Books like The Fundraiser's Guide to Irresistible Communications — picked by fans

I ‘pick the brains’ of expert software developers to understand what makes them expert. I’ve spent decades studying how professional software developers reason and communicate about design and problem solving. Informed by the seminal books I’ve highlighted (among many others), my research is grounded in empirical studies of professionals in industry and draws on cognitive and social theory. Observing, talking to, and working with hundreds of professional software developers in organisations ranging from start-ups to the world’s major software companies has exposed actionable insights into the thinking that distinguishes high-performing teams.  

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

My first career was as a reporter on daily newspapers. As I got promoted to editing and eventually webmaster jobs, I needed to learn about design. Newspapers had been trying to figure out which designs attract the most readers for a century. The Poynter Institute, founded in 1975, began doing quantitative research as part of its journalism education mission. Seven years later, Gannett, a large newspaper publisher, introduced USA Today, based on the latest graphic and readability research. About the same time, Edward Tufte wrote his seminal book on graphic design (See recommendation #1). With the arrival of the web, companies like Google and Microsoft took the research to new levels. For example, Microsoft used readability research to create Verdana, a font designed to be legible with then-low resolution screens. Of course, the advertising and direct-mail industries had been conducting design research for decades to enhance sales. In short, you can’t pretend to be a competent designer, webmaster, or editor in this day and age without understanding quantitative readability research.

Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.

Here's to books helping nonprofits! 

Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.

Here's to books helping nonprofits! 

Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.

Here's to books helping nonprofits! 

Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.

Here's to books helping nonprofits! 

We’ve had the privilege to be part of a profession that has developed beyond all recognition. Both of us worked in senior public relations roles and know how difficult leadership can be in this context. A desire to combine what we’d learned with the best research resulted in us becoming professors in a university business school. Our aim is to provide a bridge between practice and academia, an ambition that has led us to work with inspiring practitioners and researchers around the world. We’ve had a great time and as you’ll see from our ‘book picks’ we draw on many perspectives to inform our work as authors, educators, and researchers. 

After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.