Here are 100 books that The Art of Woo fans have personally recommended if you like
The Art of Woo.
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I am passionate about helping people have the kinds of opportunities they want to have in their careers. I coach, teach, speak and write on how to do exactly that. The secret – it almost always involves getting out of your comfort zone, doing something that is a bit scary to you and that shakes your confidence a bit. However, you never want to be sitting alone trying to achieve something all by yourself. It takes a village to succeed. The art comes in knowing how to ask, getting over your fear of being vulnerable, building trust, knowing how to persuade each person you need, and much more. This is my life’s work.
This book inspired me personally and it has changed how I coach people to think about managing their stress and building their resilience. Especially as you step out of your comfort zone and lead in a new way, in a new area, stress will be high. Cassie’s research clearly shows that what we need to manage stress, to feel good about our lives as a whole, and to be our best self as a leader isn’t as hard as you think. The secret is 2 hours of time each day doing things you enjoy – work included.
Learn how to reframe your time around life’s happiest moments to build days that aren’t just full but fulfilling with this “joyful guide” (Eve Rodsky, New York Times bestselling author) that is the antidote to overscheduling.
Our most precious resource isn’t money. It’s time. We are allotted just twenty-four hours a day, and we live in a culture that keeps us feeling “time poor.” Since we can’t add more hours to the day, how can we experience our lives as richer?
Based on her wildly popular MBA class at UCLA, Professor Cassie Holmes demonstrates how to immediately improve our lives…
The dragons of Yuro have been hunted to extinction.
On a small, isolated island, in a reclusive forest, lives bandit leader Marani and her brother Jacks. With their outlaw band they rob from the rich to feed themselves, raiding carriages and dodging the occasional vindictive…
I am passionate about helping people have the kinds of opportunities they want to have in their careers. I coach, teach, speak and write on how to do exactly that. The secret – it almost always involves getting out of your comfort zone, doing something that is a bit scary to you and that shakes your confidence a bit. However, you never want to be sitting alone trying to achieve something all by yourself. It takes a village to succeed. The art comes in knowing how to ask, getting over your fear of being vulnerable, building trust, knowing how to persuade each person you need, and much more. This is my life’s work.
To do more and to lead a team of experts, conflict is necessary to get a great outcome. Some people are comfortable with conflict, some are not. Either way, as a leader, you need a toolkit on what to do and not to do to de-escalate tension and develop healthy debate. This book is the best toolkit I know.
A practical resource, this book combines tips, checklists, exercises, and stories to outline concrete processes that improve the way leaders, managers, and anyone within an organization responds to conflict. Beginning with a series of questions and self-diagnostics, the authors show you how to: maintain emotional balance in the face of conflict; implement constructive communications techniques; help others deal with conflicts that are causing organization problems; establish norms for handling conflict; use specific approaches for addressing conflict more effectively. "A must-have guidebook for the new age of global business. This book shows every leader how to turn feelings of fear into…
I am passionate about helping people have the kinds of opportunities they want to have in their careers. I coach, teach, speak and write on how to do exactly that. The secret – it almost always involves getting out of your comfort zone, doing something that is a bit scary to you and that shakes your confidence a bit. However, you never want to be sitting alone trying to achieve something all by yourself. It takes a village to succeed. The art comes in knowing how to ask, getting over your fear of being vulnerable, building trust, knowing how to persuade each person you need, and much more. This is my life’s work.
This book gives exactly the lift you need to believe you can do more. There are inspiring, short stories of things leaders have done and the impact it left on the author. I like the personal take on each chapter. It’s very readable and very relatable. Read a chapter, share a chapter with your team, talk about what you liked with others. It’s a great way to get a quick uplift without fretting over not finishing the book.
For busy professionals and lifelong learners seeking practical strategies for reaching new heights, Master Mentors distills 30 essential learnings from Seth Godin, Susan Cain, Trent Shelton, General Stanley McChrystal, and other top business minds and thought leaders of our time.
Mining the best and brightest revelations from FranklinCovey's global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
Depending on where you are in your journey, Master Mentors will:
Challenge your current mindset and beliefs, leading to what could be the most important career and…
When Annie Thornton, midwife and apprentice witch, falls through time to a 15th-century Yorkshire village with her telepathic cat, Rosamund, she befriends Will and Jack, two soldiers returning from the French Wars. Mistress Meg, Annie’s ancestral aunt living in the 15th century, is…
I’ve always been fascinated by group dynamics, large and small. Why things functioned well, why they didn’t. It’s possible my ability to empathize and use humor as a consensus-builder is the reason I was elected president of a homeowners association, a music production association, and even an agricultural group. Books were not particularly involved in this fascination! But in recent years, experiencing the breakdown of civility and trust in our political and cultural discourse, I’ve taken a more analytical view of the dynamics. These books, in their very different ways, have taught me lessons about life, understanding those with different beliefs, and finding ways to connect and move forward.
This book was like a light bulb switched on suddenly in my brain. Free-floating feelings of uncertainty and anxiety about the decisions I was making and the inexplicable state of our world were literally keeping me up at night. Questions I’d been asking of myself, and of no one in particular, amounted to general complaints: ‘Why is this happening?’ ‘Where is all the anger coming from?’ ‘When will things get better?’
What I learned was the importance of going deeper and asking questions that might actually lead to answers. Or at least to gain an understanding of someone else’s perspective. And definitely to have a clearer insight into my own beliefs and motivations. I learned that asking more resulted in replacing my perpetual sense of uncertainty with something more useful and actionable.
