Will I love Where Good Ideas Come From?

Have a great idea for a new venture? Perhaps you thought it was all about finding that “a-ha” moment. Not exactly–there’s so much more to turning a great idea into a profitable business opportunity.

Johnson presents a new way of looking at innovation as a multi-discipline, multi-faceted process. Creativity, collaboration, communication, competition, diffusion theory, disruption, environment, historical perspective, organizational culture, passion, networks, real-world value, risk, technology, and time–these components make innovation happen.

Sometimes, the most powerful stories are ones that are compellingly proven by history. In this book, Johnson uses a broad range of historical examples—the flush toilet, the pencil, evolution, and so many more—to show a clear pattern of how revolutionary ideas get their start.

His key theses are straightforward, like how ideas often start as a slow hunch that gradually gathers momentum and seemingly suddenly becomes full-fledged. They’re well-proven by his examples. But even if you didn’t terribly care about the principles he puts forward, you’d just love the vivid, elegant writing. It’s a wonderful read.