Here are 100 books that A Matter of Taste fans have personally recommended if you like A Matter of Taste. Book DNA is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Made to Stick: Why Some Ideas Survive and Others Die

Emily Lampkin Author Of Duct Tape and White Lies

From my list on transforming how women lead.

Why am I passionate about this?

I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.

Emily's book list on transforming how women lead

Emily Lampkin Why Emily loves this book

I love this book because it is the handbook of messaging that is purposeful.

It made me a better communicator by teaching me the importance of building a strong, consistent story about who you are and what you want.

Also, this book sharpened my own ability to create messages people remember, to be able to help others do the same. I love how clearly it lays out what makes a story unforgettable. It pushed me to be intentional about the words I choose and how I deliver them, something I use every single day in my work. 

By Chip Heath , Dan Heath ,

Why should I read it?

11 authors picked Made to Stick as one of their favorite books, and they share why you should read it.

What is this book about?

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people…


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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of The Tipping Point: How Little Things Can Make a Big Difference

Denise Brinkmeyer Author Of Project Orienteering: A Field Guide For Project Leadership

From my list on servant leaders who get things done.

Why am I passionate about this?

I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.  

Denise's book list on servant leaders who get things done

Denise Brinkmeyer Why Denise loves this book

Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.

This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.

By Malcolm Gladwell ,

Why should I read it?

7 authors picked The Tipping Point as one of their favorite books, and they share why you should read it.

What is this book about?

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.


Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

Jonah Berger Author Of Contagious: Why Things Catch On

From my list on make anything catch on.

Why am I passionate about this?

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Jonah's book list on make anything catch on

Jonah Berger Why Jonah loves this book

Many of the books by Seth Godin are amazing, but this is a personal favorite.

Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.

By Seth Godin ,

Why should I read it?

2 authors picked Unleashing the Ideavirus as one of their favorite books, and they share why you should read it.

What is this book about?

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.


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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of Diffusion of Innovations

Stephen Wunker Author Of The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization

From my list on passionate innovators.

Why am I passionate about this?

I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.

Stephen's book list on passionate innovators

Stephen Wunker Why Stephen loves this book

The world is full of great ideas that don’t catch on. Indoor plumbing, for example, took about 2,500 years to become popular. Others, like radio, catch fire seemingly overnight. Why? Rogers produced the seminal work on this topic, which has now gone through five editions of updates.

He sets out clear patterns of how innovations get taken up—or struggle to. He delves into many examples to prove his points, and he always makes the reader think. Before you focus on your wonderful idea, think about what will make the idea be accepted quickly by the marketplace. As Rogers shows, that will save you vast amounts of work down the road.

By Everett M. Rogers ,

Why should I read it?

2 authors picked Diffusion of Innovations as one of their favorite books, and they share why you should read it.

What is this book about?

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle…


Book cover of Rim City Blues

Anthony W. Eichenlaub Author Of The Man Who Walked in the Dark

From my list on morally complex sci-fi noir books.

Why am I passionate about this?

I love morally complex sci-fi noir books because they tend to ask the hard questions that I find interesting. What is the point of seeking justice in an unjust world? How can we judge others when we ourselves are corrupt? Often, we think of noir as being dark—and it is—but it’s the pinpricks of light that make the shadows fascinating to me. I try to blend this complexity into my own writing, whether it’s in a tense relationship with religion, rampant corruption, or a struggle to do the right thing when there just aren’t any options left.

Anthony's book list on morally complex sci-fi noir books

Anthony W. Eichenlaub Why Anthony loves this book

I love how this book takes a protagonist steeped in noir tropes and drops him into a shattered world that doesn’t seem to understand him. He’s a trench coat and a fedora in a ruined sci-fi world of technology and crime. This isn’t the deepest read on the list, but it’s a ton of fun and does some interesting things to subvert the sci-fi noir tropes.

By Elliott Scott ,

Why should I read it?

1 author picked Rim City Blues as one of their favorite books, and they share why you should read it.

What is this book about?

They want Felix Lasko to solve a murder while getting chased by coyotes, one-eyed assassins, and killer robots. He’d say no, but that's not an option—since they'll kill him outright if he refuses.

Felix had always dreamed of becoming a detective: just not at gunpoint. Besides the hot lead motivation, solving the murder of Jeff Hense will get him a ticket into Neotopia. It's the last city on the planet with power, and he’s run hundreds of miles only to get stuck outside its blue forcefield dome.

He’ll need to get through a brothel-ship wedged into a cliffside, and a…


Book cover of Soccer in Sun and Shadow

Stephen Amidon Author Of Something like the Gods: A Cultural History of the Athlete from Achilles to LeBron

From my list on sports that are about more than wins & losses.

Why am I passionate about this?

