Here are 100 books that The Ultimate Sales Machine fans have personally recommended if you like The Ultimate Sales Machine. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Good to Great

John Mullins Author Of Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

From my list on enhanced success of your entrepreneurial journey.

Why am I passionate about this?

The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.

John's book list on enhanced success of your entrepreneurial journey

John Mullins Why John loves this book

Jim Collins’ best book is the most pragmatic and most useful business book I’ve ever read. Period. From “getting the right people on the bus” to “the hedgehog concept” and more, the fundamentals entailed in creating a truly great business are all here. What more need I say? 

By Jim Collins ,

Why should I read it?

17 authors picked Good to Great as one of their favorite books, and they share why you should read it.

What is this book about?

________________________________
Can a good company become a great one? If so, how?

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…


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Book cover of The High House

The High House by James Stoddard,

The Victorian mansion, Evenmere, is the mechanism that runs the universe.

The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.

Appointed the Steward of Evenmere, Carter Anderson must learn the…

Book cover of Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Bianca D’Alessio Author Of Mastering Intentions

From my list on rebuilding, rising, and redefining your power after adversity.

Why am I passionate about this?

Every person faces moments that test their strength, their identity, and their belief in what is possible. For me, those moments became the foundation of Mastering Intentions. These five books reflect the power of mindset, discipline, and self-awareness to transform challenge into clarity. They each carry a truth I live by: that you can rebuild from anything when you move with intention. Each of these authors has, in their own way, taught me how to align thought with action, faith with focus, and purpose with power. If you are navigating transition, rebuilding after loss, or simply ready to step into a new chapter, these books will help you rise stronger and more grounded than before.

Bianca's book list on rebuilding, rising, and redefining your power after adversity

Bianca D’Alessio Why Bianca loves this book

This book is one of the most effective guides to meaningful, lasting change.

James Clear explains how transformation happens through small adjustments practiced consistently over time. His philosophy aligns with a core belief in my own life and work: growth is created by what you do daily, not occasionally.

Clear breaks down the power of systems, discipline, and identity-based habit building. The book proves that success is rarely about dramatic breakthroughs. It is the result of steady, intentional actions that accumulate into extraordinary impact.

Mastering the next right step is the foundation of personal and professional excellence.

By James Clear ,

Why should I read it?

39 authors picked Atomic Habits as one of their favorite books, and they share why you should read it.

What is this book about?

The #1 New York Times bestseller. Over 4 million copies sold!

Tiny Changes, Remarkable Results

No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the…


Book cover of The E-Myth Revisited

Denise Brinkmeyer Author Of Project Orienteering: A Field Guide For Project Leadership

From my list on servant leaders who get things done.

Why am I passionate about this?

I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.  

Denise's book list on servant leaders who get things done

Denise Brinkmeyer Why Denise loves this book

I read this book in 2007 as my life was headed toward significant change as a business owner.

Before I became a partner in the business that my husband and I now own, we were tired of working for someone else, tired of fighting to steer the company in the right direction, and tired of feeling exploited as the only people generating significant revenue for the company. We had even explored buying a Smoothie King franchise and walking away from the business where we had invested so much time and energy.

Michael Gerber took us on a journey that helped us understand where we truly were on our adventure and how much we thrived on creating experiences for our customers. While we are not creating franchises for our business, the advice helped us develop systems in the operation, which greatly improved our success.

By Michael E. Gerber ,

Why should I read it?

6 authors picked The E-Myth Revisited as one of their favorite books, and they share why you should read it.

What is this book about?

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get…


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Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of Attached: The New Science of Adult Attachment and How It Can Help You Find—And Keep—Love

Jacqueline Kademian Author Of Soul Therapy: A 365 day journal for self exploration, healing and reflection

From my list on start on a path of self-discovery and build a new you.

Why am I passionate about this?

I am Jacqueline Kademian, a licensed marriage & family therapist and author. With over 10 years of experience providing therapy, I am passionate about helping others. I am also passionate about making therapeutic concepts accessible and ready to utilize at home. I have taken my own teachings and created self-discovery journals for others to enjoy. Journaling is such an amazing skill and way to get to know yourself.

Jacqueline's book list on start on a path of self-discovery and build a new you

Jacqueline Kademian Why Jacqueline loves this book

This is an excellent book about relationships and attachment theory, which describes our attachment styles in relationships. I loved reading this book because it taught me about my own attachment style and how I am in relationships.

This is a must-read for anyone who wants to learn about themselves in relationships. I enjoyed the concepts in the book and how relatable it was. I recommend this to every human being who would like a relationship. It is a great way to learn about yourself.

