Books like A Matter of Taste — picked by fans

I love this book because it is the handbook of messaging that is purposeful.

It made me a better communicator by teaching me the importance of building a strong, consistent story about who you are and what you want.

Also, this book sharpened my own ability to create messages people remember, to be able to help others do the same. I love how clearly it lays out what makes a story unforgettable. It pushed me to be intentional about the words I choose and how I deliver them, something I use every single day in my work. 

Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.

This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.

Many of the books by Seth Godin are amazing, but this is a personal favorite.

Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.

The world is full of great ideas that don’t catch on. Indoor plumbing, for example, took about 2,500 years to become popular. Others, like radio, catch fire seemingly overnight. Why? Rogers produced the seminal work on this topic, which has now gone through five editions of updates.

He sets out clear patterns of how innovations get taken up—or struggle to. He delves into many examples to prove his points, and he always makes the reader think. Before you focus on your wonderful idea, think about what will make the idea be accepted quickly by the marketplace. As Rogers shows, that will save you vast amounts of work down the road.

I love how this book takes a protagonist steeped in noir tropes and drops him into a shattered world that doesn’t seem to understand him. He’s a trench coat and a fedora in a ruined sci-fi world of technology and crime. This isn’t the deepest read on the list, but it’s a ton of fun and does some interesting things to subvert the sci-fi noir tropes.

This is the book I wish I could have given my younger self when I first noticed that the ecological world around me was deteriorating. Species were going extinct as the world heated up. In my education as a scientist, I learned that the physical causes of the environmental crisis are simple (burning fossil fuels, converting land to pasture, and so on), but no one seemed to have the power to do anything to fix it.

In this book, Mau brilliantly shows why we feel so unable to change the world. Everyone, including CEOs, are constrained by capitalism. People might personally care about the environment, but if the money doesn’t work out, they are forced to act otherwise. This isn’t an exclusively environmental book, but it offers a powerful perspective on the forces behind the crisis.

Viviana Zelizer’s book told me the fascinating story of the cultural transition from a time when children provide to parents mostly financial well-being to a time when children provide only life well-being.

In the 18th century, in America, parents welcomed the arrival of their children mostly as workers when children were young and as security when parents were old. By the mid-19th century, however, parents of the urban elite welcomed their children mostly for their life well-being benefits in love, smiles, and successes that make parents proud.

Children, in Zelizer’s language, became ‘sacralized,’ economically worthless but emotionally priceless. By the early 20th century, working-class and poor parents joined elite parents in sacralizing their children. 

Professor Mann is the best macrohistorical social theorist I know.

The book is a clearly written analysis of the development of social formations from primitive societies, to the more developed societies in many parts of the world. As it combines a sophisticated conceptual homework with extensive empirical research the book will help the reader to grasp from where we are coming and where we are going.

I personally recommend the book. It is extremely valuable.

Szuchman and Anderson use the framework of economics principles to look at marital relationships. Though the book was written as more of a self-help marriage guide, it’s an excellent introductory primer to many economic theories. 

Every chapter introduces and defines an economic theory–including moral hazard, comparative advantage, loss aversion, supply and demand, and incentives. Then the authors profile a married couple in crisis and describe how the economic theory fits the marital problem.

It’s a fascinating way of narrowing the larger issues of how to allocate scarce resources into the domestic sphere. I found applying economic theories to married couple fights helped me better understand economics as a whole, and the ways I make decisions in every part of my life.

Additionally, this book can be laugh-out-loud funny.

There has been more “grassroots” advocacy in the last 25 years than during any 25-year period in U.S. history. The Black Lives Matter, pro-Trump, anti-Trump, New Christian Right, and Tea Party movements are some of the biggest mass movements in our history.

When most people hear the word “grassroots,” they think of ordinary citizens mobilizing, marching, or protesting on important issues. But in this book, sociologist Edward Walker shows us that behind many instances of seemingly “grassroots” advocacy are legions of political consultants who sell their ability to mobilize ordinary citizens to their wealthy clients, including giant corporations and business-oriented interest groups.

This book is epiphanic. Most of us realize on some level that political consulting is a big business. But most of us—and I mean regular people and people like me who study politics for a living—assume that political consultants advise political parties and candidates for office on the… show more.