Here are 100 books that The Only Sales Guide You'll Ever Need fans have personally recommended if you like The Only Sales Guide You'll Ever Need. Book DNA is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Essentialism: The Disciplined Pursuit of Less

Michael Cupps Author Of Time Bandit

From my list on make the most of your time.

Why am I passionate about this?

I’m Michael Cupps, author of Time Bandit and creator of a framework that helps people take back their time through prioritization, habit building, and aligning their actions with what matters most. I’ve spent decades leading sales and operations teams in high-pressure environments, and I’ve seen how time either slips away or gets owned. I’m passionate about helping people cut through the noise, focus on what really matters, and build lives filled with purpose, not just productivity.

Michael's book list on make the most of your time

Michael Cupps Why Michael loves this book

This book gave language to something I had long practiced intuitively: doing less, but better. McKeown’s concept of “the disciplined pursuit of less” is critical in a world where distractions are disguised as opportunities. It reminds us that focus isn’t just a tactic—it’s a strategy.

I often recommend this book to leaders and individuals who feel overwhelmed and are struggling to regain control of their time.

By Greg McKeown ,

Why should I read it?

12 authors picked Essentialism as one of their favorite books, and they share why you should read it.

What is this book about?

The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS

Have you ever found yourself struggling with information overload?

Have you ever felt both overworked and underutilised?

Do you ever feel busy but not productive?

If you answered yes to any of these, the way out is to become an Essentialist.

In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of…


If you love The Only Sales Guide You'll Ever Need...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of Traction: How Any Startup Can Achieve Explosive Customer Growth

Rob Walling Author Of Start Small, Stay Small: A Developer's Guide to Launching a Startup

From my list on building and growing a startup.

Why am I passionate about this?

I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.

Rob's book list on building and growing a startup

Rob Walling Why Rob loves this book

There are many traction channels that we can try to leverage as founders and oftentimes it’s difficult to know which channel will work best. This book provides you with the framework to methodically discover and test different traction channels effectively and systematically grow your startup. If nothing else, this book is a great list of marketing approaches that you can use as a starting point for your growth efforts.

By Gabriel Weinberg ,

Why should I read it?

1 author picked Traction as one of their favorite books, and they share why you should read it.

What is this book about?

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will…


Book cover of The Entrepreneur's Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You

Rob Walling Author Of Start Small, Stay Small: A Developer's Guide to Launching a Startup

From my list on building and growing a startup.

Why am I passionate about this?

I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.

Rob's book list on building and growing a startup

Rob Walling Why Rob loves this book

The mental game is perhaps the most important part of being a successful founder while also living a sane and happy life. Sherry Walling is an entrepreneur with a Ph.D. in clinical psychology and helps us understand how to properly equip ourselves for the startup journey. For full disclosure, I am married to Dr. Walling and credited as a contributing author since we collaborated on several of the ideas that served as the basis for this book. But this book is recommended far and wide by those who read it and understand the need to be aware of how difficult this journey can be.

By Sherry Walling , Rob Walling ,

Why should I read it?

1 author picked The Entrepreneur's Guide to Keeping Your Sh*t Together as one of their favorite books, and they share why you should read it.

What is this book about?

Learn how to stay sane and ensure both you and your business thrive for years.
You run a business. And running a business is hard. It can ruin your health. It can ruin your relationships. It can ruin your life.But only if you don’t equip yourself for the journey.The responsibility, stress and loneliness of being an entrepreneur are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running and growing a business infiltrate most aspects of your life.

Over and over we’ve watched our fellow…


If you love Anthony Iannarino...

Book cover of Dark Fae Outcast

Dark Fae Outcast by Autumn M. Birt,

Trapped in our world, the fae are dying from drugs, contaminants, and hopelessness. Kicked out of the dark fae court for tainting his body and magic, Riasg only wants one thing: to die a bit faster. It’s already the end of his world, after all.

But while scoring his last…

Book cover of Strengthsfinder 2.0

Rob Walling Author Of Start Small, Stay Small: A Developer's Guide to Launching a Startup

From my list on building and growing a startup.

