Book description
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Why read it?
1 author picked Asking Properly as one of their favorite books. Why do they recommend it?
In this book, George Smith explores, defines, and illustrates the crucial role of creativity in communicating with charity supporters. I loved this book because it changed the rules for an entire trade and is still seen as the best book ever on creativity for good causes.
It challenges established thinking yet is packed full of ideas and solutions. From decades of running a successful advertising agency, the author honestly describes and analyses hundreds of effective and less-than-effective fundraising campaigns in a perceptive, often delightfully funny way.
It’s brilliantly written, quirky and provocative, plus packed with practical benefits for any professional…
From Ken's list on if you really want to change the world.
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