100 Books Like Made to Stick

I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process. 

I wasn’t always a reader. Diagnosed with a learning disorder in elementary school, I hated reading and school. Eventually, I discovered my passion for psychology, neurolinguistics, and persuasion and influence, and have now become a lifelong reader! Through my boutique consulting firm Solutions In Mind, my colleagues and I have been coaching executive teams to make the changes required to improve sales, organizational behavior, and communication. In my latest book, Ignite a Shift, I equip readers to think about how they and those around them think, feel and do. With greater awareness you’ll be able to better establish and meet your goals and persuade and influence others to do the same. 

What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!

Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.

My journey into art began as a serendipitous discovery that unfolded through curiosity. As a “can’t-be-tamed” creative, I understand the tug-of-war artists feel – craving to learn skills and create “quality” pieces, while also thumbing the snooze-fest of sticking to one thing. Been there, done that, got the paint-splattered t-shirt. This has ignited a passion for encouraging others to find their own creative voice, as I've navigated the same path while building a multifaceted career in watercolor, gouache, line drawing, urban sketching, brush lettering, and calligraphy…need I go on? The thing is, I will because there is still so much to be explored.

The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.

I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.

I’ve founded companies, shut them down (then rebuilt my life), and coached hundreds of executives and founders through their own turning points. Those experiences taught me that resilience isn’t about bouncing back after hard things happen to you. It’s about being open to what can happen through you, including growth, clarity, curiosity, and conviction. That’s why I wrote Rethinking Resilience and why I return to these books often. Each one has helped me see strength, adaptability, and curiosity as intentional and sustainable traits—not something we summon only after crisis. I’m passionate about helping leaders move from reaction to intention and turn pressure into power, and I think this list captures that shift perfectly.

I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.

It started with Goosebumps. Then came Buffy the Vampire Slayer and Stephen King. King led me to Kubrick, DePalma, Reiner, and Cronenberg, where my passion for film and screenwriting was sparked. This passion eventually led me to write my book. On that path, these 5 books helped me understand storytelling better: how it helps us understand the machinations of the world; makes sure our messages reach our audience; how language can tell its own story; how to find the spirit within the structure; and how storytelling can change your life. My world is richer thanks to these books. My ideas of what is possible are broader. Hopefully, they’ll do the same for you.