Here are 100 books that The Storyteller's Secret fans have personally recommended if you like The Storyteller's Secret. Book DNA is a community of 13,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling

Mark Leruste Author Of Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life

From my list on personal storytelling to grow your business.

Why am I passionate about this?

As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Dark, to help entrepreneurs and business leaders impact the world with their story.

Mark's book list on personal storytelling to grow your business

Mark Leruste Why Mark loves this book

Matthew is a serial public speaking champion who basically should be entered in The Moth Hall of Fame asap. If you've never heard Matthew Dicks talk, pause this and go watch his videos online. He's that good. What I love about his book is that he shares how he crafts his own stories and shares some amazing tips on how to capture everyday events that can later on be turned into powerful stories. Although this book isn't so much geared towards business or work, I think everyone can learn a great deal from Matthew's impressive experience of making people pay attention and connect to what you say (both as a best-selling novelist, school teacher, and public speaking champion).

By Matthew Dicks ,

Why should I read it?

3 authors picked Storyworthy as one of their favorite books, and they share why you should read it.

What is this book about?

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.

Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that…


If you love The Storyteller's Secret...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

K. M. Wade Author Of The Content Marketer’s Blog Post Playbook

From my list on marketing to help you truly engage your audience.

Why am I passionate about this?

Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.

K. M.'s book list on marketing to help you truly engage your audience

K. M. Wade Why K. M. loves this book

This book completely changed how I think about communicating with my audience. Donald’s framework for clarifying your message is simple yet incredibly powerful. It taught me how to position the customer as the hero of the story and clarified my role as their guide—a mindset shift that has made my writing and marketing (and my strategic advice) so much more effective.

I love this book's interactivity, especially the inclusion of a StoryBrand template, which I completed as I read through it the second time. 

By Donald Miller ,

Why should I read it?

12 authors picked Building a Storybrand as one of their favorite books, and they share why you should read it.

What is this book about?

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he…


Book cover of Do Story

Beverley Glick Author Of In Your Own Words: Unlock the power of your life stories to influence, inspire and build trust

From my list on the power of telling your own story.

Why am I passionate about this?

Ever since my primary school teacher read out my essay about a friendly octopus to the whole class, I’ve known I was a storyteller. I went on to enjoy a long career as a journalist–first, writing stories about rock and pop groups for the music paper Sounds (where I coined the term ‘The New Romantics’), then as editor of the pop magazine Record Mirror, and subsequently as a writer/editor for national newspapers including The Observer and The Sunday Telegraph. After that, I became a coach, a public speaking trainer, and a book editor. However, my most enduring passion is helping people find and tell their most meaningful stories.

Beverley's book list on the power of telling your own story

Beverley Glick Why Beverley loves this book

I’m blowing a big chef’s kiss to this delicious little book.

Like gourmet cuisine, every ingredient is top quality and carefully chosen. The resulting dish is beautifully presented and full of flavour. You’ll find everything you need to know about how to tell a story well–from the 10 principles of storytelling to the gleaming detail and evoking the senses, delivered with verve and clarity by a seasoned scriptwriter and professor of storytelling. 

By Bobette Buster ,

Why should I read it?

2 authors picked Do Story as one of their favorite books, and they share why you should read it.

What is this book about?

The universe is made of stories, not atoms.' - Muriel Rukeyser. Today s world wants to know you and the real story behind why you do what you do. Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage and connect if you deliver a well-crafted story with an emotional core. Bobette Buster is a story consultant to major studios including Pixar, Disney and Sony Animation. In Do Story she teaches the art of telling powerful and engaging stories. With profiles of activists, leaders and visionaries,…


If you love Carmine Gallo...

Book cover of The Tao of Poison

The Tao of Poison by Isham Cook,

A poisonous maiden, a Daoist sex cult, and a violent insurgency.

The polyandrous Yan family in China's rural Shaanxi Province takes in two carpenter brothers. When one brother is convicted of murder after killing their neighbor in a dispute, a constable threatens to expose the family's rumored polyandry and extorts…

Book cover of I Got There

Mark Leruste Author Of Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life

From my list on personal storytelling to grow your business.

Why am I passionate about this?

As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Dark, to help entrepreneurs and business leaders impact the world with their story.

Mark's book list on personal storytelling to grow your business

Mark Leruste Why Mark loves this book

If JeVon's life story was projected on a movie screen you'd be forgiven to think it was way over the top. But the truth is, JeVon's life story is incredible and true. His memoir is both shocking to read and unbelievably inspiring to hear. From homeless to award-winning executive, JeVon is the David Goggins of CEO's. What I love about this book is that its proof that owning and sharing your story authentically, warts and all, can be one of the most powerful things you do for yourself and your business. JeVon is proof of that 100%. You can listen to my conversation with JeVon on my award-winning podcast The Unconventionalists by clicking here. 

By JeVon McCormick ,

Why should I read it?

1 author picked I Got There as one of their favorite books, and they share why you should read it.

