Book description
This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas.
Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.
Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in…
Why read it?
1 author picked A Technique for Producing Ideas as one of their favorite books. Why do they recommend it?
To tell a brand story, you need ideas. Where do ideas come from? No one really knew, including me, until James Young Webb wrote this book, and I discovered it years into my career.
Before reading Young's book, my ideas for marketing clients were often hit or miss. Sometimes, they were brilliant, and sometimes, just okay. What was the difference? I didn’t know until I read this five-step process. When I followed this process my ideas were better. Knowing and following the process will make your ideas and brand stories better.
From Keith's list on business books to master the art and science of brand storytelling.
If you love A Technique for Producing Ideas...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like A Technique for Producing Ideas?
Our community of 12,000+ authors has personally recommended 100 books like A Technique for Producing Ideas.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,366
readers submitted
so far, will you?
📚 If you like A Technique for Producing Ideas, you might also like...
Marriage and Fatherhood in the Nazi SS
When I was writing this book, several of my friends jokingly called it the Nazi baby book, with one insisting it would make a great title. Nazi Babies – admittedly, that is a catchy title, but that’s not exactly what my book is about. SS babies would be slightly more…
A Forgivable Indecision
In 1913, a 15-year-old pregnant girl was found dead of apparent suicide. Dr. James Wilson, a new graduate and the first doctor ever to start a practice in this rural town, feels guilty over her death because of his delayed intervention.
He knows Bessie was raped by one of her…
