Here are 100 books that Storyworthy fans have personally recommended if you like Storyworthy. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Made to Stick: Why Some Ideas Survive and Others Die

Emily Lampkin Author Of Duct Tape and White Lies

From my list on transforming how women lead.

Why am I passionate about this?

I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.

Emily's book list on transforming how women lead

Emily Lampkin Why Emily loves this book

I love this book because it is the handbook of messaging that is purposeful.

It made me a better communicator by teaching me the importance of building a strong, consistent story about who you are and what you want.

Also, this book sharpened my own ability to create messages people remember, to be able to help others do the same. I love how clearly it lays out what makes a story unforgettable. It pushed me to be intentional about the words I choose and how I deliver them, something I use every single day in my work. 

By Chip Heath , Dan Heath ,

Why should I read it?

11 authors picked Made to Stick as one of their favorite books, and they share why you should read it.

What is this book about?

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people…


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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of Find Your Red Thread: Make Your Big Ideas Irresistible

Michelle A. Mazur Author Of 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business into a Movement

From my list on creating a standout message for your marketing & sales.

Why am I passionate about this?

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. She lives in Seattle, WA with her adoring husband, three obsessive felines, and a huge collection of Duran Duran memorabilia. 

Michelle's book list on creating a standout message for your marketing & sales

Michelle A. Mazur Why Michelle loves this book

Most business owners have a difficult time translating their ideas into words. Without the right words, it’s impossible to get buy-in for your big ideas. The Red Thread is a simple method to make a compelling argument for why your idea matters and why people should care. If you’re looking to get clarity around an idea and make it irresistible for others, this book is a great place to start.

By Tamsen Webster ,

Why should I read it?

2 authors picked Find Your Red Thread as one of their favorite books, and they share why you should read it.

What is this book about?

Make your idea irresistible.

You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.

The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome…


Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

K. M. Wade Author Of The Content Marketer’s Blog Post Playbook

From my list on marketing to help you truly engage your audience.

Why am I passionate about this?

Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.

K. M.'s book list on marketing to help you truly engage your audience

K. M. Wade Why K. M. loves this book

This book completely changed how I think about communicating with my audience. Donald’s framework for clarifying your message is simple yet incredibly powerful. It taught me how to position the customer as the hero of the story and clarified my role as their guide—a mindset shift that has made my writing and marketing (and my strategic advice) so much more effective.

I love this book's interactivity, especially the inclusion of a StoryBrand template, which I completed as I read through it the second time. 

By Donald Miller ,

Why should I read it?

12 authors picked Building a Storybrand as one of their favorite books, and they share why you should read it.

What is this book about?

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…


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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of Cultish: The Language of Fanaticism

Anthony Lee Author Of Toxic Minds

From my list on eye-opening nonfiction on cults or disinformation.

Why am I passionate about this?

Based on events that have happened over the past decade, I am deeply concerned about large swaths of people in society being strongly influenced by cults and/or disinformation. They can ruin lives, destroy relationships, and even destabilize entire societies. This inspired me to look for and discover the five books on this list, which also shaped the writing of my medical thriller centering on a fictional cult spreading medical disinformation.

Anthony's book list on eye-opening nonfiction on cults or disinformation

Anthony Lee Why Anthony loves this book

After reading this book, I found myself looking at cult mentality as something that can exist in many parts of society, not just groups that fit the classic definition of a cult.

I liked how the book explores examples of non-cult groups that still have cultish thinking and behavior to a lesser degree. For example, can your local health club be cultish because of its members' fanaticism that is cult-like? It's something to think about.

By Amanda Montell ,

Why should I read it?

5 authors picked Cultish as one of their favorite books, and they share why you should read it.

What is this book about?

The author of the widely praised Wordslut analyzes the social science of cult influence: how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language as the ultimate form of power.

