Why read It's NOT JUST about the Money?

Book cover of It's NOT JUST about the Money

Book description

Are you searching for the next big idea in fundraising to help your organization soar? It’s actually right under your nose in your database. Major Donors. Right here, right now, you have the donors who have the capacity to give five, six, and yes, seven figure gifts. This book tells…

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Why read it?

1 author picked It's NOT JUST about the Money as one of their favorite books. Why do they recommend it?

Marc A. Pitman

Author

I have read this book more than six times, and it is one of the few pieces of fundraising literature I keep coming back to.

Managing major gift fundraisers is messy, but this book offers an amazingly clear, practical framework that actually works. It moves past the generic advice and focuses entirely on the structure you need to build real, lasting donor relationships.

From Marc's list on nonprofit fundraising.