Why read Neurogiving?

Book cover of Neurogiving

Book description

A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making

In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to…

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Why read it?

1 author picked Neurogiving as one of their favorite books. Why do they recommend it?

Marc A. Pitman

Author

We often build fundraising systems that inadvertently put friction into the process, making it harder for people to give. I appreciate how Cherian Koshy breaks down the actual science of how our brains process generosity.

This book helped me understand how to communicate more clearly so that donors truly hear the appeal, bridging the gap between behavioral psychology and real-world fundraising.

From Marc's list on nonprofit fundraising.