Here are 100 books that Diffusion of Innovations fans have personally recommended if you like
Diffusion of Innovations.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.
The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.
I love this book because it is the handbook of messaging that is purposeful.
It made me a better communicator by teaching me the importance of building a strong, consistent story about who you are and what you want.
Also, this book sharpened my own ability to create messages people remember, to be able to help others do the same. I love how clearly it lays out what makes a story unforgettable. It pushed me to be intentional about the words I choose and how I deliver them, something I use every single day in my work.
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
I read this book before a job interview with the author, and I kicked myself for not reading his works years earlier. Clay Christensen was a master of making the counter-intuitive simple and compelling and of showing why his theses really matter.
In this book, Clay laid out several of his most important theories—going well beyond the concept of Disruptive Innovation he’s most famous for. He illustrates the concepts with research and anecdotes, and his prose is always a joy to read. For anyone passionate about innovation, this book is simply a must. It’s a guidebook to success.
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business right now. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen and Raynor give advice…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
As a UK registered lawyer, I have spent most of the past 35 years writing about my work. But what has always excited me, from my childhood, is the science fiction worlds which state a truth which is yet to happen, The worlds of H.G Wells; Huxley; Aldous; Orwell; Bradbury; and Atwell. An individual's struggle against overwhelming odds. Not always somewhere where you would want to go. But from which you will always take something away.
I used this book to relieve the boredom of a long daily commute.
Instead of looking out of a train window at the same old scenery I'd passed a thousand times before, I was now taken to a dystopian society in which everything which I had taken for granted about family life was turned upside down. Where humans are manufactured to a specification instead of being born. A new pseudo religion where everyone makes the sign of the ‘T’, to signify their devotion to the original Ford Model T, which was the first vehicle to be manufactured on an assembly line.
**One of the BBC's 100 Novels That Shaped Our World**
EVERYONE BELONGS TO EVERYONE ELSE. Read the dystopian classic that inspired the hit Sky TV series.
'A masterpiece of speculation... As vibrant, fresh, and somehow shocking as it was when I first read it' Margaret Atwood, bestselling author of The Handmaid's Tale.
Welcome to New London. Everybody is happy here. Our perfect society achieved peace and stability through the prohibition of monogamy, privacy, money, family and history itself. Now everyone belongs.
You can be happy too. All you need to do is take your Soma pills.
I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.
Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.
This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Jonah Berger is a Wharton School professor and internationally bestselling author ofMagic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets likeThe New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Many of the books by Seth Godin are amazing, but this is a personal favorite.
Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Jonah Berger is a Wharton School professor and internationally bestselling author ofMagic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets likeThe New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
This book isn’t as well known as the others but is just as deserving of attention.
It is an underground classic in sociology that studies why things catch on using a study of baby names. If you've ever wondered why some names become popular or what drives all sorts of things to become popular, this book helps us understand why.
What accounts for our tastes? Why and how do they change over time? In this innovative book Stanley Lieberson analyzes children's first names to develop an original theory of fashion. Children's names provide an opportunity to view the pure mechanisms of fashion, unaffected by commercial interests that influence many fashions and tastes, says Lieberson. He disputes the commonly held notion that tastes in names (and other fashions) simply reflect societal shifts. There exist also "internal taste mechanisms" that drive changes in fashion even in the absence of social change, Lieberson contends. He explores the intricate and subtle ways in which…
I study and share winning marketing practices. My passion is making organizations better by utilizing precision segmentation strategies and creating superior customer value. Like most successful entrepreneurs, I wear many hats and juggle many ventures. I am a marketing professor, market researcher, business scholar, book author, case writer, blogmaster, speaker, and strategic consultant. Most of my work focuses on entrepreneurial businesses, information-based organizations, service firms, and technology and Now Economy companies. I am always searching for and thinking about the latest/greatest keys to business success. I work with future leaders to build, manage, and improve marketing operations in the great enterprises of today and tomorrow.
Have a great idea for a new venture? Perhaps you thought it was all about finding that “a-ha” moment. Not exactly–there’s so much more to turning a great idea into a profitable business opportunity.
Johnson presents a new way of looking at innovation as a multi-discipline, multi-faceted process. Creativity, collaboration, communication, competition, diffusion theory, disruption, environment, historical perspective, organizational culture, passion, networks, real-world value, risk, technology, and time–these components make innovation happen.
A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of…
As an octogenarian with one foot rooted in each superpower in today’s world, I have witnessed the traumas and breakthroughs of humanity since World War II. Believing that true international education happens through immersion within “other” peoples’ territory, I dedicated my career to this endeavor in both directions. In the last decade, I have redirected my publications from academics to the general public and readers young at heart.
Geopolitical forces and technological revolutions have brought humanity to a utopian-dystopian precipice, where we face dire perils and opportunities. My five recommended books explain how we got here and offer wisdom on how to survive and flourish going forward.
When this book was published at the dawn of the 21st century, it opened eyes to the reality that the America-dominated world order was about to take a seismic shift. It also knocked Americans off their complacent pedestals.
Soviet Union had disintegrated a decade earlier, and China was only beginning to emerge from its Third World status. America dominated in virtually every sector of the international arena. While many Americans continue to turn a blind eye to the message in this book, I found it to be totally convincing.
Now 20 years later, I would call it prophetic. In the current geopolitical climate, we need an update from Friedman, and he has obliged in the form of columns in the New York Times.
"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times reviewing The World Is Flat in 2005. In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I’ve spent many years as a management consultant to a range of big, global corporations, smaller companies, and not-for-profits. I also headed up succession planning and management development at two major companies. I decided to go into this field based on a strong conviction, a conviction that continues today: that leadership counts. Strong leaders benefit people in their organizations and, ultimately, society itself. Having worked with many senior leaders and led organizations myself, I know the range of pressures executives face and how easy it is to fail. Companies need a supply of capable, well-equipped senior leaders, and those who aspire to top-level positions need guideposts about achieving their career aspirations.
One of the success factors I highlight in my book is leading innovation and change.
Simply maintaining or marginally improving the status quo isn’t enough in most organizations. Many aspiring executives find the requirement to lead innovation intimidating, since by definition it means finding solutions that are different from what they are most familiar with.
Murray illustrates that the vast majority of innovations are not “bolts out of the blue.” Rather, they are often the result of taking a new idea out of one context (for example, a different field or industry) and then building on it.
The implication for me is that the successful executive needs to adopt an external perspective, i.e., looking outside his or her own organization, and find ways to identify new ideas—even if the practical application is not immediately apparent.
Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else.
In Borrowing Brilliance, David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas, and then sets out to show how you can solve current problems and create new opportunities by learning where to look for ideas and answers. In the process, he takes you through…
