Book description
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest…
Why read it?
1 author picked Nation Branding as one of their favorite books. Why do they recommend it?
Keith Dinnie is another respected colleague who has written about the city, region, and nation as brand since the twentieth century.
It is clear that his book Nation Branding is the go-to handbook and reference guide for students, practitioners, and academics interested and working in the domain of “place branding” as it is now already in its third edition. Dinnie’s book is usually on my desk in case I need to look up definitions, sources, or specific insights and cases.
Contributors include some of the most well-established professionals in the field.
From Robert's list on managing the reputation of cities and countries.
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