I study and share winning marketing practices. My passion is making organizations better by utilizing precision segmentation strategies and creating superior customer value. Like most successful entrepreneurs, I wear many hats and juggle many ventures. I am a marketing professor, market researcher, business scholar, book author, case writer, blogmaster, speaker, and strategic consultant. Most of my work focuses on entrepreneurial businesses, information-based organizations, service firms, and technology and Now Economy companies. I am always searching for and thinking about the latest/greatest keys to business success. I work with future leaders to build, manage, and improve marketing operations in the great enterprises of today and tomorrow.
This book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based…
Baseball has been called America’s game. Yet, many fans find the season way too long and games way too boring. Jesse Cole, the Walt Disney of baseball, purchased a minor league team and totally reimagined the sport by changing accepted business practices and creating a super fan-friendly, game-day experience.
Many great lessons here on how to build an enterprise through creativity, differentiation, entrepreneurship, perseverance, and strategy.
The Savannah Bananas have peeled back the game of baseball and made it fun again.
This is their story.
For his entire childhood, Jesse Cole dreamed of pitching in the Majors. Now, he has a life in baseball that he could have only imagined: he met the love of his life in the industry; they shaped Savannah, Georgia's professional team into the league champion Savannah Bananas; and now the Bananas have restyled baseball itself into something all their own: Banana Ball.
Fast, fun, and outrageously entertaining, Banana Ball brings fans right into the game. The Bananas throw out a first…
While most of us are happy getting the little things done in life (whether at work or home), we can all benefit from learning about the best practices employed in the successful design and management of one-of-a-kind, global megaprojects. Interesting applications were provided from construction, manufacturing, and real estate as well as winning products and services such as Amazon Prime and Apple’s iPod.
This book provides keen insights to help you succeed in your small venture/project by understanding how to turn a vision into reality, manage costs, ensure top quality, overcome obstacles, and stick to deadlines.
The secrets to successfully planning and delivering ambitious, complex projects on any scale--from home renovation to space exploration--by the world's leading expert on megaprojects.
Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York's skyline in twenty-one months, or how Apple's iPod went from a project with a single employee to a product launch in eleven months.
These are wonderful stories. But most of the time big visions turn into nightmares. Remember Boston's "Big Dig"? Almost every sizeable city…
Social Security for Future Generations
by
John A. Turner,
This book provides new options for reform of the Social Security (OASI) program. Some options are inspired by the U.S. pension system, while others are inspired by the literature on financial literacy or the social security systems in other countries.
An example of our proposals inspired by the U.S. pension…
Have a great idea for a new venture? Perhaps you thought it was all about finding that “a-ha” moment. Not exactly–there’s so much more to turning a great idea into a profitable business opportunity.
Johnson presents a new way of looking at innovation as a multi-discipline, multi-faceted process. Creativity, collaboration, communication, competition, diffusion theory, disruption, environment, historical perspective, organizational culture, passion, networks, real-world value, risk, technology, and time–these components make innovation happen.
A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life
The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of…
The author has a doctorate in psychology but chose a most unusual route to success and fortune. Rather than pursuing a traditional career in academia or medical practice, Dr. Konnikova became a superstar in the exciting and glamorous world of high-stakes poker.
This is a fascinating and intriguing story of how a card-playing novice learned the inside tricks and tactics from an incredible mentor. Read about how she used superior intellect, strategic decision-making, and an unwavering commitment to learn what it takes to climb to the top of the professional gambling arena.
A New York Times bestseller * A New York Times Notable Book
"The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself." -The Washington Post
It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him…
Social Security for Future Generations
by
John A. Turner,
This book provides new options for reform of the Social Security (OASI) program. Some options are inspired by the U.S. pension system, while others are inspired by the literature on financial literacy or the social security systems in other countries.
An example of our proposals inspired by the U.S. pension…
How did Airbnb, Apple, Netflix, and Uber disrupt markets, displace strong market leaders, rapidly scale, and become cultural icons? The voltage effect played a significant role in changing the world. According to List, “for an idea to have a widespread impact, it must achieve “high voltage”–the ability to be replicated at scale.”
Check out his great insights from the fields of business, education, healthcare, and public policy. Read this book to energize your marketing strategy, expand your customer base, grow market share, and scale to win.
'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________
Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale?
Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose…
This book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. By benchmarking the best companies in the world, Weinstein shows what it really means to create exceptional value for customers in the Now Economy.
Learn how to transform companies by competing via the 5-S framework–speed, service, selection, solutions, and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
