Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters

Book description

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

9 authors picked Good Strategy Bad Strategy as one of their favorite books. Why do they recommend it?

It's also an excellent read on business strategy, particularly valuable for understanding what strategy isn't.

As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.

The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to…

This book makes strategy practical for founders, and strategy is so often done badly and contributes to business failure.

The essence of it is to recognize and solve the “decisive challenge.” For example, Elon Musk identified and solved the decisive challenge facing SpaceX when he made Falcon 9 the world’s first orbital class reusable rocket.

Back down to earth, strategy has to face the business challenges honestly and provide a coherent approach to tackling them. This book genuinely helps us to do just that.

If you love Good Strategy Bad Strategy...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

I really appreciated Rumelt's practical approach to creating strategies. As he points out, too often, strategies can not be clear enough or get overly complex.

I liked how his book went beyond the surface level to focus on what matters–identifying the core challenges, crafting actionable responses, and leveraging strengths to create competitive advantage. This aligns with the advice I give to the leaders I coach and educate about the importance of strategic focus and thinking. That’s why we assign this book in the executive programs we teach.

Until I read this book, I thought I had a good grip on strategy.

I thought I understood the mechanics that make strategy work and I thought I was capable of delivering a strategy that delivered the outcomes that mattered. This book taught me that, although I was on the right track, there was much I was missing.

I learnt the power of good strategy to help me overcome some of the biggest challenges I have faced. That strategy serves a purpose that act as an anchor for the vision you wish to create.

Strategy is one of the most abused and confusing terms in the world of business.

This book explains clearly the essence of strategy and why it is so important for every organization to get it right.

It will be an eye-opener for the vast majority of people and organizations who typically do something completely different (hint: bad strategy) when they think they are designing a good strategy.  

If you love Richard Rumelt...

Book cover of Katie’s Gamble

Katie’s Gamble by Kara O'Neal,

Katie's Gamble is an unexpected, unique story about a young woman who's trying to support her younger siblings by keeping her family's confectionery shop open.

In order to do that, she has to take on her older brother, who's a notorious gambler in Louisiana. Additionally, she has to outsmart Rowdy…

I have known Richard Rumelt for decades and served for seven years with him on the faculty at UCLA. He is the deepest thinker about strategy I know. Dick took over 30 years to write his first book for practitioners rather than academics, but it was certainly worth the wait. He explains how a good strategy is a specific and coherent response to, and approach for, overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it has the greatest effect. A bad strategy uses vague values, buzzwords, slogans, and unlikely goals. A good strategy…

There are thousands of strategy books, from personal success strategies to business strategies to financial strategy. This is one of the best I’ve read so far. It’s insightful, colorful, to the point, and paints a very vivid picture of what it takes to develop a good strategy, a concept that is not too easy to define. Precisely what is strategy? This book demonstrates that it is the skilled approach and the ability to move resources and people to achieve an objective. While the book uses many business examples, I think the lessons can be deducted for any industry if you…

The insights help readers understand how to develop effective strategies. The author explains the difference between strategies, tactics, goals, and platitudes. This understanding makes all the difference in strategy development (and achievement)! It has allowed me to help many clients develop strategies that are meaningful, but can actually be implemented and produce results.

From Michael's list on The best books for success in business.

If you love Good Strategy Bad Strategy...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Want books like Good Strategy Bad Strategy?

Our community of 13,000+ authors has personally recommended 100 books like Good Strategy Bad Strategy.

Browse books like Good Strategy Bad Strategy

Book cover of Influence: The Psychology of Persuasion
Book cover of The Four Agreements: A Practical Guide to Personal Freedom
Book cover of The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

Share your top 3 reads of 2026!

And get a beautiful page showing off your 3 favorite reads.

165

readers submitted
so far, will you?

📚 If you like Good Strategy Bad Strategy, you might also like...

Book cover of The Tao of Poison

The Tao of Poison by Isham Cook,

A poisonous maiden, a Daoist sex cult, and a violent insurgency.

The polyandrous Yan family in China's rural Shaanxi Province takes in two carpenter brothers. When one brother is convicted of murder after killing their neighbor in a dispute, a constable threatens to expose the family's rumored polyandry and extorts…

Book cover of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

Big Ideas... For Small Businesses by John Lamerton,

Big Ideas… for Small Businesses is a straight-talking, no-nonsense guide to growing a small business without sacrificing your lifestyle. Written by a former civil servant turned entrepreneur, the book challenges hustle culture and instead champions the idea of an "ambitious lifestyle business" - one that provides freedom and financial stability,…

5 book lists we think you will like!