What makes "cults" so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we're looking for a satisfying explanation for what causes people to join-and more importantly, stay in-extreme groups. We secretly want to know: could it happen to me? Amanda Montell's…


Book cover of The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Mark Leruste Author Of Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life

From my list on personal storytelling to grow your business.

Why am I passionate about this?

As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Darkto help entrepreneurs and business leaders impact the world with their story.

Mark's book list on personal storytelling to grow your business

Mark Leruste Why Mark loves this book

I reviewed this book a while back (when I still had a hipster beard) but it's a great book that dives into why storytelling is so important and shares examples of leaders who have used storytelling as a great tool to influence and empower. It's also a powerful reminder that, as humans, we've been using storytelling since the dawn of time to communicate and influence. If you need convincing as to why you should add storytelling to your arsenal, read this book.

By Carmine Gallo ,

Why should I read it?

2 authors picked The Storyteller's Secret as one of their favorite books, and they share why you should read it.

What is this book about?

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?

They told brilliant stories.

Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and…


Book cover of Do Story

Beverley Glick Author Of In Your Own Words: Unlock the power of your life stories to influence, inspire and build trust

From my list on the power of telling your own story.

Why am I passionate about this?

Ever since my primary school teacher read out my essay about a friendly octopus to the whole class, I’ve known I was a storyteller. I went on to enjoy a long career as a journalist–first, writing stories about rock and pop groups for the music paper Sounds (where I coined the term ‘The New Romantics’), then as editor of the pop magazine Record Mirror, and subsequently as a writer/editor for national newspapers including The Observer and The Sunday Telegraph. After that, I became a coach, a public speaking trainer, and a book editor. However, my most enduring passion is helping people find and tell their most meaningful stories.

Beverley's book list on the power of telling your own story

Beverley Glick Why Beverley loves this book

I’m blowing a big chef’s kiss to this delicious little book.

Like gourmet cuisine, every ingredient is top quality and carefully chosen. The resulting dish is beautifully presented and full of flavour. You’ll find everything you need to know about how to tell a story well–from the 10 principles of storytelling to the gleaming detail and evoking the senses, delivered with verve and clarity by a seasoned scriptwriter and professor of storytelling. 

By Bobette Buster ,

Why should I read it?

2 authors picked Do Story as one of their favorite books, and they share why you should read it.

What is this book about?

The universe is made of stories, not atoms.' - Muriel Rukeyser. Today s world wants to know you and the real story behind why you do what you do. Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage and connect if you deliver a well-crafted story with an emotional core. Bobette Buster is a story consultant to major studios including Pixar, Disney and Sony Animation. In Do Story she teaches the art of telling powerful and engaging stories. With profiles of activists, leaders and visionaries,…


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Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she…

Book cover of I Got There

Mark Leruste Author Of Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life

From my list on personal storytelling to grow your business.

Why am I passionate about this?

As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Darkto help entrepreneurs and business leaders impact the world with their story.

Mark's book list on personal storytelling to grow your business

Mark Leruste Why Mark loves this book

If JeVon's life story was projected on a movie screen you'd be forgiven to think it was way over the top. But the truth is, JeVon's life story is incredible and true. His memoir is both shocking to read and unbelievably inspiring to hear. From homeless to award-winning executive, JeVon is the David Goggins of CEO's. What I love about this book is that its proof that owning and sharing your story authentically, warts and all, can be one of the most powerful things you do for yourself and your business. JeVon is proof of that 100%. You can listen to my conversation with JeVon on my award-winning podcast The Unconventionalists by clicking here

By JeVon McCormick ,

Why should I read it?

1 author picked I Got There as one of their favorite books, and they share why you should read it.

What is this book about?

"I'm not a drug dealer. I'm not a rapper. I'm not an athlete. But I am very successful." That's not how you're supposed to open a speech if you're a successful businessman. Especially if you're a successful minority businessman in America. But I'm no ordinary businessman, this was no ordinary speech, and I've had no ordinary life. JT McCormick shouldn't have succeeded. He was born the mixed-race son of a negligent, drug-dealing pimp father and a struggling, single mother. He was raised in the slums of Dayton, Ohio, suffered incredible abuse and racism, and had multiple stints in the juvenile…


Book cover of TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks

Bernie De Souza Author Of Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

From my list on closing skills for insurance agents and network marketers.

