Here are 100 books that Nobody Wants to Read Your Sh*t fans have personally recommended if you like
Nobody Wants to Read Your Sh*t.
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I am the founder and principal of Work & Think, LLC., and help clients make complex decisions that include a realistic understanding of uncertainty. My Spangler Ethical Reasoning Assessment® (SERA®) is used across industries and around the world, enabling individuals to combine critical thinking and values to make complex decisions. I am a frequent keynote speaker, a corporate consultant, a researcher, and an author. My new book is Reasoning for Business. Learn more at my website.
I find this book answers questions many people ask: Why aren’t we always logical? What gets in the way of our making effective decisions?
I first read this book when I started my consulting practice and realized I needed to combine psychology with philosophy in teaching critical thinking in professional settings. People want to understand why we can be unreasonable in the first place. Kahneman’s book helped me improve my own thinking, making me aware of the ways my previous experiences quickly provide interpretations of new experiences.
I find the ability to “hit the pause button” regarding my response to a specific situation and to ask myself, “Is my immediate, intuitive response useful or misleading me?” is one of my most important insights from this book.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
Reclaim your time and energy! Uncover actionable, sustainable strategies to boost productivity, prevent burnout, and achieve your goals—whether you're an individual contributor, team member, or leader. Today’s “always on” environment creates disengaged employees, stressed managers, and turnover-prone executives. But these challenges can become growth opportunities.
Ever since I was a kid, I’ve always been intrigued by how people make decisions and why the words we use can significantly impact those decisions. After years of conducting customer research and writing marketing messages for clients, my interest in finding and delivering compelling messages at just the right time to the right audience has only grown. I’ve poured my experience in the online marketing trenches into my book, Finding the Right Message, where I reference more than one of the authors on my recommendation list.
Whether you’re trying to sell a software solution or a new energy drink, you need to determine your product’s positioning so you deliver the most compelling messages to the right audience. April Dunford walks you through her tried and tested positioning process while peppering in humorous personal stories and anecdotes. I love this book as much for the priceless business content as for April’s wit.
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.
So what is it? April Dunford, positioning guru and tech exec, will enlighten you.
Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens…
Ever since I was a kid, I’ve always been intrigued by how people make decisions and why the words we use can significantly impact those decisions. After years of conducting customer research and writing marketing messages for clients, my interest in finding and delivering compelling messages at just the right time to the right audience has only grown. I’ve poured my experience in the online marketing trenches into my book, Finding the Right Message, where I reference more than one of the authors on my recommendation list.
Decades old, this book continues to be one of the most important resources for creating and delivering effective messages in marketing. Eugene Schwartz is one of the godfathers of direct advertising whose insights about understanding your customer’s state of awareness have been invaluable to countless marketers and copywriters. The examples he shares may be dated, but the advice remains relevant.
Homeless following the death of his adoptive parents in a car crash and the subsequent loss of their farm tenancy, Seb decides to enrol as a residential student at the Asklepios Foundation, a College of Natural Medicine, boasting a sanctuary modelled on an ancient Greek healing temple. Spending a night…
Not many people know that I was so timid as a child; I used to burst into tears if I had to ask for something in a store. Now, I am known for my “out there” presentation style and mastery of words. Since 1982, I have been working with individuals and groups to help them get better at persuading, solving conflicts, and having inspiring relationships. So, how can you be a nice, caring person and still be persuasive, even with the most skeptical of people? These books helped me do this.
I love this book because his techniques are so practical and easy to use.
I re-read his book when I was in the middle of a difficult business negotiation over Zoom and email and followed his directions step by step. This led to a positive outcome for both of us.
He makes sure that you are very clear on what is essential for you, enables you to figure out the sometimes hidden motivations of the other person, and guides you through on what to say and do next. I will go through it again the next time I am preparing a negotiation.
A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation.
'Riveting' Adam Grant 'Stupendous' The Week 'Brilliant' Guardian ____________________________ After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people's lives were at stake.
I started my adult life as a bouncer and a school teacher. A few years later, I was running one of the most well-known email marketing agencies in the industry. The reason this happened is because I dedicated my life to becoming a master copywriter. Learning how to write copy was the key that unlocked a level of freedom I didn’t know existed, both personal and financial. It’s also allowed me to write two bestselling books on email marketing, work with 250+ brands, and coach 2,200+ students around the world. I hope this list helps you take your writing skills up a notch.
This book was a roller coaster ride. Although I don’t think the word “copywriting” is mentioned a single time throughout, I think it’s one of the best copywriting books ever written. Oren is a master of pitching, usually through presentations. I love the system he lays out in this book and I use it every single day at my email marketing agency. The biggest win I ever got was understanding his concept of the “Flash Roll.” I probably owe at least $500,000 in client work from understanding this 30-second script.
