Here are 100 books that The Only Sales Guide You'll Ever Need fans have personally recommended if you like The Only Sales Guide You'll Ever Need. Book DNA is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Essentialism: The Disciplined Pursuit of Less

Michael Cupps Author Of Time Bandit

From my list on make the most of your time.

Why am I passionate about this?

I’m Michael Cupps, author of Time Bandit and creator of a framework that helps people take back their time through prioritization, habit building, and aligning their actions with what matters most. I’ve spent decades leading sales and operations teams in high-pressure environments, and I’ve seen how time either slips away or gets owned. I’m passionate about helping people cut through the noise, focus on what really matters, and build lives filled with purpose, not just productivity.

Michael's book list on make the most of your time

Michael Cupps Why Michael loves this book

This book gave language to something I had long practiced intuitively: doing less, but better. McKeown’s concept of “the disciplined pursuit of less” is critical in a world where distractions are disguised as opportunities. It reminds us that focus isn’t just a tactic—it’s a strategy.

I often recommend this book to leaders and individuals who feel overwhelmed and are struggling to regain control of their time.

By Greg McKeown ,

Why should I read it?

12 authors picked Essentialism as one of their favorite books, and they share why you should read it.

What is this book about?

The life-changing international bestseller that started a global movement - now updated with the new 21-Day Essentialism Challenge and an exclusive excerpt from EFFORTLESS

Have you ever found yourself struggling with information overload?

Have you ever felt both overworked and underutilised?

Do you ever feel busy but not productive?

If you answered yes to any of these, the way out is to become an Essentialist.

In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of…


If you love The Only Sales Guide You'll Ever Need...

Book cover of These Blue Mountains

These Blue Mountains by Sarah Loudin Thomas,

A moving story of love, betrayal, and the enduring power of hope in the face of darkness.

German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…

Book cover of Traction: How Any Startup Can Achieve Explosive Customer Growth

Rob Walling Author Of Start Small, Stay Small: A Developer's Guide to Launching a Startup

From my list on building and growing a startup.

Why am I passionate about this?

I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.

Rob's book list on building and growing a startup

Rob Walling Why Rob loves this book

There are many traction channels that we can try to leverage as founders and oftentimes it’s difficult to know which channel will work best. This book provides you with the framework to methodically discover and test different traction channels effectively and systematically grow your startup. If nothing else, this book is a great list of marketing approaches that you can use as a starting point for your growth efforts.

By Gabriel Weinberg ,

Why should I read it?

1 author picked Traction as one of their favorite books, and they share why you should read it.

What is this book about?

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will…


Book cover of The Entrepreneur's Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You

Rob Walling Author Of Start Small, Stay Small: A Developer's Guide to Launching a Startup

From my list on building and growing a startup.

Why am I passionate about this?

I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.

Rob's book list on building and growing a startup

Rob Walling Why Rob loves this book

The mental game is perhaps the most important part of being a successful founder while also living a sane and happy life. Sherry Walling is an entrepreneur with a Ph.D. in clinical psychology and helps us understand how to properly equip ourselves for the startup journey. For full disclosure, I am married to Dr. Walling and credited as a contributing author since we collaborated on several of the ideas that served as the basis for this book. But this book is recommended far and wide by those who read it and understand the need to be aware of how difficult this journey can be.

By Sherry Walling , Rob Walling ,

Why should I read it?

1 author picked The Entrepreneur's Guide to Keeping Your Sh*t Together as one of their favorite books, and they share why you should read it.

What is this book about?

Learn how to stay sane and ensure both you and your business thrive for years.
You run a business. And running a business is hard. It can ruin your health. It can ruin your relationships. It can ruin your life.But only if you don’t equip yourself for the journey.The responsibility, stress and loneliness of being an entrepreneur are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running and growing a business infiltrate most aspects of your life.

Over and over we’ve watched our fellow…


If you love Anthony Iannarino...

Book cover of Coyote Weather

Coyote Weather by Amanda Cockrell,

Coyote weather is the feral, hungry season, drought-stricken, and ready to catch fire. It’s 1967, and the American culture is violently remaking itself while the country is forcibly sending its young men to fight in a deeply unpopular war.

Jerry has stubbornly made no plans for the future because he…

Book cover of Strengthsfinder 2.0

Rob Walling Author Of Start Small, Stay Small: A Developer's Guide to Launching a Startup

From my list on building and growing a startup.

Why am I passionate about this?

I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.

