Here are 100 books that Stories That Stick fans have personally recommended if you like
Stories That Stick.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
The Victorian mansion, Evenmere, is the mechanism that runs the universe.
The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.
Appointed the Steward of Evenmere, Carter Anderson must learn the…
I’ve spent my entire life dealing with mental health issues, and overcoming them took me on a long journey of learning about the mind and how to make it work for us rather than against us. I’ve explored almost every modality out there and developed my own hypnosis modality as a result. Books like these were a key part of helping me figure out how to overcome my challenges and live life to the fullest, achieve my goals, and reach success.
It wasn’t until reading this book that I realized how important it was to focus on the fast, instinctive part of our mind. Getting that initial judgment and reaction right makes everything else easier. Too often, I found myself wanting to understand things logically and rationally, assuming that my instincts and emotions were simply wrong.
This book helped me understand how useful both systems were and how to leverage them to achieve my goals faster and more effectively.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
From a young age, I was captivated by art, music, film, and literature—constantly craving more from these creative mediums. Growing up in a lower-income, working-class home, I was surrounded by blue-collar workers, many of whom couldn’t attend college due to financial limitations. I learned early on that the richest education comes not just from books but from the stories of others and the world around us. Always feeling I had my own story to tell, I transitioned from steel worker to talent agent in Hollywood. But despite my success promoting others, something was missing—my own narrative. After a tragic loss, I reevaluated my path and chose to become a psychotherapist and author.
When I finished this book, I finally felt like a grown-up. It felt like I had just read a business classic—and I had. This book taught me more than any other about the vital role communication plays in relationships and the profound impact it can have.
It was the first time I truly understood how to build rapport and cultivate meaningful connections. I learned that it’s not about manipulating people but about influencing them, resolving conflicts, and earning their trust through kindness, respect, and integrity.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
I am the principal of Guttman Development Strategies (GDS), an organization development firm that works with senior executives and their teams in major corporations globally to build horizontal, high-performance teams, provide leadership coaching, and develop leadership skills. I am a speaker and author of three acclaimed management books and dozens of articles in business publications.
The insights in this groundbreaking book apply across the board, from social and family life to interacting and managing others in organizational life.
What factors are at play when people of high IQ flounder while those who are more modestly endowed succeed? Goleman argues that the difference is Emotional Intelligence, which, as he explains, comprises empathy, effective social skills/communication, self-awareness, self-regulation, and motivation.
I’ve watched too many of the allegedly best and brightest, tough-minded executives flame out because they failed to rein in emotional impulse, read others’ feelings, or handle interpersonal relationships. The skills are learnable, and in today’s asymmetric, hybrid, matrixed organizations, they are essential for success.
The groundbreaking bestseller that redefines intelligence and success Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us.
I am a clinical psychologist with a Ph.D. from Harvard. My personal experience of burnout, when I was a psychologist on a medical team in a hospital setting, led me to specialize in burnout in my private therapy practice. I’ve been doing therapy with adults experiencing chronic stress and burnout for many years since. I’ve also interviewed thought leaders in mental health on my podcast, Psychologists Off the Clock. I understand the complexity of burnout and the reason “quick fixes,” like individual wellness interventions, are often not enough to help with burnout. To really solve the problem, we must “dig deeper” and find both personal and cultural solutions.
I’ve worked in a variety of settings over the years and have seen firsthand the difference that workplace culture makes for wellbeing. Karla McLaren is a workplace culture expert, and this book is about how inhumane workplaces can be when workers aren’t allowed to express the full range of their emotional experience.
McLaren offers concrete strategies for ways workplaces can improve the quality of life for workers, an absolutely essential element of burnout prevention. Thanks to this book, I have a better understanding of what makes a healthy and humane work environment.
An in-depth guide for all workers-employees, managers, and CEOs-on how to engage our emotions in the workplace to create a productive, creative, and truly workable environment.
We've all been taught that we must suppress or avoid emotions at work, but this inevitably leads to a loss in productivity, diminished creativity, and crushing job dissatisfaction. Research shows 85 percent of us avoid communicating crucial workplace problems upward, and many of us who are employed are actively looking for a different job. What's going on?
"The foundational problem is that we threw emotions out of the workplace, when in fact, emotions contain…
I’ve founded companies, shut them down (then rebuilt my life), and coached hundreds of executives and founders through their own turning points. Those experiences taught me that resilience isn’t about bouncing back after hard things happen to you. It’s about being open to what can happen through you, including growth, clarity, curiosity, and conviction. That’s why I wrote Rethinking Resilience and why I return to these books often. Each one has helped me see strength, adaptability, and curiosity as intentional and sustainable traits—not something we summon only after crisis. I’m passionate about helping leaders move from reaction to intention and turn pressure into power, and I think this list captures that shift perfectly.