This book will change the way you think about persuasion, and have you closing deals in no time.
These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.
That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer,…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
Do you ever feel like everyone is watching you? What about all those other times when you feel like a fly on the wall – observing while not being noticed? Which is true? Are we invisible or is the world critiquing our every move?
It turns out…people notice us much more than we think (and, much less than we think). And as tends to happen with brain tricks, it is the opposite of how we think it should work. Once you understand this, you can easily leverage those insights to increase your influence.
As Vanessa shares in this great book, even being in the audience at a presentation can impact what the speaker says and how their own perspectives will change. Great news for the introverts – silent influence is real.
Whether attending a meeting, sharing a post online or mustering the nerve to ask for a favour, we often assume our actions, input and requests will be overlooked or rejected. However, as behavioural psychologist Vanessa K. Bohns reveals, people see us, listen to us and agree to do things for us much more than we realise.
In You Have More Influence Than You Think, Bohns draws from original research to illustrate why we fail to recognise the influence we have already and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. She…
I am a psychologist who has worked with sex and violent offenders for 40 years and testified over 200 times in court. I started working with sex offenders by accident, as the courts in the county where I lived started sending them for treatment despite the fact that none of the people in the clinic I worked at had had any training on treating sex offenders. Certainly, how anyone could deliberately harm anyone–particularly children–was a mystery to me. I got a small grant and visited sex offender clinics around the country to learn treatment methods. I wrote up my findings and it turned into my first book.
This book has been updated every few years since the first edition came out in 1984. The latest and most updated edition of this book came out in 2021. The book describes how various techniques of persuasion work and why some fail. Cialdini draws from not only a wide base of research literature but has done extensive fieldwork, including joining sales programs to learn how salesmen are trained and what techniques they use.
He hid behind pillars at one point to see the techniques Hari Krishnas used to solicit funds at airports. The research is often startling and counter-intuitive. Who knew, for example, that if someone agrees to put a small card in the window of their house asking people to drive safely, they would be four times more likely to accept a large, unsightly billboard on their front lawn with the same message than would individuals who were not…
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of…
I am one of the founders of the American dispute resolution field and have taught negotiation, legal ethics, mediation, alternative dispute resolution and international dispute resolution for 40 years in over 25 countries on every continent. I have mediated, negotiated or arbitrated hundreds of cases. I am a law professor who has taught legal ethics since it was required post-Watergate for all law students. As a negotiation teacher and practitioner, I have seen the effects of deceit and dishonorable negotiations in law and diplomacy and peace seeking and I have also seen what can happen when people treat each other fairly to reach better outcomes for problems than they could achieve on their own.
This book outlines several important orientations to negotiations—game/poker players (who play by the rules but still want to “win”); idealists who believe in almost always treating people honestly and fairly, even if that might mean less personal advantage and instrumental pragmatists who know—“what goes around, comes around” or “your word is your bond”—reputation is everything. In the context of reporting for laypeople a lot of social science research and practical tips, this book helps orient all negotiators to think about what ethical stance they should consider in different contexts. I have taught excerpts of this book for over 20 years.
BRAND NEW FOR 2019: A fully revised and updated edition of the quintessential guide for learning to negotiate effectively in every part of your life
"A must read for everyone seeking to master negotiation. This newly updated classic just got even better."--Robert Cialdini, bestselling author of Influence and Pre-Suasion
As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his…
We live in the age of selfies, when it’s easy to snap a picture of ourselves in the day-to-day activities of our lives. But a deeper and far more satisfying journey is to take a selfie of our inner selves to better understand who we are, what we want, and how to get it. I’ve spent a lifetime on this journey. Self discovery and self understanding, and through them self-empowerment, these are the essence of my work. As a #1 bestselling author, my purpose is to help others discover their purpose, and live it. The five books I’ve recommended here have helped me greatly along that path.
Entire industries exist to manipulate us based on characteristics of human psychology that nature has programmed into us. An important part of knowing ourselves is to know these characteristics and understand how to use them for our benefit, instead of the benefit of those who would use our human nature against us.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
There are countless amazing insights from Influence Is Your Superpower, by Yale’s Zoe Chance.
Three that stick with me the most for applying these insights at work are: 1) Zoe’s Magic Question of “What would it take?” This little question is so powerful in coming up with innovative solutions that increase buy-in from the person you are asking (and Zoe of course explains why in the book). 2) people are more likely to say yes to you than you may think, so simply asking is important to increasing your influence. 3) saying “no” is key to success (and isn’t as hard as it seems).
She encourages a 24-hours of “no” challenge that can help anyone get more comfortable with saying no.
Get what you want without compromising who you are: the new rules of persuasion to influence others for good
We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.
Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing…
