Book description
WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing,…
Why read it?
1 author picked The Copy Workshop Workbook as one of their favorite books. Why do they recommend it?
I didn’t go to a portfolio school to get into advertising. Rather, I learned to write copy by reading The Copy Workshop Workbook. And it’s also the source that many legendary creative directors during their junior years to hone their craft.
While the examples are old, there is no mention of social and digital, and the layout is “non-traditional,” the theories, strategies, techniques, and approaches in it are still applicable today. And simply studying the content is a masterclass in how to construct copy.
Once more, for transparency’s sake, I should let you know that I also reached out…
From Laurence's list on turning a marketing novice into a branding expert.
If you love The Copy Workshop Workbook...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like The Copy Workshop Workbook?
Our community of 13,000+ authors has personally recommended 98 books like The Copy Workshop Workbook.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,395
readers submitted
so far, will you?
📚 If you like The Copy Workshop Workbook, you might also like...
Need to Know
The authoritative but accessible history of the birth of modern American intelligence in World War II that treats not just one but all of the various disciplines: spies, codebreakers, saboteurs.
Told in a relatable style that focuses on actual people, it was a New Yorker "Best of 2022" selection and…
Tsunami
On the morning of December 26, 2004, an undersea earthquake struck off the coast of Sumatra in the Indian Ocean. The resulting tsunami killed an estimated 230,000 people across fourteen countries, from Indonesia to Sri Lanka to Thailand to the Maldives to India and all the way to East Africa.…
