Here are 100 books that Creativity, Inc. fans have personally recommended if you like
Creativity, Inc..
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I have been addicted to reverse engineering things since I was a kid. I wrote The Creative Curve to reverse engineer the science of creativity. What could academic research teach us about creativity? If we talked to some of the world’s leading creatives, what would they tell us? My goal is to help readers unlock the part of them (that, as I argue, we all have) that is creative. When I’m not writing, I invest in tech startups that I think will leverage the principles from my book. I live in New York City with my mischievous, but incredibly adorable corgi Maven.
In The Practice, Godin successfully does that “thing,” that he is so uniquely good at: sharing wisdom with panache and joy, not condescension or cliché. He artfully argues for the creative to better empathize with their audience, and in doing so, create better art. Since, creativity is nothing without impact.
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
My journey into art began as a serendipitous discovery that unfolded through curiosity. As a “can’t-be-tamed” creative, I understand the tug-of-war artists feel – craving to learn skills and create “quality” pieces, while also thumbing the snooze-fest of sticking to one thing. Been there, done that, got the paint-splattered t-shirt. This has ignited a passion for encouraging others to find their own creative voice, as I've navigated the same path while building a multifaceted career in watercolor, gouache, line drawing, urban sketching, brush lettering, and calligraphy…need I go on? The thing is, I will because there is still so much to be explored.
I can't recommend this book highly enough, and here's why: it completely shattered my misconceptions about originality in the creative process. Kleon's candid and approachable narrative made me realize that all art is, in some form, a reinterpretation or recombination of what already exists.
This book came into my life at a pivotal moment, just when I was grappling with the dreaded "impostor syndrome" and the paralyzing belief that everything I created needed to be unprecedented. Kleon's perspective is liberating. He argues that embracing influences and integrating them into your work is not only acceptable but essential for creativity.
When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he'd heard when he was their age: 'Steal like an artist; Don't wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it's the only way to get work…
I’ve become passionate about telling parents how to raise happy, resilient, creative, confident, entrepreneurial children who are doing something that gives them joy. So many young people are unhappy; parents don’t understand how to help. They think their children should follow their path, but that no longer works for many. For the last 10 years, I’ve been speaking to parent groups; I was an Advisor to EQ Generation, an after-school program that gives children the skills to succeed; on the Advisory Board of MUSE School, preparing young people with passion-based learning; and on the Board of Spark the Journey, mentoring low-income high school students to achieve college and career success.
I loved reading about grit–that “passion plus perseverance toward long-term goals” is the key to success–by Angela Duckworth, who pioneered the concept. I particularly loved reading the section in her book, Parenting for Grit, which supports the parenting style of every parent I interviewed who raised entrepreneurial children.
Rather than Permissive Parenting or Authoritarian Parenting, she supports what she calls Wise Parenting, when there’s a “carefully struck balance between affection and respect on the one hand and firmly enforced expectations on the other.”
In this must-read for anyone seeking to succeed, pioneering psychologist Angela Duckworth takes us on an eye-opening journey to discover the true qualities that lead to outstanding achievement. Winningly personal, insightful and powerful, Grit is a book about what goes through your head when you fall down, and how that - not talent or luck - makes all the difference.
Sine, a professor of creative writing, accompanies Sam, a neuroscientist, on a conference trip to a Hotel Castle. Sam wants to present a new device, the "monitor." Sine hopes to recover from tending to her mother who just passed away.
When they arrive, Sine is in a dream-like state. Real…
I have taught writing to adults for over half of my life—starting in my twenties, when I looked so young that my students once mistook me for a confused kid having wandered into the wrong room! I love love love seeing writers find their writing voice—and the only way to do so is simply to do it. Writing and communicating well is an art, a delight, a form of self-expression, and a way of being in the world—and it is VERY easy to learn with a good teacher. All of these books inspire me because their writers are excellent, encouraging, practical teachers.
The author’s charming and disarming Lamott-isms (“bird by bird” as a way to describe baby steps; “sh**tty rough drafts” as a way to forgive ourselves for writing imperfectly; pretending the inner critic is a mouse in a jar, then turning down its volume) give writers the permission to be, simply, human.
A classic, warm book that always brings me back to the page.
NEW YORK TIMES BESTSELLER • An essential volume for generations of writers young and old. The twenty-fifth anniversary edition of this modern classic will continue to spark creative minds for years to come. Anne Lamott is "a warm, generous, and hilarious guide through the writer’s world and its treacherous swamps" (Los Angeles Times).
“Superb writing advice…. Hilarious, helpful, and provocative.” —The New York Times Book Review
For a quarter century, more than a million readers—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom…
I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.
Amazon’s approach to product and business building has always fascinated me, but this book made me rethink decision-making. Writing a press release before developing a product forces clarity, focus, and customer obsession before anything else. I immediately applied this to my own work, and it changed how I build products.