I’m a novelist (Human Capital, The New City, and Security) with a lifelong passion for sports, from my boyhood days as a Yankees fan during their woebegone late Sixties years, to my career as the father of an All-ACC wide receiver.  In my youth, I was a workmanlike catcher, mediocre quarterback, and hard-working 800-meter runner who came this close to breaking two minutes.  These days, I mainly enjoy watching great moments in sports history on YouTube.  Through it all, I have always believed that sports are about much more than wins, losses, records, and titles.

Stephen's book list on sports that are about more than wins & losses

Stephen Amidon Why Stephen loves this book

Galeano was no ordinary sportswriter. He was also a radical journalist, revisionist historian, and clear-eyed social critic whose work redefined modern Latin America in the minds of readers worldwide. In Soccer in Sun and Shadow, the Uruguayan author explores the meaning of soccer far beyond yellow cards and defensive strategies. In a series of short chapters, some no more than a page, Galeano illuminates the Beautiful Game’s legends, known and forgotten, from Maradona and Pele to the match that ended with 44 penalty kicks but whose results no one can quite remember. He is at his best when writing about how players of color from the favelas of Latin American added flare and rhythm to a hitherto stodgy old European game. Lyrical and learned, loving and elegiac, Soccer in Sun and Shadow stands as perhaps the greatest book on sports ever written.  

By Eduardo Galeano ,

Why should I read it?

1 author picked Soccer in Sun and Shadow as one of their favorite books, and they share why you should read it.

What is this book about?

In this witty and rebellious history of world soccer, award-winning writer Eduardo Galeano searches for the styles of play, players, and goals that express the unique personality of certain times and places. In Soccer in Sun and Shadow , Galeano takes us to ancient China, where engravings from the Ming period show a ball that could have been designed by Adidas to Victorian England, where gentlemen codified the rules that we still play by today and to Latin America, where the crazy English" spread the game only to find it creolized by the locals.All the greats,Pele, Di Stefano, Cruyff, Eusebio,…


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Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she…

Book cover of Folklore, Gender, and AIDS in Malawi: No Secret Under the Sun

Andrea Kitta Author Of The Kiss of Death: Contagion, Contamination, and Folklore

From my list on reads before the next pandemic.

Why am I passionate about this?

I’ve been interested in medicine and how stories influence the decisions that people make for as long as I can remember. Watching family and friends make choices about their own healthcare was always fascinated to me and I was always curious as to why some narratives had more staying power than others. After getting my BA in history, I was lucky enough to talk to someone who suggested that I study folklore. I ended up with both a MA and PhD in folklore and became a professor who studies the intersection of folklore and how it affects the medical decisions we all make in our own lives and the lives of others. 

Andrea's book list on reads before the next pandemic

Andrea Kitta Why Andrea loves this book

Women’s voices are often trivialized in healthcare and I’m willing to bet that most women have experienced some form of medicalized sexism while receiving healthcare (I know I have).

Anika Wilson does an amazing job of listening to women’s voices and their experiences in this book, highlighting how important rumors, legend, and gossip are to healthcare. 

By A. Wilson ,

Why should I read it?

1 author picked Folklore, Gender, and AIDS in Malawi as one of their favorite books, and they share why you should read it.

What is this book about?

Informal folk narrative genres such as gossip, advice, rumor, and urban legends provide a unique lens through which to discern popular formations of gender conflict and AIDS beliefs. This is the first book on AIDS and gender in Africa to draw primarily on such narratives. By exploring tales of love medicine, gossip about romantic rivalries, rumors of mysterious new diseases, marital advice, and stories of rape, among others, it provides rich, personally grounded insights into the everyday struggles of people living in an era marked by social upheaval.


Book cover of Visual and Other Pleasures

Hanna Flint Author Of Strong Female Character

From my list on championing women in cinema.

Why am I passionate about this?

I'm a London-based critic, author, and host whose love affair with film began after seeing The Lion King in the cinema as a kid. I trained as a journalist because I wanted to talk about the world. Since then I’ve been covering film and culture for the likes of Empire Magazine, Time Out, and IGN. I co-host MTV Movies and the weekly film reviews podcast Fade to Black; co-founder of The First Film Club event series and podcast, and am a member of London's Critics' Circle. I'm a voice for gender equality, diversity, and inclusion in the entertainment industry and an advocate for MENA representation as a writer of Tunisian heritage.

Hanna's book list on championing women in cinema

Hanna Flint Why Hanna loves this book

One of the most influential thinkers and writers on feminist film theory, Mulvey’s groundbreaking essay “Visual Pleasure and Narrative Cinema” is one of many that tackle the representation of women in art and culture and how these mediums might impede or aid the women’s movement.

Mulvey was a great resource for my own book in analysing the overt sexualisation of female characters on screen to cater to the so-called Male Gaze and misogynistic pleasures.

