The best marketing mastery books to better understand customers

Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions Book cover of Why We Buy: The Science of Shopping Book cover of The Tipping Point: How Little Things Can Make a Big Difference Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen Book cover of Influence: The Psychology of Persuasion

The best books for retail managers and owners

Book cover of FYI: For Your Improvement, A Guide for Development and Coaching Book cover of Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company Book cover of Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon Book cover of Merchant 101 Book cover of Why We Buy: The Science of Shopping

The best books about why we buy – and what brands “mean”

Book cover of Snow Crash Book cover of Nudge: The Final Edition Book cover of The Presentation of Self in Everyday Life Book cover of Why We Buy: The Science of Shopping Book cover of Influence: The Psychology of Persuasion

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Our community of 13,000+ authors has personally recommended 100 books like Why We Buy.

Book cover of Influence: The Psychology of Persuasion Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions Book cover of The Presentation of Self in Everyday Life Book cover of The Tipping Point: How Little Things Can Make a Big Difference Book cover of Snow Crash Book cover of Nudge: The Final Edition

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