Book description
Personalized philanthropy is a radical new approach to what we traditionally called planned giving. After decades of "it's all-about-our-organization fundraising," charities thought it wise to take into account what donors might need from the gift transaction. For a long time, this meant little more than applying planned giving techniques, many…
Why read it?
1 author picked Personalized Philanthropy as one of their favorite books. Why do they recommend it?
I loved this book because Steven breaks down the barrier between major gift officers and planned-giving officers. I have found that nonprofits isolate their development offices and have development officers doing annual fund work, where they talk to donors about making a small, first-time gift without determining the donor's real capability and interests.
Then, maybe this donor gets passed along to a major gift officer who gets them to increase giving, but without thought of the ultimate gift. Finally, some of these donors get passed onto a planned giving office if they are determined to have the interest and capability…
From Linda's list on nonprofit fundraising from a pro.
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