Book description
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing…
Why read it?
1 author picked Testing Business Ideas as one of their favorite books. Why do they recommend it?
David and Alex have written the definitive reference book for product experiments. Forty-four ways for you to learn quickly and efficiently whether you’re building something of value. This book is beautifully illustrated and infinitely practical.
From Jeff's list on product management from an experienced product manager.
If you love Testing Business Ideas...
Reclaim Your Workday
Reclaim your time and energy! Uncover actionable, sustainable strategies to boost productivity, prevent burnout, and achieve your goals—whether you're an individual contributor, team member, or leader. Today’s “always on” environment creates disengaged employees, stressed managers, and turnover-prone executives. But these challenges can become growth opportunities.
Inside, you’ll find techniques to…
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