This book really gets under the skin of measurement and busts myths about what kind of sample size you need to get useful insights (you need far fewer data points than you think!) Having read many books on statistics, this one certainly had the strongest practical link to everyday work.
It also does an amazing job of explaining the damage done by thinking "this can't be measured", after which I was left feeling this needed to be essential management reading.
The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book. The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits. * Companion to the revision of the bestselling How to Measure Anything * Provides chapter-by-chapter exercises * Written by…
I’m Pete, on a mission to help brands find the most authentic parts of their story so they can share it with the world! After a successful career working in global branding, brand expansion, and marketing for companies like Newell and Coca-Cola–where I was fortunate to work on the Olympics and FIFA World Cup–I realized that my passion was helping brands reach their full potential, growing and thriving in the marketplace, and in the minds of consumers. I consider it a privilege to help brands move the dial, which is done solely through an authentic and accurate telling of their story.
I work in brand strategy, brand expansion, and licensing. As such, I am always on the lookout for great books that discuss how these concepts are interconnected, as they are so rare. Anne H. Chasser and Jennifer C. Wolfe's book is one of those books.
I loved that the book illustrates how integrating intellectual property into brand development can help make brands better and more desirable. I love the real-world examples and how to take what companies are doing to protect the intellectual property and build a stronger connection to the end-user.
As someone deeply involved in brand licensing, I found this book to be a refreshing resource in a world of stodgy technical books on the subject. The world is surrounded by licensed products, and Brand Rewired helps to illustrate why that happens to be the case.
Discover how the world's leading companies have added value to their company by rewiring the brand creation process
Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.
Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more
Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can…
Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.
David and Alex have written the definitive reference book for product experiments. Forty-four ways for you to learn quickly and efficiently whether you’re building something of value. This book is beautifully illustrated and infinitely practical.
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean…
Traction is a highly practical guide for anyone steering a business. While I might take a different approach in certain areas, the book offers a robust blueprint for effective business management and leadership. The book breaks down what it takes to run a successful business into six core elements that make up his Entrepreneurial Operating System (EOS): Vision, People, Data, Issues, Process, and Traction. These components help you set a clear path, focus on the right people, and build solid routines for tackling issues and tracking progress.
Wickman’s style is refreshingly practical. Instead of lofty theories, he digs into simple, actionable steps like setting quarterly “Rocks” (priority goals) and following a structured “Meeting Pulse” schedule to keep everyone accountable and issues managed before they snowball. While some readers find it a bit traditional, especially for newer business models, EOS is widely praised as a “must-have” playbook for clarity and organization…
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System(R) is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
This book is all about brand building and it was integral to my advertising copywriting days.
Mark and Pearson use Jung’s 12 archetypes to classify brands, consumer markets, and consumers. We used their system to help our clients identify brand meaning and archetype and then used that as the basis for establishing relationships with customers.
Knowing the brand archetype helped me know what type of character’s story to tell. Brand and story archetypes become a shortcut to letting an audience and prospective customer know your brand story is about their story.
This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation' - From the Foreward by Alex Kroll former Creative Director, CEO and Chairman of Young & Rubicam. Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and…
I have worked in IT for over 25 years, creating and securing software. I am completely obsessed with ensuring that our software is more reliable, that its integrity can be trusted, and that it keeps our secrets safe. I am not only a computer scientist but an ethical hacker who works hard to create a dialogue between software developers and all of the people who work in our security industry. I am a teacher, a community leader, and a computer nerd who shares messages and lessons wherever she goes.
This book is set in the same universe as The Phoenix Project and The Unicorn Project, but it's at a new company named investments unlimited.
It's also a fictitious story, but with all brand new characters, and brand new problems! In this book they cover security much more deeply than any of the other previous books, talking about how compliance and audit can work together with the information security and DevOps teams.
They talk about common problems that I have faced in many organizations, and a lot of the stories feel so familiar I wonder if the authors have followed me around throughout my career.
Although of course they save the day in the end, there are many parts of the book where we're not quite sure if they're going to make it or not with various characters learning to see things in new ways, so that they can make…
In the vein of the bestselling The Phoenix Project and The Unicorn Project, Investments Unlimited radically rethinks how organizations can handle the audit, compliance, and security of their software systems-even in highly regulated industries. By introducing concepts, tools, and ideas to reimagine governance, Investments Unlimited catalyzes a more humane way to enable high-velocity software delivery that is inherently more secure.
Investments Unlimited, Inc. has accomplished what many other firms in their industry have failed to do: they have successfully navigated the transition from legacy ways of working to the digital frontier. With the help of DevOps practices, Investments Unlimited delivers…
I’ve always been interested in finding new ways for organizations to operate. When I was early in my career, I always had a habit of questioning the conventional wisdom of policies and procedures. I always want to know if the actions that we’re doing are delivering the results that we’re expecting. This led me on a journey to understand how teams function and to go beyond the easy answers.
It’s amazing how invisible work can destroy the productivity of a team.
This book teaches why it’s critical to make your work visible. It has a bend towards agile working environments, but it can honestly be used anywhere with a little bit of adaptation.
The author uses the idea of a “time thief” to help illustrate her point and to help you, the reader, conceptualize just what this lack of visible work is costing you.
Today's workers are drowning: nonstop requests for time, days filled to the brim with meetings, and endless nights spent heroically fixing the latest problems. This churn and burn is creating a workforce constantly on the edge of burnout.
In this updated edition, IT time management expert Dominica DeGrandis reveals the real crime of the century time theft, one of the most costly factors impacting enterprises in their day-to-day operations.
Through simple solutions that make work visible, DeGrandis helps people round up the five thieves of time and take back their lives with time-saving solutions. Chock-full of exercises, takeaways, real-world examples,…
Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
This book completely changed how I think about communicating with my audience. Donald’s framework for clarifying your message is simple yet incredibly powerful. It taught me how to position the customer as the hero of the story and clarified my role as their guide—a mindset shift that has made my writing and marketing (and my strategic advice) so much more effective.
I love this book's interactivity, especially the inclusion of a StoryBrand template, which I completed as I read through it the second time.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
The book details the approach that has helped make Amazon one of the biggest companies in the world and how they created diverse products successfully.
Thinking backwards is a way to look at problems a different way
'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor
Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.
Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.
I am a physician with over 30 years as a healthcare executive recruiter and consultant. I have been responsible for launching the careers of future leaders—many are women who have defied the odds to become senior executives In every area of healthcare. Lessons Learned: Stories from Women Physician Leadersis actually the third iteration of a project that has followed the careers of women physician leaders over almost 3 decades. In the version, 33 women share the lessons they have learned along the way.
I have known Dr. Patricia Gabow for over 30 years and have had the opportunity to watch her personal leadership journey from practicing physician to CEO of Denver Hospital. I really like that in this book Patricia has interviewed healthcare leaders who share the various obstacles and challenges they have faced as they defied the odds (today less than 20% of women physicians become senior leaders in any area within the healthcare system). I think personal stories are always more compelling than data.
TIME'S NOW for Women Healthcare Leaders: A Guide for the Journey
Women comprise over 80 percent of healthcare frontline employees, but they often hit the proverbial glass ceiling. Only 30 percent of healthcare C-suite Executives and less than 15% of CEOs are women. Moreover, while 51 percent of medical students are women, only 16 percent of the Department Chairs and Deans are women. Clearly, women are facing barriers to achieving their potential, limiting their ability to add their unique talents and skills to the tables of leadership. The author provides extensive detail on these barriers and approaches to their solutions.…