Why am I passionate about this?

I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.

Bernie's book list on closing skills for insurance agents and network marketers

Bernie De Souza Why Bernie loves this book

Simple lessons on storytelling structure. Plus the book is short and entertaining because of the stories and the backgrounds.

We don’t need a complicated 12-step Hero’s Journey story structure for selling. Our prospects won’t have the time for our prose, and we can’t command the attention like a hundred dollar movie production. Instead, we have to engage our prospects’ imagination fast.

Storytelling is a great way to sell to our prospects.

By Akash Karia ,

Why should I read it?

1 author picked TED Talks Storytelling as one of their favorite books, and they share why you should read it.

What is this book about?

"Every speaker can put these ideas into practice immediately -- and they should!" ~ Dr. Richard C. Harris, Certified World Class Speaking Coach

"An insightful read" ~Dennis Waller, Top 500 Reviewer

"Superb communication advice" ~ Larry Nocella


MASTER THE ONE THING ALL GREAT TED TALKS HAVE IN COMMON

What is the secret to delivering a great TED talk?

What is the magic ingredient that makes a TED talk captivating?

And more importantly, how can you use those secrets to make your presentations more powerful, dynamic and engaging?

To try to answer these questions, I studied over 200 of the best…


Book cover of The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story

Margaret Read MacDonald Author Of Teaching with Story: Classroom Connections to Storytelling

From my list on storytelling for teachers.

Why am I passionate about this?

I am passionate about the importance of telling stories in the classroom. My career has been as a children’s librarian in public libraries, but with much time spent telling stories in schools. My daughter and her husband followed in my footsteps as storytellers and found that using storytelling in the classroom has so many benefits. We all offer workshops for teachers, write articles encouraging storytelling, and try in any way possible to grow the corps of teachers who discover this joyful addition to the classroom.

Margaret's book list on storytelling for teachers

Margaret Read MacDonald Why Margaret loves this book

This book is written specifically for those telling stories in religious settings. However, the advice on learning and presenting stories is so clearly and usefully presented, that I would suggest this as a good read for anyone hoping to share stories with children. If you are planning to tell stories in a religious setting, this is definitely your go-to book.

By John Walsh ,

Why should I read it?

1 author picked The Art of Storytelling as one of their favorite books, and they share why you should read it.

What is this book about?

Can you captivate an audience with your story?

Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate.

In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to…


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Book cover of Old Man Country

Old Man Country by Thomas R. Cole,

This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.

In these and other intimate conversations, the book…

Book cover of Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

Keith A. Quesenberry Author Of Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

From my list on business books to master the art and science of brand storytelling.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on business books to master the art and science of brand storytelling

Keith A. Quesenberry Why Keith loves this book

David Aaker is an American Marketing Association Hall of Fame member and innovator in marketing management and branding through research, teaching, and books.

This book is his insight on brand storytelling with inspiration from his daughter Jennifer Aaker and other’s research on the power of stories. Aaker explains that stories are powerful in communicating strategic messaging. He also explains that in a digital age where content is king, stories are the key to content.

I especially liked his explanation of the types of signature stories and examples of brand signature stories – including the L.L. Bean story in the very beginning.

By David Aaker ,

Why should I read it?

1 author picked Creating Signature Stories as one of their favorite books, and they share why you should read it.

What is this book about?

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built…


Book cover of Made to Stick: Why Some Ideas Survive and Others Die
Book cover of Find Your Red Thread: Make Your Big Ideas Irresistible
Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

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5 book lists we think you will like!

Interested in storytelling, marketing, and emotions?

Storytelling 137 books
Marketing 228 books
Emotions 179 books