: You don't need to compete when you know who you are
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Fizz

By Ted Wright ,

Book cover of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
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Aaker on Branding

By David Aaker ,

Book cover of Aaker on Branding: 20 Principles That Drive Success
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The Art of the Start 2.0

By Guy Kawasaki , Lindsey Filby (illustrator) ,

Book cover of The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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A Cannes Lions Jury Presents

By PJ Pereira , Monica Chun , Jules Daly

Book cover of A Cannes Lions Jury Presents: The Art of Branded Entertainment
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The Contagious Commandments

By Paul Kemp-Robertson , Chris Barth ,

Book cover of The Contagious Commandments: Ten Steps to Brand Bravery
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Designing Brand Identity

By Alina Wheeler ,

Book cover of Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Hook Point

By Brendan Kane ,

Book cover of Hook Point: How to Stand Out in a 3-Second World
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BrandingPays

By Karen Kang ,

Book cover of BrandingPays: The Five-Step System to Reinvent Your Personal Brand
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Personal Branding for Dummies

By Susan Chritton ,

Book cover of Personal Branding for Dummies
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Brand New Nation

By Ravinder Kaur ,

Book cover of Brand New Nation: Capitalist Dreams and Nationalist Designs in Twenty-First-Century India
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Founder Brand

By Dave Gerhardt ,

Book cover of Founder Brand: Turn Your Story Into Your Competitive Advantage
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Different

By Youngme Moon ,

Book cover of Different: Escaping the Competitive Herd
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Nation Branding

By Keith Dinnie ,

Book cover of Nation Branding: Concepts, Issues, Practice
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Emotional Branding

By Marc Gobe ,

Book cover of Emotional Branding: The New Paradigm for Connecting Brands to People
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Small Data

By Martin Lindstrom ,

Book cover of Small Data: The Tiny Clues That Uncover Huge Trends
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Branded Interactions

By Marco Spies , Katja Wenger ,

Book cover of Branded Interactions: Marketing Through Design in the Digital Age
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On Strategy

By Chris Woolston ,

Book cover of On Strategy
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A Technique for Producing Ideas

By James Webb Young ,

Book cover of A Technique for Producing Ideas: A Simple Five Step Formula for Producing Ideas
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Book cover of Inch and Grub: A Story About Cavemen
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On Brand

By Aliza Licht ,

Book cover of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.
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The Business of Behavior

By Charity Steele ,

Book cover of The Business of Behavior
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The Breakaway Brand

By Francis Kelly , Barry Silverstein ,

Book cover of The Breakaway Brand
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Brand Rewired

By Anne H. Chasser , Jennifer C. Wolfe ,

Book cover of Brand Rewired
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The Copy Workshop Workbook

By Bruce Bendinger ,

Book cover of The Copy Workshop Workbook
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Primal Branding

By Patrick Hanlon ,

Book cover of Primal Branding