Book description
A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making
In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to…
Why read it?
1 author picked Neurogiving as one of their favorite books. Why do they recommend it?
We often build fundraising systems that inadvertently put friction into the process, making it harder for people to give. I appreciate how Cherian Koshy breaks down the actual science of how our brains process generosity.
This book helped me understand how to communicate more clearly so that donors truly hear the appeal, bridging the gap between behavioral psychology and real-world fundraising.
From Marc's list on nonprofit fundraising.
If you love Neurogiving...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
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