80 Books Like Asking about Asking

Many watchdogs of the charitable sector often stress that some nonprofit executives and fundraisers are paid what appear to be exorbitant salaries. Dan’s book brings the nonprofit sector out of the shadows and talks about why no nonprofit should be embarrassed or intimidated by hiring a professional fundraising staff and/or consultants to help them raise the money they need to fulfill their vision for a better community, country, or world.

I found his book a refreshing look at the profession of fundraising and how important it is to the nonprofit’s mission. I recommend that every nonprofit board member read this book. Your eyes will be opened to new possibilities.

I loved this book because Steven breaks down the barrier between major gift officers and planned-giving officers. I have found that nonprofits isolate their development offices and have development officers doing annual fund work, where they talk to donors about making a small, first-time gift without determining the donor's real capability and interests.

Then, maybe this donor gets passed along to a major gift officer who gets them to increase giving, but without thought of the ultimate gift. Finally, some of these donors get passed onto a planned giving office if they are determined to have the interest and capability to make that ultimate gift. Steven’s book proposes a method for every donor to have a personalized relationship with the nonprofit that will result in an ultimate gift.

The authors of this book, Jimmy LaRose and Joanne Oppelt, know what they are talking about because they have both led numerous organizations through this process. I have been consulting for more than thirty-five years, and I can assure you the principles outlined in this book work. I think you will agree that all nonprofits want to be successful in their fundraising in order to transform their communities.

The outstanding feature of this book is that it lists exactly what to do at each step of the way—creating your case, building your advancement calendar, running your non-ask event, running the ask-event, cultivating donors, building your campaign cabinet, and more. If you think you can’t possibly raise these big gifts. Trust me, you can. 

This book tells us that the key to a healthy nonprofit organization is a harmonious board-staff relationship. Easier said than done! I found this to be a fun, upbeat, and down-to-earth manual that walks you through the process of clarifying the roles of the board and staff.

Jean Block guides you through clarifying roles in governance, management, finance, planning, human resources, resource development, and recruitment. I love workbooks and this is one of the best because it enables nonprofit leaders—both board and staff—to roll up their sleeves and work through each key area. It explores the different roles of board and staff in several key nonprofit management functions.

The book gives you a worksheet to help start a conversation about best practices and more clearly define the key roles of the board and staff in your organization. 

While governance is a key aspect of any board member's responsibilities, often nonprofit board members are surprised or even disheartened by the requirement to fundraise on behalf of the organization. Some people are afraid that they can’t ask for money or are uncomfortable asking certain people and decide they don’t want to serve on the board. While there are a lot of books on fundraising, Asking Styles helps board members identify their asking style and what would be the most effective fundraising methods for them. It also helps understand how others feel about fundraising and how to work as a team to bring the most success to the organization. The book is a short read but full of great examples and practical guidance. 

If there’s anyone who cares about effective graphic design, it’s direct-mail experts and fundraisers like Brooks. Brooks devotes about one-quarter of his book to the “design of fundraising”—how to use graphics to improve response rates. If folks can’t read your pitch because of poor design, all the words you write won’t make a difference. “It doesn’t matter how great a piece looks if it’s hard to read,” he says. He deflates designs that make the designer feel good, but make the reader toss the communication because it’s just too much work to figure out.

In this book basic politeness, previously viewed as an expensive, time-consuming administrative chore, author Lisa shows conclusively to be perhaps the single best fundraising opportunity of them all, particularly in securing a donor’s all-important second gift.

An ‘ology’ is a really big thing. With an ology, you’re a scientist. In Thank-ology the author elevates an attitude of gratitude to a richly creative and productive art backed by a precise understanding that produces results with certainty. I value it particularly because it’s packed with copyable examples and easy-to-follow guidance, all in an accessible style that reassures readers that here is friendly guidance through the intricacies of using thanking seriously, safely, and sincerely to warm the hearts of those who’ve just done something wonderful. The checklists, visuals, and open sharing of ideas really appealed to me, making this a book to treasure.

Great service organisations depend on great fundraising, but so often the understanding of what’s really required to consistently deliver great fundraising performance somehow eludes many of the best causes. In defining what it takes to dependably deliver truly spectacular and sustainable levels of voluntary income, this book walks the talk, detailing case studies of persistent achievement that truly deserve the descriptor ‘great’.

In describing what great fundraising means in detail, Alan Clayton exposes organisational foibles and shortcomings that can all be overcome, and so points out practical ways towards increased income for any organisation, plus how to be a happier, enriched workplace too. 

In this book, George Smith explores, defines, and illustrates the crucial role of creativity in communicating with charity supporters. I loved this book because it changed the rules for an entire trade and is still seen as the best book ever on creativity for good causes.

It challenges established thinking yet is packed full of ideas and solutions. From decades of running a successful advertising agency, the author honestly describes and analyses hundreds of effective and less-than-effective fundraising campaigns in a perceptive, often delightfully funny way.

It’s brilliantly written, quirky and provocative, plus packed with practical benefits for any professional communicator. This book should be on every world-changer’s bookshelf.

This book will make you laugh for all ages readers. This funny school fund-raising managed by Ms. Sue has no other intention than entertaining. However, for me, it is a great value.

Funny and easy-to-read books help children build confidence as readers. If children read and laugh, they may ask to read another one. Fortunately, this book is part of the 12-chapter book series My Weirder School.