48 Books Like Major Gifts Ramp-Up

Many watchdogs of the charitable sector often stress that some nonprofit executives and fundraisers are paid what appear to be exorbitant salaries. Dan’s book brings the nonprofit sector out of the shadows and talks about why no nonprofit should be embarrassed or intimidated by hiring a professional fundraising staff and/or consultants to help them raise the money they need to fulfill their vision for a better community, country, or world.

I found his book a refreshing look at the profession of fundraising and how important it is to the nonprofit’s mission. I recommend that every nonprofit board member read this book. Your eyes will be opened to new possibilities.

I loved this book because Steven breaks down the barrier between major gift officers and planned-giving officers. I have found that nonprofits isolate their development offices and have development officers doing annual fund work, where they talk to donors about making a small, first-time gift without determining the donor's real capability and interests.

Then, maybe this donor gets passed along to a major gift officer who gets them to increase giving, but without thought of the ultimate gift. Finally, some of these donors get passed onto a planned giving office if they are determined to have the interest and capability to make that ultimate gift. Steven’s book proposes a method for every donor to have a personalized relationship with the nonprofit that will result in an ultimate gift.

I think most fundraisers have one big fear--that your prospective donor might say “no!” Kent Stroman’s book can show you how to master the art of conversational fundraising. I love this book because it gives you the tools you need to have meaningful, productive, enjoyable conversations with both current donors and potential funders. This book gives you the benefit of learning from the input of hundreds of nonprofit leaders who identified their greatest obstacles to asking for major gifts.

Kent will equip you to seek and find larger donations and gain confidence as a fundraising staff member or volunteer. His 10-Step Staircase will help you become more comfortable, confident, and effective when asking and help donors truly enjoy the gift-making process. This book should be considered required reading for anyone involved with serious fundraising.

This book tells us that the key to a healthy nonprofit organization is a harmonious board-staff relationship. Easier said than done! I found this to be a fun, upbeat, and down-to-earth manual that walks you through the process of clarifying the roles of the board and staff.

Jean Block guides you through clarifying roles in governance, management, finance, planning, human resources, resource development, and recruitment. I love workbooks and this is one of the best because it enables nonprofit leaders—both board and staff—to roll up their sleeves and work through each key area. It explores the different roles of board and staff in several key nonprofit management functions.

The book gives you a worksheet to help start a conversation about best practices and more clearly define the key roles of the board and staff in your organization. 

While governance is a key aspect of any board member's responsibilities, often nonprofit board members are surprised or even disheartened by the requirement to fundraise on behalf of the organization. Some people are afraid that they can’t ask for money or are uncomfortable asking certain people and decide they don’t want to serve on the board. While there are a lot of books on fundraising, Asking Styles helps board members identify their asking style and what would be the most effective fundraising methods for them. It also helps understand how others feel about fundraising and how to work as a team to bring the most success to the organization. The book is a short read but full of great examples and practical guidance. 

In this book basic politeness, previously viewed as an expensive, time-consuming administrative chore, author Lisa shows conclusively to be perhaps the single best fundraising opportunity of them all, particularly in securing a donor’s all-important second gift.

An ‘ology’ is a really big thing. With an ology, you’re a scientist. In Thank-ology the author elevates an attitude of gratitude to a richly creative and productive art backed by a precise understanding that produces results with certainty. I value it particularly because it’s packed with copyable examples and easy-to-follow guidance, all in an accessible style that reassures readers that here is friendly guidance through the intricacies of using thanking seriously, safely, and sincerely to warm the hearts of those who’ve just done something wonderful. The checklists, visuals, and open sharing of ideas really appealed to me, making this a book to treasure.

If there’s anyone who cares about effective graphic design, it’s direct-mail experts and fundraisers like Brooks. Brooks devotes about one-quarter of his book to the “design of fundraising”—how to use graphics to improve response rates. If folks can’t read your pitch because of poor design, all the words you write won’t make a difference. “It doesn’t matter how great a piece looks if it’s hard to read,” he says. He deflates designs that make the designer feel good, but make the reader toss the communication because it’s just too much work to figure out.

Great service organisations depend on great fundraising, but so often the understanding of what’s really required to consistently deliver great fundraising performance somehow eludes many of the best causes. In defining what it takes to dependably deliver truly spectacular and sustainable levels of voluntary income, this book walks the talk, detailing case studies of persistent achievement that truly deserve the descriptor ‘great’.

In describing what great fundraising means in detail, Alan Clayton exposes organisational foibles and shortcomings that can all be overcome, and so points out practical ways towards increased income for any organisation, plus how to be a happier, enriched workplace too. 

The Nonprofit Board Answer Book is a question-and-answer style book that takes the learnings from The Best of Boards one step further. It addresses board functions and structure with a section on board member selection and development. Oftentimes nonprofit boards aren’t intentional about these items. The Q&A addresses all the common questions that persons new to a board would ask or need to know. Board Source is a phenomenal organization whose aim is to help boards succeed. When I was researching governance for chapter 1 of my book, I cited several Board Source tools as they really do have the experience with nonprofit governance through their research. I love that each chapter of the text closes with suggested action steps to make the book more hands-on and practical. 

This book is the best guide and easiest-to-follow approach to nonprofit strategic planning out there. It shows the way out of the typical SWOT brainstorming towards a more considered, flexible, and impactful approach. I’m especially enamored of the way it focuses on actual strategy—something missing in almost every other strategic planning methodology that drives you to adopt a series of action steps without ever describing what they’ll add up to accomplishing. 

Full disclosure, though … this book was written by the founder of my firm. But that aside, I’ve used this approach with probably 100 organizations I’ve worked with, and I’ve found its durability to be outstanding! The approach—or elements of the method—can be self-facilitated for many organizations.