Rob's book list on building and growing a startup

Rob Walling Why Rob loves this book

Knowing yourself can be difficult, but essential for success as a founder. Instead of focusing on our weaknesses, Rath argues that we should double down on what makes us unique and he provides us with the tools to discover those strengths. We wear many hats as startup founders, so by understanding our own strengths, we can be more effective leaders and build a more balanced team.

By Gallup , Tom Rath ,

Why should I read it?

1 author picked Strengthsfinder 2.0 as one of their favorite books, and they share why you should read it.

What is this book about?

StrengthsFinder 2.0 features an access code for the new and upgraded version of the StrengthsFinder program, the main selling point of mega-bestseller Now, Discover Your Strengths (over a million copies sold).

Do you have the opportunity to do what you do best every day?

Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now,…


Book cover of Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Étienne Garbugli Author Of Lean B2B: Build Products Businesses Want

From my list on for B2B startup founders.

Why am I passionate about this?

I’m a 3-time B2B startup founder (Flagback, HireVoice, and Highlights). For my 2nd startup, HireVoice, we tried to use The Lean Startup methodology and struggled to get traction on the market. When we shut down the company, I knew I wanted to solve my own pain, and learn B2B. I spent the next 2 years speaking (and learning from) some of the most successful B2B founders in the world. This, eventually led to the publication of my book, Lean B2B. Since then, I’ve been at the forefront of B2B entrepreneurship. The Lean B2B methodology has now been used by thousands of entrepreneurs and innovators to help create successful businesses.

Étienne's book list on for B2B startup founders

Étienne Garbugli Why Étienne loves this book

Bob Moesta is one of the creators of the Job to be Done framework. Demand-Side Sales 101, however, is a lot more than a sales book. The book shows B2B founders how to understand the perceived value of their product, and how to position that value to drive demand on the market.

Book cover of How To Be A GREAT Salesperson...By Monday Morning!

Nico D'Alessandro Author Of People Buy from Me: A Comprehensive Guide to Growing Sales by Building Lasting Connections with your Customers

From my list on sales fundamentals.

Why am I passionate about this?

As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way. 

Nico's book list on sales fundamentals

Nico D'Alessandro Why Nico loves this book

There are many closing techniques in this book your sales reps can start using immediately to increase their sales.

I recommend this book because David does a really good job describing closing techniques. I like how he gives readers the confidence to have impactful conversations with customers that will yield immediate results. If you are in a sales funk and need help closing deals, this is a must-read.

By David Cook ,

Why should I read it?

1 author picked How To Be A GREAT Salesperson...By Monday Morning! as one of their favorite books, and they share why you should read it.

What is this book about?

"I love Dave's book. Now he has an online Master Class!"
- Jack Canfield - New York Times Bestselling Author, Chicken Soup for The Soul.

THE PERFECT GIFT!!! - ORDER FOR YOUR ENTIRE TEAM! - YOU HAVE FOUND THE BOOK YOU ARE LOOKING FOR!! - JUMP-START YOUR 'NEW YEAR' SALES NOW!! - Selected Top 10 "Must-Read" Book by Top Sales World!

- Over 100,000 Books and Master Classes Sold! - Read The Reviews. Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period!After Reading This…


If you love The Only Sales Guide You'll Ever Need...

Book cover of Temple of Dreams: A Novel of Now and Then

Temple of Dreams by Carolyn Mathews,

Homeless following the death of his adoptive parents in a car crash and the subsequent loss of their farm tenancy, Seb decides to enrol as a residential student at the Asklepios Foundation, a College of Natural Medicine, boasting a sanctuary modelled on an ancient Greek healing temple. Spending a night…

Book cover of Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

Ryan Buckley Author Of The Parallel Entrepreneur: How to start and run B2B businesses while keeping your day job

From my list on how to start a side hustle.

Why am I passionate about this?

I studied economics and environmental policy but landed in entrepreneurship. I wrote The Parallel Entrepreneur after I sold my first company and continued to work on Rbucks, my blog, after I joined the next company. Outside of work I volunteer frequently in my community. I’m an Associate Professor in the Business Department at Diablo Valley College, where I teach marketing and sit on the advisory boards for both the Business and Computer Science departments. I also lead the Diablo Valley Tech Initiative (DVTI), an economic development organization incubated at DVC. Related to DVTI, I run Lamorinda Entrepreneurs, a community group that promotes and supports local entrepreneurship. I have a Master’s in Public Policy from the Harvard Kennedy School and a MBA from the MIT Sloan School of Management.

Ryan's book list on how to start a side hustle

Ryan Buckley Why Ryan loves this book

Max is one of the thought leaders in modern sales development and acceleration. His book is full of actionable advice for the modern sales rep – and entrepreneur – to blast through the building and closing of a sales pipeline. Since entrepreneurship requires selling, I highly recommend this book.

