Here are 89 books that How To Be A GREAT Salesperson...By Monday Morning! fans have personally recommended if you like How To Be A GREAT Salesperson...By Monday Morning!. Book DNA is a community of 13,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Spin Selling

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why Simon loves this book

The research team behind this book tracked 10,000 salespeople, identified what made some more successful than others, and distilled it into a robust methodology.

This book changed the way I sold. It introduced me to what became known as consultative selling. Prior to reading it, I have been taught the more traditional sales approach. The SPIN process was easy to understand and follow, and I saw my sales performance transform because of it.

Its key lessons have remained with me throughout my 35-year sales career. I love it because it takes the focus away from the salesperson and puts it where it should be–on the customer.

By Neil Rackham ,

Why should I read it?

3 authors picked Spin Selling as one of their favorite books, and they share why you should read it.

What is this book about?

The international bestseller that revolutionized high-end selling!

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the…


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Book cover of These Blue Mountains

These Blue Mountains by Sarah Loudin Thomas,

A moving story of love, betrayal, and the enduring power of hope in the face of darkness.

German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…

Book cover of The Challenger Sale: Taking Control of the Customer Conversation

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why Simon loves this book

How important are customer relationships to sales success? This book really (no pun intended) challenged my thinking. It argues that the classic relationship-building approach that so many salespeople employ to win favor with their customers is flawed.

The research behind this book identified five distinct profiles that all salespeople fall into. What fascinated me was that only one of them, the Challenger, consistently delivered high performance. I have always been a strong advocate of finding out what the very best performers did and replicating it, so I devoured the research in this book.

It changed the way that I presented information to my customers so that I focused on providing valuable insights that challenged my customer's way of thinking so that maximum value could be provided to them.

By Matthew Dixon , Brent Adamson ,

Why should I read it?

2 authors picked The Challenger Sale as one of their favorite books, and they share why you should read it.

What is this book about?

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, "The Challenger Sale" argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every…


Book cover of The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why Simon loves this book

This book rejected the manipulative tactics that were sadly all too common among some sales teams. It emphasizes the importance of following a considered sales process. During my sales career, I discovered that when you follow a robust sales process, your success is multiplied.

I was inspired by this book as a refreshing alternative to the traditional, somewhat combative approach that typified traditional sales training with its focus on “overcoming customer objections” and “going for the close.” Instead, it championed the idea of selling as a joint venture or partnership that you engage in with your customer.

This focus on creating a win-win outcome has helped me to develop many long-standing customer relationships–some that have lasted decades.

By Robert B. Miller , Stephen E. Heiman , Tad Tuleja

Why should I read it?

2 authors picked The New Strategic Selling as one of their favorite books, and they share why you should read it.

What is this book about?

Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list…


If you love David Cook...

Book cover of The Diamondbacks

The Diamondbacks by Sandra K. Barnidge,

In River City, loyalty is everything—and nothing defines it more than warcheck, the elegantly violent game that unites the town.

Terra Laclem, daughter of a retired warcheck legend, is raised to honor family, faith, and tradition. But when her father betrays the ideals he’s always preached, Terra is forced to…

Book cover of Sales Secrets: The World's Top Salespeople Share Their Secrets to Success

Nico D'Alessandro Author Of People Buy from Me: A Comprehensive Guide to Growing Sales by Building Lasting Connections with your Customers

From my list on sales fundamentals.

Why am I passionate about this?

As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way. 

Nico's book list on sales fundamentals

Nico D'Alessandro Why Nico loves this book

This book is the ultimate playbook from hundreds of sales experts, sharing their top secrets to increasing sales no matter what you sell or who you sell to.

I recommend this book because it offers a way to learn from the success of others. Brandon does a great job harnessing the experience of so many successful sellers. I like how we, as readers, can learn from other sellers and then try it out for ourselves. It is a fun and exciting read.  

By Brandon Bornancin ,

Why should I read it?

1 author picked Sales Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

“Sales Secrets” unlocks all the secrets to sell anything to anyone from interviews with the world’s top sales experts.