I love this book because it reframes leadership as a long strategic game instead of a transactional one.
Sinek’s concept of the “infinite mindset” mirrors how I think about Intentional Resilience: it’s not about surviving one hard moment, it’s about sustaining clarity and conviction over many moments. His writing reminds me to zoom out, focus on purpose, and lead with a sense of ownership and collaboration instead of competition.
It’s one of those rare leadership books that keeps getting more relevant every year.
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
My Father was a solicitor (lawyer) in the UK and a consummate professional. He inspired me in my formative years and guides my values and beliefs to this day. Professionalism has, therefore, been my guiding star. Since 2005, my focus and driver have been to give a framework of Professionalism to the unregulated field of Neuro-Linguistic Programming, which I believe in passionately. The books I have chosen for this list echo this passion…for making NLP accessible and credible and expressed in such simple terms with powerful, inspirational, and research-backed concepts and teachings. They continue to help shape my world, and I hope they can inspire you, too!
This was the first NLP book I read! It is so easy to understand and so relevant to using NLP in the workplace. I love the language used to describe the application of NLP in the work environment and life, and it describes NLP itself in clear terms.
Applying the information in this book to my work situation at the time made a huge difference in how I interacted with my clients. This book is one of the best examples of effective language, using simple terms and fabulous examples and metaphors. It was a great starting point for me on my NLP journey.
'This book may help you to understand life more clearly' Paul Smith, fashion designer
Welcome to THE book on NLP. The essence of NLP is the ability to study and reproduce excellence in yourself and to support others to do the same. NLP AT WORK helps you do that by developing an attitude of curiosity, naivety and learning - and giving you the ability to improvise with skill in real-time.
Neuro Linguistic Programming is how you make sense of your world and, most importantly, how you make it what you want it to be:
As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Dark, to help entrepreneurs and business leaders impact the world with their story.
I reviewed this book a while back (when I still had a hipster beard) but it's a great book that dives into why storytelling is so important and shares examples of leaders who have used storytelling as a great tool to influence and empower. It's also a powerful reminder that, as humans, we've been using storytelling since the dawn of time to communicate and influence. If you need convincing as to why you should add storytelling to your arsenal, read this book.
How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?
They told brilliant stories.
Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and…
I am a leader in analytics and AI strategy, and have a broad range of experience in aviation, energy, financial services, and the public sector. I have worked with several major organizations to help them establish a leadership position in data science and to unlock real business value using advanced analytics.
Data scientists and analytics specialists are great at building models and algorithms, but often wrap them in a presentation or dashboard that diminishes their value and reduces the likelihood of their work being adopted. This book encourages practitioners to always consider the last mile and to pay as much attention to presentation and aesthetics as we do to the model itself.
Master the art and science of data storytelling-with frameworks and techniques to help you craft compelling stories with data.
The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative-to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.
Narratives are more powerful than raw statistics, more enduring than pretty charts. When…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I’m a philosopher by training and professor of economics, ethics, and public policy at Georgetown University’s business school. My work often begins by noting that philosophy debates often take certain empirical claims for granted, claims which turn out to be false or mistaken. Once we realize this mistake, this clears the ground and helps us do better work. I focus on issues in immigration, resistance to state injustice, taboo markets, theories of ideal justice, and democratic theory. I’m also a native New Englander now living near DC, a husband and father, and the guitarist and vocalist in a 70s-80s hard rock cover band.
This is not only one of the best books on politics, but on people’s behavior in social media and beyond. Grandstanding, Warmke and Tosi say, is the use of moral language for the purpose of self-promotion.
For example, my neighbors put up political signs that say “No human is illegal” even though those same neighbors (unlike me) in fact advocate closed borders, suppose immigration restrictions, and want to deport illegal immigrants. (In contrast, I actually advocate open borders, though my lawn remains silent about my politics.)
The point of this behavior is like praying in public—it’s about trying to impress other people and convince them you’re a good person.
Today, people are in a kind of moral arms-race with each other, each trying to prove they’re better than others. This explains why people are dismissive of evidence, tend to have over-the-top, exaggerated emotional reactions, make exaggerated moral complaints, or invent…
We are all guilty of it. We call people terrible names in conversation or online. We vilify those with whom we disagree, and make bolder claims than we could defend. We want to be seen as taking the moral high ground not just to make a point, or move a debate forward, but to look a certain way-incensed, or compassionate, or committed to a cause. We exaggerate. In other words, we grandstand.
Nowhere is this more evident than in public discourse today, and especially as it plays out across the internet. To philosophers Justin Tosi and Brandon Warmke, who have…
