Here are 100 books that Sales Secrets fans have personally recommended if you like Sales Secrets. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Spin Selling

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why Simon loves this book

The research team behind this book tracked 10,000 salespeople, identified what made some more successful than others, and distilled it into a robust methodology.

This book changed the way I sold. It introduced me to what became known as consultative selling. Prior to reading it, I have been taught the more traditional sales approach. The SPIN process was easy to understand and follow, and I saw my sales performance transform because of it.

Its key lessons have remained with me throughout my 35-year sales career. I love it because it takes the focus away from the salesperson and puts it where it should be–on the customer.

By Neil Rackham ,

Why should I read it?

3 authors picked Spin Selling as one of their favorite books, and they share why you should read it.

What is this book about?

The international bestseller that revolutionized high-end selling!

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple,…


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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of The Challenger Sale: Taking Control of the Customer Conversation

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why Simon loves this book

How important are customer relationships to sales success? This book really (no pun intended) challenged my thinking. It argues that the classic relationship-building approach that so many salespeople employ to win favor with their customers is flawed.

The research behind this book identified five distinct profiles that all salespeople fall into. What fascinated me was that only one of them, the Challenger, consistently delivered high performance. I have always been a strong advocate of finding out what the very best performers did and replicating it, so I devoured the research in this book.

It changed the way that I presented information to my customers so that I focused on providing valuable insights that challenged my customer's way of thinking so that maximum value could be provided to them.

By Matthew Dixon , Brent Adamson ,

Why should I read it?

2 authors picked The Challenger Sale as one of their favorite books, and they share why you should read it.

What is this book about?

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, "The Challenger Sale" argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every…


Book cover of The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

Simon Hazeldine Author Of Neuro-Sell: How Neuroscience can Power Your Sales Success

From my list on sell ethically and effectively.

Why am I passionate about this?

I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.

Simon's book list on sell ethically and effectively

Simon Hazeldine Why Simon loves this book

This book rejected the manipulative tactics that were sadly all too common among some sales teams. It emphasizes the importance of following a considered sales process. During my sales career, I discovered that when you follow a robust sales process, your success is multiplied.

I was inspired by this book as a refreshing alternative to the traditional, somewhat combative approach that typified traditional sales training with its focus on “overcoming customer objections” and “going for the close.” Instead, it championed the idea of selling as a joint venture or partnership that you engage in with your customer.

This focus on creating a win-win outcome has helped me to develop many long-standing customer relationships–some that have lasted decades.

By Robert B. Miller , Stephen E. Heiman , Tad Tuleja

Why should I read it?

2 authors picked The New Strategic Selling as one of their favorite books, and they share why you should read it.

What is this book about?

Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list…


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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of How To Be A GREAT Salesperson...By Monday Morning!

Nico D'Alessandro Author Of People Buy from Me: A Comprehensive Guide to Growing Sales by Building Lasting Connections with your Customers

From my list on sales fundamentals.

Why am I passionate about this?

As a youth, I was very athletic and always aspired to be the captain of the team. I worked hard and was very driven to earn this right. As a sales professional, I have continued that passion and channeled it into sales. In addition, due to my experience in sports, I am really passionate about coaching others. I feel that with the right direction, the right motivation, and the right information, anyone can be successful in sales. All of the authors for the sales books I have recommended are also giving back to society in their own way. 

Nico's book list on sales fundamentals

Nico D'Alessandro Why Nico loves this book

There are many closing techniques in this book your sales reps can start using immediately to increase their sales.

I recommend this book because David does a really good job describing closing techniques. I like how he gives readers the confidence to have impactful conversations with customers that will yield immediate results. If you are in a sales funk and need help closing deals, this is a must-read.

By David Cook ,

Why should I read it?

1 author picked How To Be A GREAT Salesperson...By Monday Morning! as one of their favorite books, and they share why you should read it.

What is this book about?

"I love Dave's book. Now he has an online Master Class!"
- Jack Canfield - New York Times Bestselling Author, Chicken Soup for The Soul.

THE PERFECT GIFT!!! - ORDER FOR YOUR ENTIRE TEAM! - YOU HAVE FOUND THE BOOK YOU ARE LOOKING FOR!! - JUMP-START YOUR 'NEW YEAR' SALES NOW!! - Selected Top 10 "Must-Read" Book by Top Sales World!

- Over 100,000 Books and Master Classes Sold! - Read The Reviews. Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period!After Reading This…


Book cover of Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Alan Stein Jr. Author Of Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout

From my list on managing stress and beating burnout.

Why am I passionate about this?