This book is the ultimate playbook from hundreds of sales experts on their top secrets to increasing your sales no matter what you sell or who you sell to.

For the last two years, Brandon Bornancin has interviewed hundreds of world-class sales performers for his #1 podcast “Sales Secrets.” The guests range from infamous celebrities like Gary Vaynerchuk, Jordan Belfort, and Ryan Serhant to legendary sales performers like Heather Monahan, Trish Bertuzzi, Anthony Iannarino, Jeffrey Gitomer, Jarrod Glandt, and others.

This…


Book cover of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

David Jenyns Author Of SYSTEMology: Create time, reduce errors and scale your profits with proven business systems

From my list on business systems and processes for small business owners.

Why am I passionate about this?

After I successfully systemised myself out of my digital agency and brought in a CEO to run it, I became a systems devotee… I founded systemHUB and launched a movement called SYSTEMology to help business owners worldwide achieve freedom from daily operations and scale their business—like I did. My mission now involves supporting certified SYSTEMologists who assist business owners with SYSTEMology implementation, conducting workshops, delivering keynote addresses, hosting the Business Processes Simplified podcast, and nurturing the growing community of SYSTEMologists.

David's book list on business systems and processes for small business owners

David Jenyns Why David loves this book

I highly recommend The Ultimate Sales Machine for business owners or entrepreneurs looking to simplify their business processes and get their sales game on point.

This book offers practical and universally applicable advice on organisational alignment, time management, and standardisation to increase efficiency and improve sales. What stuck with me was the importance of focusing on the fundamentals that drive thriving sales rather than trying to do too many things at once.

Chet Holmes' material is out-of-the-park great, offering sound and simple business advice to grow your business stronger than ever. Reading this book changed the way I approach sales and marketing, and I reckon anyone who’s keen on business greatness should give it a read.

By Chet Holmes ,

Why should I read it?

2 authors picked The Ultimate Sales Machine as one of their favorite books, and they share why you should read it.

What is this book about?

NEWLY REVISED AND UPDATED

The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material

Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.

Now, a decade later,…


Book cover of Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Dave Kurlan Author Of Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

From my list on to become a sales superstar.

Why am I passionate about this?

I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013. 

Dave's book list on to become a sales superstar

Dave Kurlan Why Dave loves this book

Gap Selling is the best book written about selling in the past ten years. Keenan comes out swinging, keeps swinging, and swings hard. He pulls no punches, hits you with the truth, and you’d better be strong enough to handle what he dishes out. Keenan’s approach is modern, consultative, and it is the right book for these challenging times.

By Keenan ,

Why should I read it?

1 author picked Gap Selling as one of their favorite books, and they share why you should read it.

What is this book about?

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.

For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price…


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Book cover of The Yamanaka Factors

The Yamanaka Factors by Jed Henson,

Fall 2028. Mickey Cooper, an elderly homeless man, receives an incredible proposition from a rogue pharmaceutical company: “Be our secret guinea pig for our new drug, and we’ll pay you life-changing money, which you’ll be able to enjoy because if (cough) when the treatment works, two months from now your…

Book cover of Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

John Lamerton Author Of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

From my list on thinking big for small business owners in the UK.

Why am I passionate about this?

I used to hate lifestyle businesses, looking down my nose at them, saying (as many others do!) that they weren’t real businesses. After a “lightbulb moment,” I now proudly describe myself as an ambitious lifestyle business owner – someone who designs their business around their lifestyle, rather than the other way around. Work to live, not live to work! As well as Big Ideas... for Small Businesses, a bestselling book about how to build a lifestyle business, I also host the Ambitious Lifestyle Business podcast, where I interview other lifestyle business owners, discovering how what an ambitious, lifestyle business looks like for them.

John's book list on thinking big for small business owners in the UK

John Lamerton Why John loves this book

Who wouldn't want to work less and make more?