By Amir Levine , Rachel Heller ,

Why should I read it?

7 authors picked Attached as one of their favorite books, and they share why you should read it.

What is this book about?

“Over a decade after its publication, one book on dating has people firmly in its grip.”
—The New York Times

We already rely on science to tell us what to eat, when to exercise, and how long to sleep. Why not use science to help us improve our relationships? In this revolutionary book, psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller scientifically explain why why some people seem to navigate relationships effortlessly, while others struggle.

Discover how an understanding of adult attachment—the most advanced relationship science in existence today—can help us find and sustain love. Pioneered by psychologist John…


Book cover of Fooled by Randomness

Alex Shahidi Author Of Risk Parity: How to Invest for All Market Environments

From my list on commonly overlooked investing core principles.

Why am I passionate about this?

As a student of the markets and investing for 3 decades and a professional investment advisor overseeing billions of dollars for over 2 decades, I have discovered that most investment books and information lack real insight. Much of what I read and see is not thoughtful or deeply researched and merely a regurgitation of what everyone else is saying. I’ve learned that most of what is thought to be conventional thinking is remarkably poorly supported by independent, unbiased research. The books on my recommended list go beyond what you’d read in the average investment book to uncover truly insightful knowledge that I believe can help readers take their investment understanding to the next level. 

Alex's book list on commonly overlooked investing core principles

Alex Shahidi Why Alex loves this book

The investment world is dominated by players who essentially have the same beliefs and say the same things. I love writers who offer a unique perspective informed by an independent framework.

One of the greatest challenges in investing is distinguishing luck from skill. Taleb does a masterful job of raising the readers’ awareness of this common oversight. I believe reading this book will make you a more thoughtful investor. 

By Nassim Nicholas Taleb ,

Why should I read it?

6 authors picked Fooled by Randomness as one of their favorite books, and they share why you should read it.

What is this book about?

Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable?

This book is the bestselling sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than…


Book cover of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why Paul loves this book

Pitch Anything is an established work in the pitching and negotiation book categories. It is not perfect, but it is one of the best books for introducing entrepreneurs to the importance of pitching, selling, and negotiating persuasively. Entrepreneurs must pitch to attract co-founders and early team members, to obtain early stage funding, to close customers and other commercial partners, to close later stage funding rounds, and, ultimately, to go public or exit in a sale. While Pitch Anything is a good book, the brashness of some of its advice, particularly around what Klaff calls “frames,” do not fit all persons or situations. Some contexts require full-on Machiavellian tactics; others warrant more of a “Winning Friends and Influencing People” approach. Nonetheless, it is useful to understand which situation you are in and the available plays to run.

Armed with those caveats, I suggest readers of Pitch Anything read Chapter…

By Oren Klaff ,

Why should I read it?

3 authors picked Pitch Anything as one of their favorite books, and they share why you should read it.

What is this book about?

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
-JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business."
-JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve."
-RALPH CRAM, Investor

"Pitch Anything offers a new method that will differentiate you from the rest of the pack."
-JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you…


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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of Traction: Get a Grip on Your Business

Scott Greenberg Author Of Stop the Shift Show: How to Turn Your Struggling Hourly Workers Into a Top-Performing Team

From my list on managing employees and building teams.

Why am I passionate about this?

I’m fascinated with the relationship between personal growth and professional performance. Why is it in the same environment, doing the same work, some people can excel while others struggle? Most chalk it up to external circumstances that can’t be controlled. Others focus on tactics. But I’ve learned top-performers are masters at the human side of their work–the way they think, lead and serve–and that’s what gives them their edge. All of my work centers around infusing hard skills with improved soft skills, and getting better results in the process. That’s the stuff I find delicious, and it’s what I speak and write about.

Scott's book list on managing employees and building teams

Scott Greenberg Why Scott loves this book

What I loved about this book was its very systemized approach to evaluating and improving an organization.

I’m interested in the human elements of business, and this book places great emphasis on aligning the right people with the right roles, totally gelling with my philosophy. It simplifies the process of strategic planning. EOS has become quite common in the business world, and this book spells out exactly how to move through it.

Really good stuff here. 

By Gino Wickman ,

Why should I read it?

8 authors picked Traction as one of their favorite books, and they share why you should read it.

What is this book about?

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System(R) is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet…


Book cover of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Jackie Jarvis Author Of Quick Wins in Sales and Marketing: 50 inspiring ideas to grow your business

From my list on marketing strategies for small business owners.

