Here are 100 books that Working Backwards fans have personally recommended if you like
Working Backwards.
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I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.
The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…
The Victorian mansion, Evenmere, is the mechanism that runs the universe.
The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.
Appointed the Steward of Evenmere, Carter Anderson must learn the…
I’ve seen the benefit of investing in awareness about how you can improve in leadership. I am a military veteran with two decades of experience in leading teams in high-stress environments. I’ve seen military leadership at its strongest and at its weakest. I’ve since led multi-million dollar projects and seen the value of investing in leadership and developing a culture of high-performance. For over 100 weeks, I researched and wrote a series of blog articles titled Leadership Sparks. The goal was to be able to create a spark with my words in someone else's mind. To pass the small ignition point of leadership growth to them.
Everyone loves Netflix. But I love their story more. If the conditions are right, your business could look very different. The Netflix way showed me the importance of the statement ‘hire good people and get out of their way'. Whilst that comment is simple, building a company that allows that is more complicated.
This book challenged the way I viewed organizational structure and innate bureaucracies. Reed describes some simple philosophies that provide a contrast to the status quo. I love the challenge of this book to traditional success.
Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.
These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney.
Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin…
Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.
Google is a very large and sprawling company, where one team in one group can often work very different than another. But there are common principles and my favorite book (so far) is How Google Works by former CEO Eric Schmidt, and former head of product Jonathan Rosenberg.
Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic…
The Guardian of the Palace is the first novel in a modern fantasy series set in a New York City where magic is real—but hidden, suppressed, and dangerous when exposed.
When an ancient magic begins to leak into the world, a small group of unlikely allies is forced to act…
Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.
Apple is the most secretive commercial company I know. Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings. My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far). Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and insights.
Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era.
Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, responsible for experimenting with novel user interface concepts and writing software for products including the iPhone, the iPad, and the…
Entrepreneurs have a tough lot in life. We dream of creating value for others, yet we are often cursed to pay a huge price in our own lives.
My experience as an entrepreneur is no different – I struggled through three mediocre business startups, learning a little bit more with each one. Along the way, I have put my lessons learned into writing: textbooks, how-to guides and even cover stories for Entrepreneur magazine.
Combining my own experience and the best advice from other entrepreneurs, I have systematically improved my current company… and have finally broken free of the curse! Now I love to share my experience with other business owners like you!
Building a great company and a great team takes more than love and data. In Leaders Eat Last, I learned the science behind why we join teams, why we leave a team, and how to build a team where people want to stay.
It turns out that being a part of a team is in our DNA. Literally. We have survived as a species by working together, and our brains produce pleasure chemicals when we are standing shoulder to shoulder with a co-worker.
But that’s not what makes this book great. Simon Sinek references both large companies and the military to make his case. Among other thoughtful insights, Sinek argues that the dedication, drive, and sacrifice that make the Air Force such a formidable team can be similarly created within work teams and companies.
This is a must-read if you want to really understand why and how we work together…
Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.
When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.
In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business…
I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.
This book shifted my mindset completely. Before this book, I thought building products meant months of planning and getting everything perfect before launch. Eric Ries shattered that belief—he made me realize learning fast is more important than being perfect. The MVP approach changed how I launch products and businesses. I’ve seen companies burn millions trying to perfect something before launch, only to realize customers don’t want it.
This book is the antidote to that mistake. I still revisit it when I need a reminder that speed and learning always beat perfection.
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time…
Aury and Scott travel to the Finger Lakes in New York’s wine country to get to the bottom of the mysterious happenings at the Songscape Winery. Disturbed furniture and curious noises are one thing, but when a customer winds up dead, it’s time to dig into the details and see…
I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.
This book changed how I think about leadership and creativity. I’ve always believed that great products come from great teams, and this book reinforced that. Ed Catmull’s insights on building a culture where people feel safe enough to take risks and speak the truth made me rethink how I run teams.
The Braintrust—a space where candid feedback is not just encouraged but expected—stood out. I still come back to this book when shaping teams and cultures. It’s a must-read for leaders who want to build not just great products but great environments where creativity thrives.
Part autobiography, part history of Pixar, part business book, Creativity Inc is a stimulating, feel-good, insightful and highly inspirational collection of lessons in creativity and business from the president of Pixar and Disney Animation, Ed Catmull.
'Just might be the best business book ever written.' -- Forbes Magazine 'Great book. Wish I could give it more than 5 Stars' -- ***** Reader review 'Incredibly inspirational' -- ***** Reader review 'Honestly, one of the best books I've read in a long time' -- ***** Reader review 'Read it and read it again, then read it again and then again' -- *****…
I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.
This book gave me the most honest view of what it takes to build and run a company. Ben Horowitz lays out the brutal realities of leadership—the sleepless nights, the impossible choices, and the sheer weight of responsibility. I remember reading it and thinking, Finally, someone who gets it. It made me feel less alone in the hardest moments of my career.
His stories reinforced my belief that success isn’t about having all the answers—it’s about making the best decision you can, even when everything is on fire. If you’re building anything, this book is essential.
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with…
I’ve been a journalist and writer my entire adult life. I’m a mid-30s mother of two who accidentally had my mind blown by ChatGPT a year ago. I felt this burning need to try and express what I was feeling and learning as I discovered this new thing. As I used it more and thought and thought about it, I started questioning my own humanity. I felt alone and alienated, consumed by my thoughts.
Writing Human Again didn’t feel like a choice. My hope is that other people will find some comfort, a renewed appreciation for critical thinking, and perhaps a dash of inspiration and self-improvement along the way.
Investigative journalism has always been the dream. When I was 17, I thought I would change the world, cracking mysteries open one interview at a time like in the movies. Life didn’t quite work out that way, but narrative investigation is still a revered and epitomized medium.
Stolen Focus embodies this investigative approach. It explores how constantly switching between technologies erodes creativity and offers a call to action to reclaim attention. Technology being so present in our daily lives is still relatively new. I was born in 1990 and grew up with a toe in both worlds, but television and computers of some form have been a part of my life since I can remember.
The book speaks directly to my own concerns, which I eventually went on to write about, including “tab overload” and lost concentration. It blends human stories with scientific research, making it accessible to readers who…
THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER
A SPECTATOR AND FINANCIAL TIMES BEST BOOK OF 2022
'If you read just one book about how the modern world is driving us crazy, read this one' TELEGRAPH
'This book is exactly what the world needs right now' OPRAH WINFREY
'A beautifully researched and argued exploration of the breakdown of humankind's ability to pay attention' STEPHEN FRY
'A really important book . . . Everyone should read it' PHILIPPA PERRY
Why have we lost our ability to focus? What are the causes? And, most importantly, how do we get it back?
For…
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
I taught for 45 years at Ithaca College broken by two years as Fulbright Professor in West Africa at the University of Liberia. During my years in academia, I developed several new courses including a popular “Math in Africa” class and the first U.S. course for college credit in chess theory. I’ve always had a passion for and continue to have strong interests in (1) national educational and social issues concerning equal access to math education for all and (2) teaching others about the power of mathematics and statistics to help one more deeply understand social issues.
Statistics is shown to be anything but dry in this book, as using wit, intuition, and clarity, the author shows how statistical concepts relate to everyday life.
He is able to separate important ideas from overly technical details, hence the title, Naked Statistics. I took many of his approaches to heart in my teaching. Wheelan gives many examples of how using readily available data yields deep inferences about the world we live in.
Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you'll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.…
