Book cover of Branding: In Five and a Half Steps

Book description

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Branding as one of their favorite books. Why do they recommend it?

Few people have more experience in the field of visual branding than Michael Johnson of London-based johnson banks. In my humble opinion, this tome is one of Michael’s greatest contributions to the profession.

From David's list on The best books on visual branding.

If you love Branding...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Want books like Branding?

Our community of 13,000+ authors has personally recommended 48 books like Branding.

Browse books like Branding

Book cover of The Art of Looking Sideways
Book cover of A Smile in the Mind: Witty Thinking in Graphic Design
Book cover of Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business

Share your top 3 reads of 2026!

And get a beautiful page showing off your 3 favorite reads.

164

readers submitted
so far, will you?

📚 If you like Branding, you might also like...

Book cover of The Tao of Poison

The Tao of Poison by Isham Cook,

A poisonous maiden, a Daoist sex cult, and a violent insurgency.

The polyandrous Yan family in China's rural Shaanxi Province takes in two carpenter brothers. When one brother is convicted of murder after killing their neighbor in a dispute, a constable threatens to expose the family's rumored polyandry and extorts…

Book cover of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

Big Ideas... For Small Businesses by John Lamerton,

Big Ideas… for Small Businesses is a straight-talking, no-nonsense guide to growing a small business without sacrificing your lifestyle. Written by a former civil servant turned entrepreneur, the book challenges hustle culture and instead champions the idea of an "ambitious lifestyle business" - one that provides freedom and financial stability,…

5 book lists we think you will like!