Why am I passionate about this?

I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.

Rob's book list on building and growing a startup

Rob Walling Why Rob loves this book

Knowing yourself can be difficult, but essential for success as a founder. Instead of focusing on our weaknesses, Rath argues that we should double down on what makes us unique and he provides us with the tools to discover those strengths. We wear many hats as startup founders, so by understanding our own strengths, we can be more effective leaders and build a more balanced team.

By Gallup , Tom Rath ,

Why should I read it?

1 author picked Strengthsfinder 2.0 as one of their favorite books, and they share why you should read it.

What is this book about?

StrengthsFinder 2.0 features an access code for the new and upgraded version of the StrengthsFinder program, the main selling point of mega-bestseller Now, Discover Your Strengths (over a million copies sold).

Do you have the opportunity to do what you do best every day?

Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths.…


Book cover of Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Étienne Garbugli Author Of Lean B2B: Build Products Businesses Want

From my list on for B2B startup founders.

Why am I passionate about this?

I’m a 3-time B2B startup founder (Flagback, HireVoice, and Highlights). For my 2nd startup, HireVoice, we tried to use The Lean Startup methodology and struggled to get traction on the market. When we shut down the company, I knew I wanted to solve my own pain, and learn B2B. I spent the next 2 years speaking (and learning from) some of the most successful B2B founders in the world. This, eventually led to the publication of my book, Lean B2B. Since then, I’ve been at the forefront of B2B entrepreneurship. The Lean B2B methodology has now been used by thousands of entrepreneurs and innovators to help create successful businesses.

Étienne's book list on for B2B startup founders

Étienne Garbugli Why Étienne loves this book

Bob Moesta is one of the creators of the Job to be Done framework. Demand-Side Sales 101, however, is a lot more than a sales book. The book shows B2B founders how to understand the perceived value of their product, and how to position that value to drive demand on the market.

Book cover of How To Be A GREAT Salesperson...By Monday Morning!

Nico D'Alessandro Author Of People Buy from Me: A Comprehensive Guide to Growing Sales by Building Lasting Connections with your Customers

From my list on sales fundamentals.

Why am I passionate about this?

As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way. 

Nico's book list on sales fundamentals

Nico D'Alessandro Why Nico loves this book

There are many closing techniques in this book your sales reps can start using immediately to increase their sales.

I recommend this book because David does a really good job describing closing techniques. I like how he gives readers the confidence to have impactful conversations with customers that will yield immediate results. If you are in a sales funk and need help closing deals, this is a must-read.

By David Cook ,

Why should I read it?

1 author picked How To Be A GREAT Salesperson...By Monday Morning! as one of their favorite books, and they share why you should read it.

What is this book about?

"I love Dave's book. Now he has an online Master Class!"
- Jack Canfield - New York Times Bestselling Author, Chicken Soup for The Soul.

THE PERFECT GIFT!!! - ORDER FOR YOUR ENTIRE TEAM! - YOU HAVE FOUND THE BOOK YOU ARE LOOKING FOR!! - JUMP-START YOUR 'NEW YEAR' SALES NOW!! - Selected Top 10 "Must-Read" Book by Top Sales World!

- Over 100,000 Books and Master Classes Sold! - Read The Reviews. Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period!After Reading This…


If you love The Only Sales Guide You'll Ever Need...

Book cover of Everyday Medical Miracles: True Stories from the Frontlines in Women’s Health Care

Everyday Medical Miracles by Joseph S. Sanfilippo (editor),

Frontiers of Women from the healthcare perspective. A compilation of 60 true short stories written by an extensive array of healthcare providers, physicians, and advanced practice providers.

All designed to give you, the reader, a glimpse into the day-to-day activities of all of us who provide your health care. Come…

Book cover of Spin Selling

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why Simon loves this book

The research team behind this book tracked 10,000 salespeople, identified what made some more successful than others, and distilled it into a robust methodology.

