Book description
WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing,…
Why read it?
1 author picked The Copy Workshop Workbook as one of their favorite books. Why do they recommend it?
I didn’t go to a portfolio school to get into advertising. Rather, I learned to write copy by reading The Copy Workshop Workbook. And it’s also the source that many legendary creative directors during their junior years to hone their craft.
While the examples are old, there is no mention of social and digital, and the layout is “non-traditional,” the theories, strategies, techniques, and approaches in it are still applicable today. And simply studying the content is a masterclass in how to construct copy.
Once more, for transparency’s sake, I should let you know that I also reached out…
From Laurence's list on turning a marketing novice into a branding expert.
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