What is this book about?

"I'm not a drug dealer. I'm not a rapper. I'm not an athlete. But I am very successful." That's not how you're supposed to open a speech if you're a successful businessman. Especially if you're a successful minority businessman in America. But I'm no ordinary businessman, this was no ordinary speech, and I've had no ordinary life. JT McCormick shouldn't have succeeded. He was born the mixed-race son of a negligent, drug-dealing pimp father and a struggling, single mother. He was raised in the slums of Dayton, Ohio, suffered incredible abuse and racism, and had multiple stints in the juvenile…


Book cover of Exactly What to Say: The Magic Words for Influence and Impact

Alan Stein Jr. Author Of Raise Your Game: High-Performance Secrets from the Best of the Best

From my list on maximizing potential and improving performance.

Why am I passionate about this?

I’m a professional keynote speaker and author that has studied the pillars of high performance for most of my life. This journey started through basketball, as I was able to work with, work alongside, and observe many of the game’s top players and coaches and witness firsthand the disciplines, rituals, and routines they modeled in pursuit of optimal performance on and off the court. That transitioned into the business world where I not only watched these foundational principles be applied by executives and entrepreneurs… but I applied them to my own life and business as well. 

Alan's book list on maximizing potential and improving performance

Alan Stein Jr. Why Alan loves this book

The brilliance of Exactly What to Say is in its brevity and simplicity. It was built on the premise that when you ‘change your words you change your world’ and how what we say heavily impacts our ability to influence others. It is full of practical, actionable concepts on word choice and phrasing that can be implemented immediately by anyone looking to the effectiveness of their communication. While this book is a quick read–it is incredibly profound and powerful. 

By Phil M Jones ,

Why should I read it?

1 author picked Exactly What to Say as one of their favorite books, and they share why you should read it.

What is this book about?

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.


Book cover of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why Paul loves this book

Pitch Anything is an established work in the pitching and negotiation book categories. It is not perfect, but it is one of the best books for introducing entrepreneurs to the importance of pitching, selling, and negotiating persuasively. Entrepreneurs must pitch to attract co-founders and early team members, to obtain early stage funding, to close customers and other commercial partners, to close later stage funding rounds, and, ultimately, to go public or exit in a sale. While Pitch Anything is a good book, the brashness of some of its advice, particularly around what Klaff calls “frames,” do not fit all persons or situations. Some contexts require full-on Machiavellian tactics; others warrant more of a “Winning Friends and Influencing People” approach. Nonetheless, it is useful to understand which situation you are in and the available plays to run.

Armed with those caveats, I suggest readers of Pitch Anything read Chapter…

By Oren Klaff ,

Why should I read it?

3 authors picked Pitch Anything as one of their favorite books, and they share why you should read it.

What is this book about?

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
-JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve."
-RALPH CRAM, Investor

"Pitch Anything offers a new method that will differentiate you from the rest of the pack."
-JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you…


If you love The Storyteller's Secret...

Book cover of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

Big Ideas... For Small Businesses by John Lamerton,

Big Ideas… for Small Businesses is a straight-talking, no-nonsense guide to growing a small business without sacrificing your lifestyle. Written by a former civil servant turned entrepreneur, the book challenges hustle culture and instead champions the idea of an "ambitious lifestyle business" - one that provides freedom and financial stability,…

Book cover of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Terry R. Bacon Author Of Elements of Influence: The Art of Getting Others to Follow Your Lead

From my list on influencing people ethically.

Why am I passionate about this?

I am a graduate of West Point and a student of military and political leadership. From that foundation, I devoted much of my professional life to researching power and influence and understanding how leaders create impact in business and life. As an educator, counselor, and founder of an international firm on executive development, I created courses on influence to help others become more effective at management and leadership through the ethical uses of influence. I want passionately to know the difference between towering leaders like Abraham Lincoln and manipulative scoundrels like Bernie Madoff, and I’m fascinated by what influences people to take one path rather than another.

Terry's book list on influencing people ethically

Terry R. Bacon Why Terry loves this book

Whether you are selling yourself or a product, communicating your message effectively is a key to success, and it doesn’t matter if you are trying to influence people through logical persuasion or appealing to their values. Storytelling is as old as humanity and has been a moving and lasting way to communicate. Kindra Hall’s bestselling book on storytelling is a fascinating textbook on the art and science of creating and delivering stories that resonate with audiences and influence people’s decisions. This is one of the best books I’ve read on how to craft compelling messages.

By Kindra Hall ,

Why should I read it?

2 authors picked Stories That Stick as one of their favorite books, and they share why you should read it.

What is this book about?

A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies..

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything-from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

…


Book cover of Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals

Jeremy Adamson Author Of Minding the Machines: Building and Leading Data Science and Analytics Teams

From my list on for data science and analytics leaders.

Why am I passionate about this?