I’m a professional keynote speaker and author that has long been fascinated with tenants of high performance. When I began, I was curious about how high performance could lead to increased achievement and accomplishment. Now, I am fascinated by how high performance can lead to heightened happiness and fulfillment. Thus, I love reading, watching, and listening to any resource that can help improve the quality of my life… so that I can pay that forward and improve the quality of life for those I serve. I believe a candle loses nothing by lighting another candle. 

Alan's book list on managing stress and beating burnout

Alan Stein Jr. Why Alan loves this book

I am confident I can make a very compelling argument that the most important skill set we need to develop as human beings is our Emotional Intelligence. Our EQ lays the foundation for both our personal and professional success… as well as heavily influences our happiness and fulfillment. Twelve and a Half uses humor and practical stories/examples to break down a dozen of the most important traits we need to develop to become our best selves (traits like empathy, compassion, curiosity, ambition, and gratitude). I read this book cover to cover in less than 24 hours… it’s that good!

By Gary Vaynerchuk ,

Why should I read it?

1 author picked Twelve and a Half as one of their favorite books, and they share why you should read it.

What is this book about?

USA Today Bestseller

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not…


Book cover of The 10x Rule: The Only Difference Between Success and Failure

Steve Mastroianni Author Of Hobby Boss: Turn Your Passion Into Profits Online

From my list on to kick you into high gear.

Why am I passionate about this?

I have been interested in motivation, productivity, and growth my whole life. I find it fascinating how we all have 24 hours; however, some people can maximize that time to create success while others let it go to waste. It all comes down to mindset. As an entrepreneur, I’ve consumed countless books, courses, and coaching programs to create what I call the “Rockstar Mind.” It has helped me tour the world opening for bands like KISS, write two best-selling books and 3 hit songs, and run two online businesses while supporting my young family during a global pandemic. I’m always looking for the edge to create more impact in my day.

Steve's book list on to kick you into high gear

Steve Mastroianni Why Steve loves this book

This is my go-to book to feel motivated and get back into taking action (or “massive action” as Grant calls it). I highly recommend getting your hands on the audiobook version and setting the speed to at least 1.5x to get a world-class pep talk from one of the most energetic and best action-takers out there. I guarantee it will inspire you to get more out of your day.

By Grant Cardone ,

Why should I read it?

2 authors picked The 10x Rule as one of their favorite books, and they share why you should read it.

What is this book about?

Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clich s and risk-aversion while taking concrete steps to…


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Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she…

Book cover of The Wolf of Wall Street

Robert Kerbeck Author Of RUSE: Lying the American Dream from Hollywood to Wall Street

From my list on cons and scams.

Why am I passionate about this?

Growing up in the automobile business (my great-grandfather sold horse carriages before cars were invented!), I’ve always been fascinated by salesmen and con artists, and the very thin line that often separates the two. What is a sales pitch, for example, and what is an outright lie? Where does the truth live anymore? Media? Politics? Business? None of the above? It has never been more important to learn the truth, and never has it been harder to find it. And it’s this very issue that is dividing the world. We think the other side has been conned. They think we’ve been conned. One thing’s for sure—someone’s getting conned. And that’s why I love con books! 

Robert's book list on cons and scams

Robert Kerbeck Why Robert loves this book

Wolf of Wall Street author Jordan Belfort and I shared more than a few things in common. First off, we were both using the telephone for illegal purposes: me to con executives and gatekeepers to reveal corporate secrets; Belfort to defraud mom-and-pop investors to the tune of $200 million or so. And we both spent time in Beverly Hills: me while playing a desk clerk in a couple of episodes of Melrose Place; Belfort while living there after his pump-and-dump outfit Stratton Oakmont was shut down. Belfort’s Midas-gone-rogue story is chock full of sex, drugs, and sinking ships, and The Godfather of con stories. 

By Jordan Belfort ,

Why should I read it?

1 author picked The Wolf of Wall Street as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER • Now a major motion picture directed by Martin Scorsese and starring Leonardo DiCaprio
 
By day he made thousands of dollars a minute. By night he spent it as fast as he could. From the binge that sank a 170-foot motor yacht and ran up a $700,000 hotel tab, to the wife and kids waiting at home and the fast-talking, hard-partying young stockbrokers who called him king, here, in Jordan Belfort’s own words, is the story of the ill-fated genius they called the Wolf of Wall Street. In the 1990s, Belfort became one of the most…


Book cover of Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals

Mike Esterday Author Of Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance

From my list on improving sales performance.

Why am I passionate about this?

