Here are 100 books that Neurogiving fans have personally recommended if you like
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Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.
I love this book because it is gloriously messy—which is exactly what our fundraising communication needs to look like.
Too many nonprofits hide behind sterile, corporate language that completely kills their appeals. Jeff Brooks teaches you how to write with raw emotion and urgency. If you write fundraising letters and want people to actually read them, this is mandatory reading.
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.
Thanking donors is one of the most important parts about fundraising—and the one that nonprofits epicly fail at.
Lisa Sargent is a masterful donor stewardship expert who leads readers into the joys of expressing gratitude. Despite what you may think, Thankology will actually help you and your donors enjoy your relationship. And a nice side effect is you will find yourself raising more money too.
Get the nonprofit book by Lisa Sargent that shows you how to transform your fundraising results and lift your donor retention to new highs through the often-overlooked power of proper thanking.
Complete with gratitude brain science, field-tested samples, and page after page of show-stopping results across donation thank-you letters, donor newsletters, annual reports, welcome packs, and more – plus a 6-step framework to ensure your donor thank you success every time – put your nonprofit first in line to buy this book.
Praise for Thankology: “Chapter by chapter, [Lisa Sargent] defines and describes the key milestones that will be fundraising's…
Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.
I have read this book more than six times, and it is one of the few pieces of fundraising literature I keep coming back to.
Managing major gift fundraisers is messy, but this book offers an amazingly clear, practical framework that actually works. It moves past the generic advice and focuses entirely on the structure you need to build real, lasting donor relationships.
Are you searching for the next big idea in fundraising to help your organization soar? It’s actually right under your nose in your database. Major Donors. Right here, right now, you have the donors who have the capacity to give five, six, and yes, seven figure gifts. This book tells you how to find them, and what to do once you have them. Richard Perry and Jeff Schreifels tell you everything you need to do to take your organization to a new level of performance in major gifts. This book is packed with easy to implement ideas and strategies to…
This memoir chronicles the lives of three generations of women with a passion for reading, writing, and travel. The story begins in 1992 in an unfinished attic in Brooklyn as the author reads a notebook written by her grandmother nearly 100 years earlier. This sets her on a 30-year search…
Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.
Most nonprofit newsletters are a complete waste of money because they are written for the wrong audience. They focus on the organization instead of the donor.
Tom Ahern completely flipped my perspective on this. He shows you exactly how to transform a standard newsletter into a powerful, active revenue stream that donors actually look forward to reading.
I’m an economics professor, but I also have a column in Australia’s leading financial newspaper so I really appreciate authors who can tackle complex topics in an accessible manner. I’m also both extremely interested in and do academic research on topics to do with technologies like two-sided platforms, cryptocurrencies, blockchain, and artificial intelligence. All these books made me think harder about the big issues in these areas, and how to combine rigorous research with what is actually happening—often at breakneck speed—in the real-world digital economy.
This book helped me understand why advances in artificial intelligence are going to have a big impact on productivity and economic growth. I loved the analogies to old technologies like electrification of factories, and newer examples like how Team New Zealand used simulations to change racing tactics and boat design.
The book has an important, big idea at its heart. That idea is that AI helps organizations make better predications, and those better predictions allow organizations to be fundamentally redesigned to take advantage of this. This is where the AI productivity revolution comes from.
"What does AI mean for your business? Read this book to find out." -- Hal Varian, Chief Economist, Google Artificial intelligence does the seemingly impossible, magically bringing machines to life--driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future.
But in Prediction Machines, three eminent economists recast the rise of AI…
I’m a storyteller writing on business and technology. I specialize in clear views of complex systems. When Juliette showed me her research on tech companies and AI responsibility, I saw the power of a book – the book that ultimately became The AI Dilemma. The core dilemma is that in the right hands the technology is needed, and in the wrong hands it’s dangerous. When Juliette asked me to coauthor it, I jumped at the chance. As we worked, I realized that the topic brought into focus all the research and thinking I’d ever done about human, organizational, and machine behavior.
This is the book I suggest to people who worry that AI will take their jobs or control the world.
These U of Toronto economists make a case for AI as a disruptor of systems and power structures – not on their own, but because of the decision makers who control them. Those companies won’t necessarily be Alphabet, Amazon, or Meta. Their competitive advantage – access to data – will now be available cheaply.
It’s judgment that’s at a premium now. After reading this, I feel pretty trusting of AI. I’m just not so sure about people.
Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines can help you prepare.
Artificial intelligence (AI) has impacted many industries around the world-banking and finance, pharmaceuticals, automotive, medical technology, manufacturing, and retail. But it has only just begun its odyssey toward cheaper, better, and faster predictions that drive strategic business decisions. When prediction is taken to the max, industries transform, and with such transformation comes disruption.
What is at the root of this? In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet…
At five years old, Kasiel was found with the pointed ends of his ears cut off. Despite that brutal start, he’s lived twelve peaceful years with the man who took him in. Keeping his hair long over his mutilated ears helps him hide the fact that he is Vanrian, a…
Researching DevilsGame, about an Internet meltdown caused by an unknown evil, I exposed myself to some harrowing truths. I learned how astonishingly frail our internet ecosystem is and how imperiled it is by bad actors who have burrowed deeply and often invisibly into its infrastructure. So, beyond writing a fictional thriller, I was moved to ring a warning bell! And I hope by formatting DevilsGame as “hyperlinked fiction,” mixing real news sites with fictional sites created for the novel, readers will experience the story in a way that parallels and parodies the way we experience real, live crises these days: navigating from fact to fiction, often without observing the boundaries.
