Book cover of The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Book description

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

2 authors picked The Storyteller's Secret as one of their favorite books. Why do they recommend it?

Being an author on speaking and a professional speaker / facilitator I've always relied on stories and anecdotes to make a point. This book, flush with great real life examples confirmed that if you can tag a good story to your message it sticks much better. It also shows how every great company needs their story to be told. It's also a fun read.

I reviewed this book a while back (when I still had a hipster beard) but it's a great book that dives into why storytelling is so important and shares examples of leaders who have used storytelling as a great tool to influence and empower. It's also a powerful reminder that, as humans, we've been using storytelling since the dawn of time to communicate and influence. If you need convincing as to why you should add storytelling to your arsenal, read this book.

If you love The Storyteller's Secret...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Want books like The Storyteller's Secret?

Our community of 12,000+ authors has personally recommended 100 books like The Storyteller's Secret.

Browse books like The Storyteller's Secret

Book cover of Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen
Book cover of Do Story

Share your top 3 reads of 2025!

And get a beautiful page showing off your 3 favorite reads.

1,298

readers submitted
so far, will you?

📚 If you like The Storyteller's Secret, you might also like...

Book cover of Portrait of an Artist as a Young Woman

Portrait of an Artist as a Young Woman by Alexis Krasilovsky,

Kate from Jules et Jim meets I Love Dick.

A young woman filmmaker’s journey of self-discovery, set against a backdrop of the sexual liberation movement of the 1970s and 1980s. In Portrait of an Artist as a Young Woman, we follow Ana Fried as she faces the ultimate…

Book cover of Dark Fae Outcast

Dark Fae Outcast by Autumn M. Birt,

Trapped in our world, the fae are dying from drugs, contaminants, and hopelessness. Kicked out of the dark fae court for tainting his body and magic, Riasg only wants one thing: to die a bit faster. It’s already the end of his world, after all.

But while scoring his last…

5 book lists we think you will like!