Here are 100 books that Contagious fans have personally recommended if you like
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I have been addicted to reverse engineering things since I was a kid. I wrote The Creative Curve to reverse engineer the science of creativity. What could academic research teach us about creativity? If we talked to some of the world’s leading creatives, what would they tell us? My goal is to help readers unlock the part of them (that, as I argue, we all have) that is creative. When I’m not writing, I invest in tech startups that I think will leverage the principles from my book. I live in New York City with my mischievous, but incredibly adorable corgi Maven.
In The Practice, Godin successfully does that “thing,” that he is so uniquely good at: sharing wisdom with panache and joy, not condescension or cliché. He artfully argues for the creative to better empathize with their audience, and in doing so, create better art. Since, creativity is nothing without impact.
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that…
The Victorian mansion, Evenmere, is the mechanism that runs the universe.
The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.
Appointed the Steward of Evenmere, Carter Anderson must learn the…
Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
This book was like a trusted mentor in book form, helping me craft content that’s clear, engaging, and downright effective. Ann strips away the boring writing advice everyone seems to give and delivers practical advice (which aligns with my own copywriting philosophy) with warmth and wit. It’s not just about grammar or structure—it’s about connecting with your audience in a way that feels authentic.
What I loved most is how versatile this book is. Whether I’m writing blog posts, website copy, or emails, I’m always using something Ann taught me. Her book is packed with actionable tips and relatable examples, and her conversational tone made it a joy to read. This is another book in my toolkit that I flick through whenever I need inspiration.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…
I’ve been a journalist and writer my entire adult life. I’m a mid-30s mother of two who accidentally had my mind blown by ChatGPT a year ago. I felt this burning need to try and express what I was feeling and learning as I discovered this new thing. As I used it more and thought and thought about it, I started questioning my own humanity. I felt alone and alienated, consumed by my thoughts.
Writing Human Again didn’t feel like a choice. My hope is that other people will find some comfort, a renewed appreciation for critical thinking, and perhaps a dash of inspiration and self-improvement along the way.
Why is it that looking at the past, reading our history, studying ancient ruins, makes me feel better about facing today’s world?
I think about connection, a feeling that, despite having lived hundreds or thousands of years ago, there are still shared goals and commonalities between myself and them.
Harari is one of those rare authors who can distill enormous amounts of information into a single sentence and hold your attention at the same time. Early in the book, Harari explains that as humans evolved to walk upright, the narrowing of the pelvis and hips made childbirth more treacherous. His line for this: “Women paid extra.”As a mother myself, when I read that line, it felt so modern, so lived-in, like the same line could describe my own feelings today.
Books like Sapiens aren’t really about the biology of humans, but about finding our humanity within a scientific exploration.…
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
The Guardian of the Palace is the first novel in a modern fantasy series set in a New York City where magic is real—but hidden, suppressed, and dangerous when exposed.
When an ancient magic begins to leak into the world, a small group of unlikely allies is forced to act…
My journey into art began as a serendipitous discovery that unfolded through curiosity. As a “can’t-be-tamed” creative, I understand the tug-of-war artists feel – craving to learn skills and create “quality” pieces, while also thumbing the snooze-fest of sticking to one thing. Been there, done that, got the paint-splattered t-shirt. This has ignited a passion for encouraging others to find their own creative voice, as I've navigated the same path while building a multifaceted career in watercolor, gouache, line drawing, urban sketching, brush lettering, and calligraphy…need I go on? The thing is, I will because there is still so much to be explored.
I can't recommend this book highly enough, and here's why: it completely shattered my misconceptions about originality in the creative process. Kleon's candid and approachable narrative made me realize that all art is, in some form, a reinterpretation or recombination of what already exists.
This book came into my life at a pivotal moment, just when I was grappling with the dreaded "impostor syndrome" and the paralyzing belief that everything I created needed to be unprecedented. Kleon's perspective is liberating. He argues that embracing influences and integrating them into your work is not only acceptable but essential for creativity.
When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he'd heard when he was their age: 'Steal like an artist; Don't wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it's the only way to get work…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.
I love this book because it is the handbook of messaging that is purposeful.
It made me a better communicator by teaching me the importance of building a strong, consistent story about who you are and what you want.