I am a leader in analytics and AI strategy, and have a broad range of experience in aviation, energy, financial services, and the public sector.  I have worked with several major organizations to help them establish a leadership position in data science and to unlock real business value using advanced analytics. 

Jeremy's book list on for data science and analytics leaders

Jeremy Adamson Why Jeremy loves this book

Data scientists and analytics specialists are great at building models and algorithms, but often wrap them in a presentation or dashboard that diminishes their value and reduces the likelihood of their work being adopted. This book encourages practitioners to always consider the last mile and to pay as much attention to presentation and aesthetics as we do to the model itself. 

By Brent Dykes ,

Why should I read it?

1 author picked Effective Data Storytelling as one of their favorite books, and they share why you should read it.

What is this book about?

Master the art and science of data storytelling-with frameworks and techniques to help you craft compelling stories with data.

The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative-to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Narratives are more powerful than raw statistics, more enduring than pretty…


Book cover of Energize Your Workplace: How to Create and Sustain High-Quality Connections at Work

Shannon Karels and Kathy Miller Author Of Steel Toes and Stilettos: A True Story of Women Manufacturing Leaders and Lean Transformation Success

From my list on real talk by women authors.

Why are we passionate about this?

We are relatable women who have successful careers in a predominately male industry.  We have run businesses, built teams based on trust and inclusion, become authors, speakers, and advisors, while simultaneously raising children with our also working husbands.  This is not done with ease or without making trade-offs, but we will share our stories and hope to inspire other women.  We believe in supporting women in all areas of our lives and we love to lift up the ones who have impacted us.

Shannon's book list on real talk by women authors

Shannon Karels and Kathy Miller Why Shannon loves this book

Kathy loved this book by Jane Dutton, and found herself exclaiming, “Yes!” as she read through this book that validated the energy she did receive abundantly through small moments of connection at work!

As a senior executive, Kathy could have thousands of people in her organization. Wanting to know each and every one of them was a luxury she could not afford, so she did her best to make those opportunities she did have for meaningful connections, no matter how brief, to count for her and the other person with whom she was interacting.

Jane systematically provides the science of how and why this works, along with so many useful tools for those to whom this does not come naturally!

By Jane E. Dutton ,

Why should I read it?

1 author picked Energize Your Workplace as one of their favorite books, and they share why you should read it.

What is this book about?

Corrosive work relationships are like black holes that swallow up energy that people need to do their jobs. In contrast, high-quality relationships generate and sustain energy, equipping people to do work and do it well. Grounded in solid research, this book uses energy as a measurement to describe the power of positive and negative connections in people's experience at work. Author Jane Dutton provides three pathways for turning negative connections into positive ones that create and sustain employee resilience and flexibility, facilitate the speed and quality of learning, and build individual commitment and cooperation. Through compelling and illustrative stories, Energize…


If you love Carmine Gallo...

Book cover of Sexy Selfie Nation: Standing Up for Yourself in Today's Toxic, Sexist Culture

Sexy Selfie Nation by Leora Tanenbaum,

The problem is not with the actions young women take but with the toxic, sexist conditions they are responding to.

Tanenbaum found, based on six years of interviews with young people ages 14-30, that young women are navigating a culture littered with gendered dress codes, revenge porn, and sexually explicit…

Book cover of Coaching A to Z: The Extraordinary Use of Ordinary Words

Michael Bungay Stanier Author Of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

From my list on unexpectedly useful books about coaching.

Why am I passionate about this?

Coaching is a wonderful technology that can help people be a force for change… and is often wrapped up in mystic and woo-woo and privilege that makes it inaccessible and/or unattractive to too many. I want being more coach-like—by which I mean staying curious a little longer, and rushing to action and advice-giving—to be an everyday way of being with one another. Driven by this, I’ve written the best-selling book on coaching this century (The Coaching Habit) and have created training that’s been used around the world by more than a quarter of a million people. I’m on a mission to unweird coaching.

Michael's book list on unexpectedly useful books about coaching

Michael Bungay Stanier Why Michael loves this book

Moon realizes that certain words are particularly helpful and powerful in making conversations better (all conversations, not just coaching ones). It’s one short word per letter (“Difference”, “Might”, and “Yet” are three of my favourites), and this feels like a collection of twenty-six precise tools that can help any type of discussion more elegant, more curious, more filled with potential and more useful.

By Haesun Moon ,

Why should I read it?

1 author picked Coaching A to Z as one of their favorite books, and they share why you should read it.

What is this book about?

Your indispensable guide for coaching mastery.

Language is a powerful tool that can unite, engage, and move people to action. It's all in what you choose to say, and how you say it.

In this practical, accessible guide to having more powerful conversations, leading evidence-based coaching expert Haesun Moon offers a set of powerful words or phrases-one for every letter of the alphabet-to help you move others toward greater purpose and accomplishment. Based on her extensive research with the University of Toronto and Harvard Medical School, Moon shows you how to apply each of these concepts to transform…


Book cover of Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen
Book cover of Do Story

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