What hidden skill links successful people in all walks of life--across cultures, industries, generations . . . all of time? The answer is surprisingly simple: they know how to ask the right questions at the right time. Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. The right question can provide for us not only the answer we need right then but also the ones we'll need tomorrow. Emmy award-winning journalist and media expert Frank Sesno wants to teach you how to question others in a methodical, intentional way so that you…
I started my adult life as a bouncer and a school teacher. A few years later, I was running one of the most well-known email marketing agencies in the industry. The reason this happened is because I dedicated my life to becoming a master copywriter. Learning how to write copy was the key that unlocked a level of freedom I didn’t know existed, both personal and financial. It’s also allowed me to write two bestselling books on email marketing, work with 250+ brands, and coach 2,200+ students around the world. I hope this list helps you take your writing skills up a notch.
This book was a roller coaster ride. Although I don’t think the word “copywriting” is mentioned a single time throughout, I think it’s one of the best copywriting books ever written. Oren is a master of pitching, usually through presentations. I love the system he lays out in this book and I use it every single day at my email marketing agency. The biggest win I ever got was understanding his concept of the “Flash Roll.” I probably owe at least $500,000 in client work from understanding this 30-second script.
This book will change the way you think about persuasion, and have you closing deals in no time.
These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.
That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer,…
Ever since I was a kid, I’ve always been intrigued by how people make decisions and why the words we use can significantly impact those decisions. After years of conducting customer research and writing marketing messages for clients, my interest in finding and delivering compelling messages at just the right time to the right audience has only grown. I’ve poured my experience in the online marketing trenches into my book, Finding the Right Message, where I reference more than one of the authors on my recommendation list.
Decades old, this book continues to be one of the most important resources for creating and delivering effective messages in marketing. Eugene Schwartz is one of the godfathers of direct advertising whose insights about understanding your customer’s state of awareness have been invaluable to countless marketers and copywriters. The examples he shares may be dated, but the advice remains relevant.
Chasing Light is a lyrical meditation on grief, memory, and the fragile beauty of everyday life. At its core, it is a story of resilience, forgiveness, and the transformational power of human connection. It sheds light on the overlooked realities of homelessness and addiction, while emphasizing the importance of compassion…
In 2016, I finished a book that had been three years in the making. I interviewed hundreds of snipers and spent some 9,000 hours wading through neuroscientific research papers. While my own background as a Chemical Engineer helped, it also became a deep dive into a world that opened my eyes. We are on the cusp of understanding what makes us tick as humans, and if we succeed in cracking that, we will become truly unstoppable. Simply put, we are all born, and we will all die, but we now have the power to comprehend the real reason the first event happened before the second one did.
We all want to know the same things: What is it that makes people listen to us, even if they’re inclined not to? Is there a hidden code in us that makes us do something instead of its alternative? What, exactly, activates this code?
Cialdini does a lot of his own research as well as looking at the work of others. This is the kind of book you reach for so you understand yourself better, which is why I read it, and then you begin to also understand why some marketing messages work while others, despite their pedigree, fall flat. I come back to this book for a refresher every year or two; it’s that good.
When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes 'Utterly fascinating.' Adam Grant, author of Originals and Give and Take 'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.
This is a compelling and fast-paced read about how you can develop a compelling pitch that will convince people to back you. Whether you are looking for investors, customers, business partners, or employees, knowing how to pitch your ideas in a compelling way is absolutely essential. This book dives deep into that challenge with tons of ideas and advice.
'This remarkable book can be your secret weapon for bringing your idea to life.' DAN PINK, bestselling author of Drive
'Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.' REID HOFFMAN, co-founder of LinkedIn
'A super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout.' MIKE KRIEGER, co-founder of Instagram
We live in the age of selfies, when it’s easy to snap a picture of ourselves in the day-to-day activities of our lives. But a deeper and far more satisfying journey is to take a selfie of our inner selves to better understand who we are, what we want, and how to get it. I’ve spent a lifetime on this journey. Self discovery and self understanding, and through them self-empowerment, these are the essence of my work. As a #1 bestselling author, my purpose is to help others discover their purpose, and live it. The five books I’ve recommended here have helped me greatly along that path.
Entire industries exist to manipulate us based on characteristics of human psychology that nature has programmed into us. An important part of knowing ourselves is to know these characteristics and understand how to use them for our benefit, instead of the benefit of those who would use our human nature against us.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of…
Portrait of an Artist as a Young Woman
by
Alexis Krasilovsky,
Kate from Jules et Jim meets I Love Dick.
A young woman filmmaker’s journey of self-discovery, set against a backdrop of the sexual liberation movement of the 1970s and 1980s. In Portrait of an Artist as a Young Woman, we follow Ana Fried as she faces the ultimate…
Ever since I was a kid, I’ve always been intrigued by how people make decisions and why the words we use can significantly impact those decisions. After years of conducting customer research and writing marketing messages for clients, my interest in finding and delivering compelling messages at just the right time to the right audience has only grown. I’ve poured my experience in the online marketing trenches into my book, Finding the Right Message, where I reference more than one of the authors on my recommendation list.
Don’t let the title turn you off. This book helps any type of creator develop the most critical skill of connecting with their audience: empathy. Pressfield reminds us that we need to ask ourselves continually what’s in it for our reader, viewer, listener. Otherwise, we’ll end up speaking to no audience at all.
There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this:
NOBODY WANTS TO READ YOUR SH*T.
Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.
“When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with every sentence and every phrase:…
