Book description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and…
Why read it?
1 author picked Consumer Tribes as one of their favorite books. Why do they recommend it?
This book covers an often-overlooked aspect of finding a market and customers, users, or players for your game.
Tribes are the drivers of the traction you will need on social media and the impact your vision will have on your community. I love the case studies in this book, covering a global stage of BDSM through to the British Royal Family.
This book taught me the value of nurturing and caring for the diverse communities we serve.
From Chris' list on translating your great ideas into a winning games business.
If you love Consumer Tribes...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like Consumer Tribes?
Our community of 13,000+ authors has personally recommended 61 books like Consumer Tribes.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,395
readers submitted
so far, will you?
📚 If you like Consumer Tribes, you might also like...
In Bad Faith
Nelson West, a former Chicago homicide detective, is hired by wealthy heir Lionel Bing to discreetly help “fix” scandals and legal problems for his father’s wealthy friends.
Bing, a brilliant but troubled investigator, suffers from PTSD symptoms as a result of being kidnapped and witnessing the murder of his mother…
Your Sun Will Rise Again
Your Sun Will Rise Again is a powerful collection of poetic reflections on hope, resilience, and the human spirit. Written with sincerity and depth, these poems speak directly to those navigating life’s challenges, offering comfort, clarity, and quiet strength in difficult moments.
Through simple yet profound language, the book reminds…
