Book description
WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing,…
Why read it?
1 author picked The Copy Workshop Workbook as one of their favorite books. Why do they recommend it?
I didn’t go to a portfolio school to get into advertising. Rather, I learned to write copy by reading The Copy Workshop Workbook. And it’s also the source that many legendary creative directors during their junior years to hone their craft.
While the examples are old, there is no mention of social and digital, and the layout is “non-traditional,” the theories, strategies, techniques, and approaches in it are still applicable today. And simply studying the content is a masterclass in how to construct copy.
Once more, for transparency’s sake, I should let you know that I also reached out…
From Laurence's list on The best books for turning a marketing novice into a branding expert.
If you love The Copy Workshop Workbook...
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Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
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