The most philosophical of my recommendations, I found this book wonderfully heartening because it places the responsibility for understanding and responding to the negative impacts of our internet-driven era firmly in our own hands.
Ward made me realize that I am (along with the multitudes!) a victim of “the Loop, “ which is when our unconscious tendencies feed into the business and cultural forces working hard and happily “to convince us we’re making independent choices when we’re doing the opposite.”
I was grateful for Ward's suggestions for becoming self-aware and freeing ourselves—and our futures—from the “shrinking choices” imposed by the Loop.
"The best book I have ever read about AI." -Roger McNamee, New York Times bestselling author of Zucked Artificial intelligence is going to change the world as we know it. But the real danger isn't some robot that's going to enslave us: It's our own brain. Our brains are constantly making decisions using shortcuts, biases, and hidden processes-and we're using those same techniques to create technology that makes choices for us. In The Loop, award-winning science journalist Jacob Ward reveals how we are poised to build all of our worst instincts into our AIs, creating a narrow loop where each…
I’ve spent over three decades as a therapist and professor, with ethics at the heart of everything I do. Many clients come to therapy feeling at odds with their moral compass, and I’m passionate about helping them navigate those gray areas with compassion and clarity. As a professor, I live what I teach—engaging in real-world ethical decision-making, mentoring new professionals, and writing books that bring complex concepts to life. I love books that challenge us to think deeply, sit with ambiguity, and reconnect with our moral center. This list reflects that journey—these are the books that stay with you long after the last page.
I loved this book because it doesn’t pretend that ethical decision-making is clean or easy—it acknowledges the mess and dives right in. I’ve always found myself frustrated by how people talk about ethics like it’s obvious or binary: “I would always do this” or “I’d never do that.” But real life isn’t like that, and this book knows it.
Reading it felt strangely comforting, like someone finally said out loud that these choices are hard—and that it’s okay to struggle with them. It reads like self-help in the best way. I didn’t just come away feeling smarter; I came away knowing myself better. It helped me clarify my values and gave me language for the quiet tug-of-war that happens inside when I’m facing a tough call.
The essential guide for ethical decision-making in the 21st century, The Power of Ethics depicts “ethical decision-making not in a nebulous philosophical space, but at the point where the rubber meets the road” (Michael Schur, producer and creator of The Good Place).
It's not your imagination: we're living in a time of moral decline. Publicly, we're bombarded with reports of government leaders acting against the welfare of their constituents; companies prioritizing profits over health, safety, and our best interests; and technology posing risks to society with few or no repercussions for those responsible. Personally, we may be conflicted about how…
Also known as “Margaret Mead among the Starfleet,” I’m a Princeton professor who has been embedded with NASA missions for two decades as a social scientist. I’ve observed missions to Mars, Jupiter, Saturn, Pluto, and beyond; consulted with NASA as a sociological expert; and written two books, with a third on the way. Growing up, I always loved science and technology, but not just for the ideas: for the people behind the findings, the passion they bring to their work, and the ways in which culture and politics play a role in how science gets done. Writing about this, I hope to humanize science and make it accessible for everyday readers.
What happens when a sociologist who studies white-collar crime and deviant behavior in corporations turns to one of the biggest technological catastrophes of the twentieth century?
Hauntingly, Vaughan finds that there were no evil masterminds, greedy administrators, or risk-taking rebels behind the Challenger launch after all—just a group of highly talented engineers doing their jobs.
I enjoyed her thick description of the routine checks, risk analyses, and exacting reviews that go into engineering a space shuttle, but they’re also deeply unsettling: because she shows us that the certainty that comes from our everyday activities can lead us all astray.
A masterpiece of historical sociology, rigorously documented down to the last detail, this classic changed how I think about the role organizations can easily play in producing disasters.
When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventional interpretations to prove that what occurred at NASA was not skullduggery or misconduct but a disastrous mistake. Why did NASA managers, who not only had all the information prior to the launch but also were warned against it, decide to proceed? In retelling how the decision unfolded…
Ferry to Cooperation Island
by
Carol Newman Cronin,
James Malloy is a ferry captain--or used to be, until he was unceremoniously fired and replaced by a "girl" named Courtney Farris. Now, instead of piloting Brenton Island’s daily lifeline to the glitzy docks of Newport, Rhode Island, James spends his days beached, bitter, and bored.
Gaming led to my career as a history professor. When I was about ten, I discovered some of the first commercial board games, Gettysburgor Diplomacy. Hooked, I delved into the history behind such games and discovered a passion for delving deeper. After I began teaching, I thought I could share that passion with my students through historical simulations. My “sim” courses became among the most popular in the university.
Neustadt and May wrote this book based on their seminars with government officials. Those seminars, and this book, taught two points. First, policy-makers rarely studied the background and context of the issues they were facing but instead were consumed with the need for swift decisions on immediate action. Second, those policy-makers nevertheless used history in making their decisions, nearly always using it simplistically and often incorrectly. The book is composed of a myriad of case studies. In each, the authors show how a better understanding of history might have led to better decisions.
"A convincing case that careful analysis of the history, issues, individuals, and institutions can lead to better decisions-in business as well as in government" (BusinessWeek).
Two noted professors offer easily remembered rules for using history effectively in day-to-day management of governmental and corporate affairs to avoid costly blunders. "An illuminating guide to the use and abuse of history in affairs of state" (Arthur Schlesinger).