Why am I passionate about this?

As a business development coach and mentor with a strong background in sales and marketing roles in the SME and small business world, I have always been passionate about learning as much as I can about what works well in sales and marketing. Practicing what I preach has always been important, and I love books that align with my belief that sales and marketing need not be complex or onerous to get results. From my experience Small Business Owners do not have the band width to wade through complex marketing speak, they appreciate it when it is straight forward and simple. 

Jackie's book list on marketing strategies for small business owners

Jackie Jarvis Why Jackie loves this book

I loved this book because it appealed to my all-important keep marketing simple criteria. I used the book to create a straightforward marketing plan for my own business at the time, and I shared it with my clients. I found it to be brilliantly clear, straight to the point, and full of insight and wisdom. It really made me think as I was putting my plan together. 

I think the main idea that a simple marketing plan, laid out on a single page, can be more effective than a complicated multi-page strategy document is a good one. This way of thinking certainly appealed to many of the small business owners I was working with at the time. 

By Allan Dib ,

Why should I read it?

2 authors picked The 1-Page Marketing Plan as one of their favorite books, and they share why you should read it.

What is this book about?

WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own…


Book cover of Dirt Cheap

Cathy Ballou Mealey Author Of Sloth and Squirrel in a Pickle

From my list on entrepreneurship and jobs for kids.

Why am I passionate about this?

I have never picked a peck of pickles, but I have been a crossing guard, pet-sitter, and professional gift-wrapper. I’ve worked in department stores, banks, libraries, colleges, and even a middle school cafeteria. Every job has taught me about the value of hard work, allowed me to pursue a passion, and inspired me to connect with all kinds of people. My current job - picture book author - is my favorite! I write to empower and inspire readers with new ideas and encourage them, like my characters, to succeed by maintaining a positive attitude and a growth mindset!

Cathy's book list on entrepreneurship and jobs for kids

Cathy Ballou Mealey Why Cathy loves this book

Birdie really wants a special soccer ball, the XR1000 Super Extreme. She starts selling dirt at 25 cents per bag, and soon has plenty of customers. While she does earn enough to buy the ball, she inadvertently creates a big problem. She has no yard left for playing soccer! What can she sell next in order to buy new soil for her lawn? This determined, creative soccer star’s story will inspire readers to persevere and amend for any oversights in their entrepreneurial ventures.

By Mark Hoffmann ,

Why should I read it?

1 author picked Dirt Cheap as one of their favorite books, and they share why you should read it.

What is this book about?

A young entrepreneur sets out to earn some money and discovers the value of a dollar (and of dirt)! Perfect for fans of Lemonade in Winter, The Most Magnificent Thing, and Rosie Revere, Engineer.

Birdie doesn't know much about money. All she knows is that she wants a new soccer ball that costs $24.95. The fastest way to that $24.95 is going into sales, but what to sell?

All her belongings?
Not much of a market for those.

Birdie needs something that she has in abundance and that everyone needs. So when she sees everyone in her neighborhood working on…


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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

Ryan Buckley Author Of The Parallel Entrepreneur: How to start and run B2B businesses while keeping your day job

From my list on how to start a side hustle.

Why am I passionate about this?

I studied economics and environmental policy but landed in entrepreneurship. I wrote The Parallel Entrepreneur after I sold my first company and continued to work on Rbucks, my blog, after I joined the next company. Outside of work I volunteer frequently in my community. I’m an Associate Professor in the Business Department at Diablo Valley College, where I teach marketing and sit on the advisory boards for both the Business and Computer Science departments. I also lead the Diablo Valley Tech Initiative (DVTI), an economic development organization incubated at DVC. Related to DVTI, I run Lamorinda Entrepreneurs, a community group that promotes and supports local entrepreneurship. I have a Master’s in Public Policy from the Harvard Kennedy School and a MBA from the MIT Sloan School of Management.

Ryan's book list on how to start a side hustle

Ryan Buckley Why Ryan loves this book

Max is one of the thought leaders in modern sales development and acceleration. His book is full of actionable advice for the modern sales rep – and entrepreneur – to blast through the building and closing of a sales pipeline. Since entrepreneurship requires selling, I highly recommend this book.

By Max Altschuler ,

Why should I read it?

1 author picked Hacking Sales as one of their favorite books, and they share why you should read it.

What is this book about?

Stay ahead of the sales evolution with a more efficient approach to everything

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You'll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and…


Book cover of Good to Great
Book cover of Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Book cover of The E-Myth Revisited

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Interested in sales, organizational effectiveness, and entrepreneurs?

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