Here are 100 books that Why We Buy fans have personally recommended if you like
Why We Buy.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
What is my passion? Why sociology? I love sociology for several reasons: first, because you study everything, and I mean everything can be “the sociology of….” Second, because it uncovers the layers of deceit, image, and make-up that cover the surface; third, because it deals with deviance and deviant behavior (see my other Five Best on Deviance); and fourth, it explains social conflict. I’m always learning something new, and I love to impart that love of the unknown and the everyday to my thousands of students.
One of the few true geniuses in sociology, he lifted the field up into new and innovation dimensions. If there were a Nobel Prize in sociology, he would most likely get it, followed by the three people above (Merton, Mills, and Gouldner). I knew him well. He could walk into a room and an hour later tell you all the power plays, conflicts, and inside dope.
Some of his terms have entered our language: front-stage, back stage (meaning what goes on in front of an audience, meaning your social interactions) are different from what goes on backstage, behind the scenes, kind of like a play. His book, Stigma, is used in many fascinating ways; not just someone blind or disfigured but also a Black person, a gay person, or a hippy; but mostly he shows in terrifying ways, how people hide or cope with their “stigma”—the subtitle tells it all…
One of the defining works of twentieth-century sociology: a revelatory analysis of how we present ourselves to others
'The self, then, as a performed character, is not an organic thing ... it is a dramatic effect'
How do we communicate who we are to other people? This landmark work by one of the twentieth century's most influential sociologists argues that our behaviour in social situations is defined by how we wish to be perceived - resulting in displays startlingly similar to those of actors in a theatrical performance. From the houses and clothes that we use as 'fixed props' to…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.
Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.
This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Ever since I discovered science fiction and fantasy as a kid, I loved playing in other worlds. It didn’t take me long to start creating my own to play in, so I thought I might as well write them down. I also learned that it’s more fun to throw disparate elements and genres together. Why not throw some time travel and aliens in a Western? Or put some aliens and a little cyberpunk in an alternate history? I always find the most interesting worlds are the ones where things are not so easily categorized.
This is a cyberpunk classic, but what I really love about it is the combination of modern computer technology with Sumerian mythology, the Tower of Babel myth, and how well Stephenson is able to integrate them, so we have hackers throwing around Sumerian terms like 'me' and 'nam-shub'.
And for me, I love that there’s just a lot of cool stuff happening here, like a biker with an atomic bomb on a deadman switch, a nuclear-powered needle gun. And our lead character is named Hiro Protagonist. But probably the biggest point for me is that despite the dystopian setting, there really is more hope in this story than one would think.
The “brilliantly realized” (The New York Times Book Review) breakthrough novel from visionary author Neal Stephenson, a modern classic that predicted the metaverse and inspired generations of Silicon Valley innovators
Hiro lives in a Los Angeles where franchises line the freeway as far as the eye can see. The only relief from the sea of logos is within the autonomous city-states, where law-abiding citizens don’t dare leave their mansions.
Hiro delivers pizza to the mansions for a living, defending his pies from marauders when necessary with a matched set of samurai swords. His home is a shared 20 X 30…
I’ve spent years working with women who are expected to be confident, decisive, and polished, but are rarely taught how to build those skills. Through my work in politics, public service, and coaching thousands of women, I’ve seen how small, often invisible habits can keep capable women from being fully heard or respected. What I love most is helping women with the practical, everyday moments, like how to say no without apologizing, set boundaries, and build real influence. I’m passionate about leadership because I’ve watched these shifts change careers and lives, and these books reflect the lessons I come back to again and again.
I love this book because it showed me how small adjustments can dramatically increase the chances that people take action.
This was crucial to my knowledge base as a leader because increasing the likelihood someone takes the action you want them to take is a keystone skill of leaders. This book really helped me increase my power as a leader by becoming a better connector.
Overall, it showed me how simple and easy to implement “nudges” can change outcomes.
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*
An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
More than 2 million copies sold
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Throughout my career, I’ve come across so many everyday people with awesome ideas of life-changing potential for a select group of people. And most of them struggle to reach the people they can most help. This is such an incredible shame! I’m passionate about connecting those entrepreneurs and business owners who have great ideas with the people who will most benefit from their solutions, so both parties win. A big part of that is ensuring their marketing engages their target audience, hence this book list.
This book completely changed how I think about communicating with my audience. Donald’s framework for clarifying your message is simple yet incredibly powerful. It taught me how to position the customer as the hero of the story and clarified my role as their guide—a mindset shift that has made my writing and marketing (and my strategic advice) so much more effective.
I love this book's interactivity, especially the inclusion of a StoryBrand template, which I completed as I read through it the second time.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do.
Dan Moe is a savvy former buyer and in this book he explains all of the analysis and decision points that good buyers consider. A great basic primer to help new buyers gain skills or experienced buyers hone their instincts. The examples throughout the book make every concept easy. And it’s a short read at ~140 pages.
As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do.
Sometimes the best way to learn how to succeed is to see how others failed. With a chapter to detail each of the 10 deadly sins (Lousy locations or Ignoring store appearance), the book motivates retailers to focus on what matters and how to thrive. Plenty of great examples that unfortunately, still ring true in retailers today.
An insightful look at how Kmart's management destroyed the company
Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
As a retail consultant and former executive, I work with retailers like Whole Foods, Best Buy, Tractor Supply, and others across the globe who want to transform and improve their business. Fundamentally, all retail is the same. But how that gets done can separate multi-billion dollar dynasties from “everything must go” banners. I help retailers prioritize their investments and create loyal shoppers. I would do this even if I wasn’t earning a living from it…I guess I'm a retail junkie. We are all shoppers and when people have a great retail experience, it really is memorable. I want more people to have that experience and more workers to feel proud of the work they do.
This book on leadership and management is not retail specific – but it contains the fundamentals of good management that every retail leader needs to master. Bob gives great advice on what to do and how to address issues when you can see your company is not living up to the standards for success. It always motivates me to be a better leader.
NEW BUSINESS BOOK GIVES TEXTBOOK THEORY THE BIG KISS OFF!
Business Expert Writes the Playbook on 'How To' Rapidly Increase Performance and Profit in Any Company.
Bob Prosen cuts like a laser through the fog of political correctness and business-as-usual in his new book, Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company.
Prosen says he's had enough of the business books that tell readers what to do rather than how. "Forget the platitudes and feel-good anecdotes from a few CEOs and business gurus. Get to the point, the how-to details…