It’s not just a book about Amazon; it’s about thinking big while sweating the details. I kept nodding along, seeing parallels between their approach and the best teams I’ve worked with. If you want to create products that matter, this book gives you the blueprint.
'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor
Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.
Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.
I have been passionate about continuous learning and understanding why people act the way they do. The books I recommend cover the topic of continuous growth across different states and areas of life.
This is a great book for those interested in promoting change. I like how the book combines stories, examples, and engaging information to present practical strategies that have been used to accomplish change when it seemed difficult to achieve.
Reading this book made me realize small actions can have significant long-term effects when taken consistently and repeatedly. It opened my eyes to the fact that sometimes complex problems require simple solutions.
___________________________________ Change is hard. It doesn't have to be.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of…
In an age of splendor, a heretic king strips Egypt bare—forcing his queen to quell rebellion and plunging his children into a conspiracy against the crown.
Salvation in the Sun follows Nefertiti as she ascends the throne beside Pharaoh Amenhotep—soon to become Akhenaten—just as he declares war on Egypt’s ancient…
I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.
This book shifted my mindset completely. Before this book, I thought building products meant months of planning and getting everything perfect before launch. Eric Ries shattered that belief—he made me realize learning fast is more important than being perfect. The MVP approach changed how I launch products and businesses. I’ve seen companies burn millions trying to perfect something before launch, only to realize customers don’t want it.
This book is the antidote to that mistake. I still revisit it when I need a reminder that speed and learning always beat perfection.
'The Lean Startup changes everything.' - Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time…
I’m an oral historian as well as a writer, so I’ve always been fascinated by how people speak and how they interact with each other through dialogue. I soon realized some of the ways spoken language differs from written language and began exploring those differences. When I started writing, the dialogue came fairly easily, but this was deceptive, as I wasn’t being rigorous enough–I wasn’t making the dialogue really work for the script. So, I’m always trying to get better at that. I’ve had over 60 scripts performed on stage, radio, and screen, but I still gobble up books about speech and dialogue–there is always more to be learned.
I loved the voice of this book–it’s the voice of Stephen King, clever, yes, and a brilliant novelist, of course, but also absolutely down-to-earth. King is a perfectionist, continually going back through his writing to hone it–a useful reminder to all of us not to be satisfied with a first or second draft.
The book shows how, in the best writing, both dialogue and plot arise out of character. And I particularly valued his emphasis on cutting, cutting, cutting–dialogue and everything else. He’s made me do that more than ever!
Twentieth Anniversary Edition with Contributions from Joe Hill and Owen King
ONE OF TIME MAGAZINE’S TOP 100 NONFICTION BOOKS OF ALL TIME
Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King’s critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work.
“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the…
Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
No one can truly predict what will go viral, and honestly, I don’t aim for virality—my focus is on reaching a specific audience, not the masses. That said, I did want to understand the factors that make content more shareable. I wanted to craft content that resonates deeply while encouraging organic sharing, and Contagious provided a wealth of insights to achieve exactly that.
Jonah provides many examples and explains the science of why people share things in a way that I found fascinating and practical. I walked away with clear strategies for adding more share-worthy elements to my content without sacrificing authenticity or integrity.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…
Born the heir of a master woodcutter in a queendom defined by guilds and matrilineal inheritance, nonbinary Sorin can’t quite seem to find their place. At seventeen, an opportunity to attend an alchemical guild fair and secure an apprenticeship with the…
I am a passionate learner; passionate, not for knowledge, but for what Anders Ericsson calls “know-how.” I love to learn how to do things– especially writing craft techniques. These fascinate me because every technique and every skill I practice and master makes me better at the real work of writing: communication. In many of today’s writing workshops, aspiring writers are told to focus on themselves and their feelings. This is idiotic: expert writing is not about you; it’s about making things happen in other people—in their intellects and imaginations, in their hearts, even in their bodies. To make that happen, you need skills, skills anyone can learn through dedicated practice.
The work of Anders Ericsson changed my life. In this book, he describes his research into how certain people become really good at what they do. They all use one particular approach to achieving excellence. First, through a teacher, they learn the specific skills they need for their chosen activity. Then, they devote large amounts of time to practicing each skill to the point of mastery. Finally, with more practice, they learn to put all the skills together.
This way of learning is familiar to anyone who’s played a sport or a musical instrument. But it had never been applied to writing. Inspired by Ericsson’s work, that’s what I did, first with my own writing, then in classes I taught, and finally in my book listed above.
Most athletes are not born with any natural advantage.
Three world-class chess players were sisters, whose success was planned by their parents before they were even born.
Anders Ericsson has spent thirty years studying The Special Ones, the geniuses, sports stars and musical prodigies. And his remarkable finding, revealed in Peak, is that their special abilities are acquired through training. The innate 'gift' of talent is a myth. Exceptional individuals are born with just one unique ability, shared by us all - the ability…
