Book description
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of…
Why read it?
1 author picked Information Rules as one of their favorite books. Why do they recommend it?
Information technology is reshaping the economy and has raised novel competition concerns.
Many of the highest-profile antitrust cases involve giant firms in the information technology sector, from IBM and Microsoft in the past to Alphabet, Amazon, Apple, and Meta today.
This business strategy book, written by two leading economists, taught a generation of business leaders how to navigate the competitive challenges that arise in information industries. It explains simply and clearly, with useful examples, concepts like network effects and lock-in that form the essential economic background for understanding both the business strategy problems that are the focus of the book…
From Jonathan's list on reads before—or after—you learn antitrust law.
If you love Information Rules...
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