I’ve built my career around the belief that sales is a noble profession and that selling is about uncovering needs, filling needs, and creating value for customers. Things like purpose, ethics and values should be at the center of why someone sells. And those that do will be far more successful. I love these books because they all support these ideas of sales as a career to be proud of, that is necessary and that good salespeople truly put the best interests of their customers first. 

Mike's book list on improving sales performance

Mike Esterday Why Mike loves this book

This book is a great mix of anecdotal evidence from some of the best salespeople, summarized into clear takeaways about the importance of authenticity, purpose, and relationship building.

Scott’s book articulates well why success in sales is so much more about who you are and what you believe than it is about what you do. He shows how the salespeople who are at the very top of their games have figured out their own "superpower" and that sales leaders have to go beyond managing numbers and instead manage the individuals on their teams. 

By Scott Ingram ,

Why should I read it?

1 author picked Sales Success Stories as one of their favorite books, and they share why you should read it.

What is this book about?

Want to learn the insider secrets of the top 1% sales achievers? Discover the inspiring techniques of 20 sales VIPs so you can climb the ranks and bring in the biggest commissions of your career.

Fed up with the same old sales results? Tired of advice from so-called sales gurus who don't actually sell for a living? Want to learn closing techniques from real-world doers? Account director, podcast host, and top 1% achiever Scott Ingram has spent his whole life obsessed with sales. With nearly two decades of sales experience under his belt, he's ready to share 60 inspiring stories…


Book cover of Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever

Ed Brodow Author Of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals

From my list on how to negotiate for personal success.

Why am I passionate about this?

Ed Brodow is one of the world’s leading experts on the art of negotiation and the bestselling author of eight books, including the business classic Negotiation Boot Camp. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. A nationally recognized television personality, Ed has appeared as a negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. For more than two decades, his acclaimed seminars have set the standard for "how to make a deal" in Corporate America. Ed is a former U.S. Marine officer, Fortune 500 sales manager, and Hollywood movie actor.

Ed's book list on how to negotiate for personal success

Ed Brodow Why Ed loves this book

My good friend Jeffrey Gitomer is the man when it comes to sales training. His colorful book aims to demystify the basic principles of selling. The amusing cartoons and pithy advice make this fun book appealing and accessible. Gitomer is unashamedly enthusiastic about sales and sales negotiation. His prose is straightforward and realistic. The Little Red Book includes plenty of advice and practical ideas on every aspect of the sales process.

By Jeffrey Gitomer ,

Why should I read it?

1 author picked Little Red Book of Selling as one of their favorite books, and they share why you should read it.

What is this book about?

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for…


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Book cover of Old Man Country

Old Man Country by Thomas R. Cole,

This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.

In these and other intimate conversations, the book…

Book cover of Dirt Cheap

Cathy Ballou Mealey Author Of Sloth and Squirrel in a Pickle

From my list on entrepreneurship and jobs for kids.

Why am I passionate about this?

I have never picked a peck of pickles, but I have been a crossing guard, pet-sitter, and professional gift-wrapper. I’ve worked in department stores, banks, libraries, colleges, and even a middle school cafeteria. Every job has taught me about the value of hard work, allowed me to pursue a passion, and inspired me to connect with all kinds of people. My current job - picture book author - is my favorite! I write to empower and inspire readers with new ideas and encourage them, like my characters, to succeed by maintaining a positive attitude and a growth mindset!

Cathy's book list on entrepreneurship and jobs for kids

Cathy Ballou Mealey Why Cathy loves this book

Birdie really wants a special soccer ball, the XR1000 Super Extreme. She starts selling dirt at 25 cents per bag, and soon has plenty of customers. While she does earn enough to buy the ball, she inadvertently creates a big problem. She has no yard left for playing soccer! What can she sell next in order to buy new soil for her lawn? This determined, creative soccer star’s story will inspire readers to persevere and amend for any oversights in their entrepreneurial ventures.

By Mark Hoffmann ,

Why should I read it?

1 author picked Dirt Cheap as one of their favorite books, and they share why you should read it.

What is this book about?

A young entrepreneur sets out to earn some money and discovers the value of a dollar (and of dirt)! Perfect for fans of Lemonade in Winter, The Most Magnificent Thing, and Rosie Revere, Engineer.

Birdie doesn't know much about money. All she knows is that she wants a new soccer ball that costs $24.95. The fastest way to that $24.95 is going into sales, but what to sell?

All her belongings?
Not much of a market for those.

Birdie needs something that she has in abundance and that everyone needs. So when she sees everyone in her neighborhood working on…


Book cover of Spin Selling
Book cover of The Challenger Sale: Taking Control of the Customer Conversation
Book cover of The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

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