This book changed the way I sold. It introduced me to what became known as consultative selling. Prior to reading it, I have been taught the more traditional sales approach. The SPIN process was easy to understand and follow, and I saw my sales performance transform because of it.

Its key lessons have remained with me throughout my 35-year sales career. I love it because it takes the focus away from the salesperson and puts it where it should be–on the customer.

By Neil Rackham ,

Why should I read it?

3 authors picked Spin Selling as one of their favorite books, and they share why you should read it.

What is this book about?

The international bestseller that revolutionized high-end selling!

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple,…


Book cover of Unlimited Selling Power: How to Master Hypnotic Selling Skills

Bernie De Souza Author Of Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

From my list on closing skills for insurance agents and network marketers.

Why am I passionate about this?

I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.

Bernie's book list on closing skills for insurance agents and network marketers

Bernie De Souza Why Bernie loves this book

Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.

The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.

By Donald Moine , Kenneth Lloyd ,

Why should I read it?

1 author picked Unlimited Selling Power as one of their favorite books, and they share why you should read it.

What is this book about?

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.


Book cover of How I Raised Myself from Failure to Success in Selling

Dave Kurlan Author Of Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

From my list on to become a sales superstar.

Why am I passionate about this?

I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013. 

Dave's book list on to become a sales superstar

Dave Kurlan Why Dave loves this book

Frank Betger was a sales guru before there were sales gurus! Most of his insights, despite being sixty years old, are still spot on and he influenced my sales consulting and writing career of thirty-five years and counting. Frank was a professional baseball player with the St. Louis Cardinals prior to becoming a sales guru and everyone will relate to his story of failure and how he made himself successful.

By Frank Bettger ,

Why should I read it?

1 author picked How I Raised Myself from Failure to Success in Selling as one of their favorite books, and they share why you should read it.

What is this book about?

What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and happiness a thousandfold! Inside you will find instructive examples and step-by-step guidelines on how to develop the style, spirit, and techniques of a first-rate salesperson. No matter what you sell, your on-the-job performance and profits will increase dramatically when you apply Bettger's keen…


If you love Anthony Iannarino...

Book cover of Karl's War

Karl's War by Neil Spark,

Karl's War is a coming-of-age-meets-thriller set in Germany on the eve of Hitler coming to power. Karl – a reluctant poster boy for the Nazis – meets Jewish Ben and his world is up-turned.

Ben and his family flee to France. Karl joins the German army but deserts and finds…

Book cover of Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

Ryan Buckley Author Of The Parallel Entrepreneur: How to start and run B2B businesses while keeping your day job

From my list on how to start a side hustle.

Why am I passionate about this?

I studied economics and environmental policy but landed in entrepreneurship. I wrote The Parallel Entrepreneur after I sold my first company and continued to work on Rbucks, my blog, after I joined the next company. Outside of work I volunteer frequently in my community. I’m an Associate Professor in the Business Department at Diablo Valley College, where I teach marketing and sit on the advisory boards for both the Business and Computer Science departments. I also lead the Diablo Valley Tech Initiative (DVTI), an economic development organization incubated at DVC. Related to DVTI, I run Lamorinda Entrepreneurs, a community group that promotes and supports local entrepreneurship. I have a Master’s in Public Policy from the Harvard Kennedy School and a MBA from the MIT Sloan School of Management.

Ryan's book list on how to start a side hustle

Ryan Buckley Why Ryan loves this book

Max is one of the thought leaders in modern sales development and acceleration. His book is full of actionable advice for the modern sales rep – and entrepreneur – to blast through the building and closing of a sales pipeline. Since entrepreneurship requires selling, I highly recommend this book.

By Max Altschuler ,

Why should I read it?

1 author picked Hacking Sales as one of their favorite books, and they share why you should read it.

What is this book about?

Stay ahead of the sales evolution with a more efficient approach to everything

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You'll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and…


Book cover of Essentialism: The Disciplined Pursuit of Less
Book cover of Traction: How Any Startup Can Achieve Explosive Customer Growth
Book cover of The Entrepreneur's Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You

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Interested in sales, startups, and rock and roll?

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