Also, this book sharpened my own ability to create messages people remember, to be able to help others do the same. I love how clearly it lays out what makes a story unforgettable. It pushed me to be intentional about the words I choose and how I deliver them, something I use every single day in my work.
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
Aury and Scott travel to the Finger Lakes in New York’s wine country to get to the bottom of the mysterious happenings at the Songscape Winery. Disturbed furniture and curious noises are one thing, but when a customer winds up dead, it’s time to dig into the details and see…
I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.
This book changed how I think about leadership and creativity. I’ve always believed that great products come from great teams, and this book reinforced that. Ed Catmull’s insights on building a culture where people feel safe enough to take risks and speak the truth made me rethink how I run teams.
The Braintrust—a space where candid feedback is not just encouraged but expected—stood out. I still come back to this book when shaping teams and cultures. It’s a must-read for leaders who want to build not just great products but great environments where creativity thrives.
Part autobiography, part history of Pixar, part business book, Creativity Inc is a stimulating, feel-good, insightful and highly inspirational collection of lessons in creativity and business from the president of Pixar and Disney Animation, Ed Catmull.
'Just might be the best business book ever written.' -- Forbes Magazine 'Great book. Wish I could give it more than 5 Stars' -- ***** Reader review 'Incredibly inspirational' -- ***** Reader review 'Honestly, one of the best books I've read in a long time' -- ***** Reader review 'Read it and read it again, then read it again and then again' -- *****…
I am a passionate learner; passionate, not for knowledge, but for what Anders Ericsson calls “know-how.” I love to learn how to do things– especially writing craft techniques. These fascinate me because every technique and every skill I practice and master makes me better at the real work of writing: communication. In many of today’s writing workshops, aspiring writers are told to focus on themselves and their feelings. This is idiotic: expert writing is not about you; it’s about making things happen in other people—in their intellects and imaginations, in their hearts, even in their bodies. To make that happen, you need skills, skills anyone can learn through dedicated practice.
The work of Anders Ericsson changed my life. In this book, he describes his research into how certain people become really good at what they do. They all use one particular approach to achieving excellence. First, through a teacher, they learn the specific skills they need for their chosen activity. Then, they devote large amounts of time to practicing each skill to the point of mastery. Finally, with more practice, they learn to put all the skills together.
This way of learning is familiar to anyone who’s played a sport or a musical instrument. But it had never been applied to writing. Inspired by Ericsson’s work, that’s what I did, first with my own writing, then in classes I taught, and finally in my book listed above.
Most athletes are not born with any natural advantage.
Three world-class chess players were sisters, whose success was planned by their parents before they were even born.
Anders Ericsson has spent thirty years studying The Special Ones, the geniuses, sports stars and musical prodigies. And his remarkable finding, revealed in Peak, is that their special abilities are acquired through training. The innate 'gift' of talent is a myth. Exceptional individuals are born with just one unique ability, shared by us all - the ability…
Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
This book completely changed how I think about communicating with my audience. Donald’s framework for clarifying your message is simple yet incredibly powerful. It taught me how to position the customer as the hero of the story and clarified my role as their guide—a mindset shift that has made my writing and marketing (and my strategic advice) so much more effective.
I love this book's interactivity, especially the inclusion of a StoryBrand template, which I completed as I read through it the second time.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.
Working in social media marketing and studying the behavior sciences taught me how influence people are on other people.
However, Situations Matter, on the other hand, taught me how influential the environment—both literally and figuratively—is on our behavioral.
As Sommers argues, just as the museum visitor pays little heed to the influence that the frame has on the painting we view, we pay little heed to the context of the environment and its sway on our behavior.
I found that to be so powerful as a reframe of my scholarly work and a broadening of my marketing practice.
An "entertaining and engaging" exploration of the invisible forces influencing your life-and how understanding them can improve everything you do.
The world around you is pulling your strings, shaping your innermost instincts and your most private thoughts. And you don't even realize it.
Every day and in all walks of life, we overlook the enormous power of situations, of context in our lives. That's a mistake, says Sam Sommers in his provocative new book. Just as a museum visitor neglects to notice the frames around paintings, so do people miss the influence of ordinary situations on the way they think…
