Book description
Get the nonprofit book by Lisa Sargent that shows you how to transform your fundraising results and lift your donor retention to new highs through the often-overlooked power of proper thanking.
Complete with gratitude brain science, field-tested samples, and page after page of show-stopping results across donation thank-you letters, donor…
Why read it?
2 authors picked Thankology as one of their favorite books. Why do they recommend it?
Thanking donors is one of the most important parts about fundraising—and the one that nonprofits epicly fail at.
Lisa Sargent is a masterful donor stewardship expert who leads readers into the joys of expressing gratitude. Despite what you may think, Thankology will actually help you and your donors enjoy your relationship. And a nice side effect is you will find yourself raising more money too.
From Marc's list on nonprofit fundraising.
In this book basic politeness, previously viewed as an expensive, time-consuming administrative chore, author Lisa shows conclusively to be perhaps the single best fundraising opportunity of them all, particularly in securing a donor’s all-important second gift.
An ‘ology’ is a really big thing. With an ology, you’re a scientist. In Thank-ology the author elevates an attitude of gratitude to a richly creative and productive art backed by a precise understanding that produces results with certainty. I value it particularly because it’s packed with copyable examples and easy-to-follow guidance, all in an accessible style that reassures readers that here is friendly…
From Ken's list on if you really want to change the world.
If you love Thankology...
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