James Schramko feels like an Australian version of me: he's started, built and sold multiple successful businesses over a couple of decades. He's been there, done that, and sold the T-shirt – but prefers to spend his days surfing rather than working.

This book shows you how he achieves that work/life balance – by working less and making more.

By James Schramko ,

Why should I read it?

2 authors picked Work Less, Make More as one of their favorite books, and they share why you should read it.

What is this book about?

Work Less, Make More is a dense delivery of solid systems and sane advice. It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack.
~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0

James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out!
~ Jonathan Mizel

In Work Less, Make More, James proves that keeping…


Book cover of Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

Jeet Mukherjee Author Of Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

From my list on make an impact in your organization through pricing.

Why am I passionate about this?

I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!

Jeet's book list on make an impact in your organization through pricing

Jeet Mukherjee Why Jeet loves this book

This is the logical next step in value-based building blocks.

Learning simple negotiation approaches is essential for go-to-market capability building so teams can defend their prices and get paid for the value they deliver. In order for us to sell the price we came up with, we need to understand the various types of people we’re selling to.

The book discusses how to frame value and price appropriately in order to get the most out of realized price, training customers to realize price over time and negotiating more effectively in both the short- and long-term scenarios of customer relationships.

By Reed Holden ,

Why should I read it?

1 author picked Negotiating with Backbone as one of their favorite books, and they share why you should read it.

What is this book about?

Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field…


Book cover of Sales Enablement

Meagan Davis Author Of How to Start a Sales Enablement Program

From my list on unlock revenue for your business from any position.

Why am I passionate about this?

I’m passionate about self-improvement so that I can be the best version of myself and enable others to be the best versions of themselves. This rings true not only in business, which is one arena that I participate in. These business books have helped me become more aware and a better business leader! I hope others can find the same value that I have by investing time reading these books! 

Meagan's book list on unlock revenue for your business from any position

Meagan Davis Why Meagan loves this book

This was the first book that I read about sales enablement, and it catapulted me into a 10+ year, highly rewarding career. I love that it provides a broad outline and definition for what sales enablement is, and how it looks in organizations.

In many ways, this book inspired me to write my own, but from a ‘hands-on/boots on the ground’ perspective. 

By Tamara Schenk , Byron Matthews ,

Why should I read it?

1 author picked Sales Enablement as one of their favorite books, and they share why you should read it.

What is this book about?

Put buyer experience and selling resources front-and-center to boost revenue

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.

Smarter buyers require…


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Book cover of Blackout Trail

Blackout Trail by Linda Naughton,

When an EMP brings down the power grid, Dr. Anna Hastings must learn what it means to be a doctor in a world deprived of almost all technology. She joins devoted father Mark Ryan and his young daughter on a perilous journey across a thousand miles of backcountry trails.

Blackout…

Book cover of Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

Mike Esterday Author Of Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance

From my list on improving sales performance.

Why am I passionate about this?

I’ve built my career around the belief that sales is a noble profession and that selling is about uncovering needs, filling needs, and creating value for customers. Things like purpose, ethics and values should be at the center of why someone sells. And those that do will be far more successful. I love these books because they all support these ideas of sales as a career to be proud of, that is necessary and that good salespeople truly put the best interests of their customers first. 

Mike's book list on improving sales performance

Mike Esterday Why Mike loves this book

Lisa clearly makes the case that sales is one of the only professions where we allow it to be defined by the people who do it badly. And yet, you will come away from this book understanding that the top salespeople are ones who earnestly want to improve life for their customers.

When purpose-driven sales become part of the culture and bigger than the transaction - and your "true north" is improving life for customers - you’ll actually wind up making more money.

By Lisa Earle McLeod , Elizabeth Lotardo ,

Why should I read it?

1 author picked Selling With Noble Purpose as one of their favorite books, and they share why you should read it.

What is this book about?

Don't let anyone tell you that you have to choose between making money and making a difference.

Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.

Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive…


Book cover of Spin Selling
Book cover of The Challenger Sale: Taking Control of the Customer Conversation
Book cover of The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

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