By L. Mulvey ,

Why should I read it?

1 author picked Visual and Other Pleasures as one of their favorite books, and they share why you should read it.

What is this book about?

A new edition of Laura Mulvey's groundbreaking collection of essays, originally published in 1989. In an extensive introduction to this second edition, Mulvey looks back at the historical and personal contexts for her famous article Visual Pleasure and Narrative Cinema , and reassesses her theories in the light of new technologies.


Book cover of It's Not You, It's the Dishes: How to Minimize Conflict and Maximize Happiness in Your Relationship

Emily Guy Birken Author Of Making Social Security Work for You: Advice, Strategies, and Timelines That Can Maximize Your Benefits

From my list on changing the way you look at money.

Why am I passionate about this?

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

Emily's book list on changing the way you look at money

Emily Guy Birken Why Emily loves this book

Szuchman and Anderson use the framework of economics principles to look at marital relationships. Though the book was written as more of a self-help marriage guide, it’s an excellent introductory primer to many economic theories. 

Every chapter introduces and defines an economic theory–including moral hazard, comparative advantage, loss aversion, supply and demand, and incentives. Then the authors profile a married couple in crisis and describe how the economic theory fits the marital problem.

It’s a fascinating way of narrowing the larger issues of how to allocate scarce resources into the domestic sphere. I found applying economic theories to married couple fights helped me better understand economics as a whole, and the ways I make decisions in every part of my life.

Additionally, this book can be laugh-out-loud funny.

By Paula Szuchman , Jenny Anderson ,

Why should I read it?

1 author picked It's Not You, It's the Dishes as one of their favorite books, and they share why you should read it.

What is this book about?

Your marriage is fine, right? Sure, there are showdowns over who unloads more dishes, and some simmering discontent over who drives more car pools, cleans more dust bunnies, and keeps the social wheels of your existence greased. The sex is good, though you can’t remember when you last had it. Come to think of it, you’re plagued by a nagging sense that marriage used to be so much more fun. Marriage can be a mysterious, often irrational business. But the key, propose Paula Szuchman and Jenny Anderson in this incomparable and engaging book, is to think like an economist. We…


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Book cover of Old Man Country

Old Man Country by Thomas R. Cole,

This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.

In these and other intimate conversations, the book…

Book cover of Grassroots for Hire: Public Affairs Consultants in American Democracy

Anthony J. Nownes Author Of Interest Groups in American Politics: Pressure and Power

From my list on lobbying and advocacy in the United States.

Why am I passionate about this?

I was attracted to the study of interest groups for two main reasons. First, not too many scholars study interest groups and lobbying. This means I might have something to contribute. Second, interest groups are fascinating. Almost every interest you can think of has an interest group trying to affect (or retard) change. Every year, for example, I get to regale my students with stories about little-known interest groups such as the American Frozen Food Institute, the Pink Pistols (a pro-gun LGBTQ group), the California Prune Board, and Declassify UAP (an anti-UFO secrecy group). Talking and learning about interest groups is fun. 

Anthony's book list on lobbying and advocacy in the United States

Anthony J. Nownes Why Anthony loves this book

There has been more “grassroots” advocacy in the last 25 years than during any 25-year period in U.S. history. The Black Lives Matter, pro-Trump, anti-Trump, New Christian Right, and Tea Party movements are some of the biggest mass movements in our history.

When most people hear the word “grassroots,” they think of ordinary citizens mobilizing, marching, or protesting on important issues. But in this book, sociologist Edward Walker shows us that behind many instances of seemingly “grassroots” advocacy are legions of political consultants who sell their ability to mobilize ordinary citizens to their wealthy clients, including giant corporations and business-oriented interest groups.

This book is epiphanic. Most of us realize on some level that political consulting is a big business. But most of us—and I mean regular people and people like me who study politics for a living—assume that political consultants advise political parties and candidates for office on the…

By Edward T. Walker ,

Why should I read it?

1 author picked Grassroots for Hire as one of their favorite books, and they share why you should read it.

What is this book about?

Although 'grassroots' conjures up images of independent citizen organizing, much mass participation today is sponsored by elite consultants working for corporations and powerful interest groups. This book pulls back the curtain to reveal a lucrative industry of consulting firms that incentivize public activism as a marketable service. Edward Walker illustrates how, spurred by the post-sixties advocacy explosion and rising business political engagement, elite consultants have deployed new technologies to commercialize mass participation. Using evidence from interviews, surveys and public records, Grassroots for Hire paints a detailed portrait of these consultants and their clients. Today, Fortune 500 firms hire them to…


Book cover of Made to Stick: Why Some Ideas Survive and Others Die
Book cover of The Tipping Point: How Little Things Can Make a Big Difference
Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

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