By Max Altschuler ,

Why should I read it?

1 author picked Hacking Sales as one of their favorite books, and they share why you should read it.

What is this book about?

Stay ahead of the sales evolution with a more efficient approach to everything

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You'll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find…


Book cover of Unlimited Selling Power: How to Master Hypnotic Selling Skills

Bernie De Souza Author Of Getting "Yes" Decisions: What insurance agents and financial advisors can say to clients.

From my list on closing skills for insurance agents and network marketers.

Why am I passionate about this?

I see salesmen talking and selling, but never being able to close. They use outdated techniques from 30 years ago. The world now is over exposed and over marketed to. Buyers are more sophisticated. We have to change.

Bernie's book list on closing skills for insurance agents and network marketers

Bernie De Souza Why Bernie loves this book

Focus and controlling our prospects’ attention is the first step. Add some conversational hypnosis and we will have more influence over the outcome.

The authors believe in carefully crafted sales scripts to talk to the unconscious mind of our prospects. While these structure sentences seem challenging at first, we gradually become aware of their power as we progress through this book.

By Donald Moine , Kenneth Lloyd ,

Why should I read it?

1 author picked Unlimited Selling Power as one of their favorite books, and they share why you should read it.

What is this book about?

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.


Book cover of Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

John Lamerton Author Of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

From my list on thinking big for small business owners in the UK.

Why am I passionate about this?

I used to hate lifestyle businesses, looking down my nose at them, saying (as many others do!) that they weren’t real businesses. After a “lightbulb moment,” I now proudly describe myself as an ambitious lifestyle business owner – someone who designs their business around their lifestyle, rather than the other way around. Work to live, not live to work! As well as Big Ideas... for Small Businesses, a bestselling book about how to build a lifestyle business, I also host the Ambitious Lifestyle Business podcast, where I interview other lifestyle business owners, discovering how what an ambitious, lifestyle business looks like for them.

John's book list on thinking big for small business owners in the UK

John Lamerton Why John loves this book

Who wouldn't want to work less and make more?

James Schramko feels like an Australian version of me: he's started, built and sold multiple successful businesses over a couple of decades. He's been there, done that, and sold the T-shirt – but prefers to spend his days surfing rather than working.

This book shows you how he achieves that work/life balance – by working less and making more.

By James Schramko ,

Why should I read it?

2 authors picked Work Less, Make More as one of their favorite books, and they share why you should read it.

What is this book about?

Work Less, Make More is a dense delivery of solid systems and sane advice. It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack.
~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0

James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out!
~ Jonathan Mizel

In Work Less, Make More, James proves that keeping…


If you love Anthony Iannarino...

Book cover of Marriage and Fatherhood in the Nazi SS

Marriage and Fatherhood in the Nazi SS by Amy Carney,

When I was writing this book, several of my friends jokingly called it the Nazi baby book, with one insisting it would make a great title. Nazi Babies – admittedly, that is a catchy title, but that’s not exactly what my book is about. SS babies would be slightly more…

Book cover of The Yes Syndrome: A Complete Guide to Selling Professionally

Wayne Moloney Author Of The Wentworth Prospect: A novel guide to success in B2B sales

From my list on B2B salespeople to stay relevant and successful.

Why am I passionate about this?

Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.

Wayne's book list on B2B salespeople to stay relevant and successful

Wayne Moloney Why Wayne loves this book

The YES Syndrome could have been written yesterday.

But it was first published in 1982. Proof that the basics of good selling are not new, but have been the foundation of successful, ethical selling for decades, if not longer.

Combine the timeless customer-focused sales skills that Beveridge shares with the emerging technologies of the 21st century and salespeople will not only remain relevant, but indispensable and invaluable to buyers.

By Don Beveridge ,

Why should I read it?

1 author picked The Yes Syndrome as one of their favorite books, and they share why you should read it.

What is this book about?

'The YES Syndrome' is much more than simplistic selling techniques or more "HOW-TO." It is a unique, complete system, from the initial "customer needs analysis" through to the sophisticated 'customer focused proposal.' These systems work. They have been proven and Don Beveridge's concepts have been embraced by corporated America.


Book cover of Essentialism: The Disciplined Pursuit of Less
Book cover of Traction: How Any Startup Can Achieve Explosive Customer Growth
Book cover of The Entrepreneur's Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You

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Interested in sales, startups, and rock and roll?

Sales 89 books
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Rock And Roll 83 books