Here are 65 books that Connect fans have personally recommended if you like Connect. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Start With Why: How Great Leaders Inspire Everyone to Take Action

Kelly Winegarden Hall Author Of Love Works

From my list on bringing empowered organizations to life.

Why am I passionate about this?

I was born into a family and community of hardworking, service-oriented people with attraction to abundance, entertaining friends, and giving gifts. To earn money, I started selling gift wrap and greeting cards around eight years old, babysitting most of the kids in my small Iowa town at some point, and working summers in the fields at age 12.

As my career unfolded, I had a great seat at the table in multinational corporations, global business teams, private-equity-sponsored growth companies, and a disruptive innovation venture. My effectiveness as a colleague and a leader has been dramatically enhanced by the stories great writers share, and I only hope someone else is helped by the stories I’ve captured in Love Works.

Kelly's book list on bringing empowered organizations to life

Kelly Winegarden Hall Why Kelly loves this book

This book has been a go-to for years, as I really appreciate Simon’s guidance to ALWAYS clarify the mission and purpose of any organization before digging deeper into the strategies and action plans to advance the mission.

All too often, my bias for action had driven me to jump into the work of creation and delivery. If every single player on the field with me wasn’t 100% bought into the game we were playing, why we were there, and where we wanted to be in the future, we wasted precious time and resources.

Simon Sinek taught me to pause and bring great intention to the enrollment in the mission of any venture. I also appreciate his insights into the stretch zone where people are most effective driving change. We don’t want to be cozy or panicked at work, but stretched in pursuit of meaningful change, and always better together.

By Simon Sinek ,

Why should I read it?

13 authors picked Start With Why as one of their favorite books, and they share why you should read it.

What is this book about?

THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!

WHAT READERS ARE SAYING ABOUT START WITH WHY:

'It's amazing how a book can change the course of your life, and this book did that' Reader Review

'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review

'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review

'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review

Discover your purpose with one simple…


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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of Net Positive: How Courageous Companies Thrive by Giving More Than They Take

Neil Gaught Author Of CORE

From my list on purpose and the future of business.

Why am I passionate about this?

I’ve read countless books and articles on business, leadership, and sustainability—but the ones I return to are those that grapple with purpose. I’m drawn to anything that challenges the "business as usual" status quo and shows how business can be a force for good. Having worked across sectors and shaped my own thinking around the challenges facing business and society, I know how powerful purpose can be when done right. But more than that, I feel it—these books fuel my belief that meaningful change is possible. If you care about business’s potential to positively shape society and the planet, give them a go.

Neil's book list on purpose and the future of business

Neil Gaught Why Neil loves this book

I wrote extensively about Paul Polman in my own book—particularly about his courage. What I admire most is that he didn’t just talk about purpose; he lived it and delivered it.

Reading this book reminded me why I found his leadership at Unilever so compelling. Like purpose itself, Unilever isn’t perfect—but what Polman stood for and what he managed to achieve showed what’s truly possible when courage, conviction, and commitment meet strategy.

I loved how the book balances idealism with practical insight. It pushed my thinking further, reaffirming that profit and purpose can and must coexist if business is to remain relevant in today’s world.

By Paul Polman , Andrew Winston ,

Why should I read it?

3 authors picked Net Positive as one of their favorite books, and they share why you should read it.

What is this book about?

A Financial Times Best Business Book of the Year

Named one of 10 Best New Management Books for 2022 by Thinkers50

"An advocate of sustainable capitalism explains how it's done" - The Economist

"Polman's new book with the sustainable business expert Andrew Winston...argues that it's profitable to do business with the goal of making the world better." - The New York Times

Named as recommended reading by Fortune's CEO Daily

"...Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking."…


Book cover of Purpose and Profit: How Business Can Lift Up the World

Anne Bahr Thompson Author Of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

From my list on shifting the role business plays in society.

Why am I passionate about this?

I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.

Anne's book list on shifting the role business plays in society

Anne Bahr Thompson Why Anne loves this book

Although I was familiar with Harvard Business School professor George Serafeim’s research and work on impact weighted accounting before I read this book, I still found it informative and inspiring.

The first half of this book is a primer on ESG and sustainability highlighting societal shifts and why purpose and impact have moved to the forefront. And the second half details how impact and outcomes can be achieved. 

This book is an excellent introduction for people new to purpose – or questioning its real value financially – as well as for those of us who have long been in this space.

Drawing extensively on his research and that of colleagues, Serafeim emphasizes how doing good creates competitive advantage.

By George Serafeim ,

Why should I read it?

1 author picked Purpose and Profit as one of their favorite books, and they share why you should read it.

What is this book about?

Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools?

What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand:

How and why environmental and social issues are becoming increasingly relevant…


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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of Emotional Branding: The New Paradigm for Connecting Brands to People

Anne Bahr Thompson Author Of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

From my list on shifting the role business plays in society.

Why am I passionate about this?

I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.

Anne's book list on shifting the role business plays in society

Anne Bahr Thompson Why Anne loves this book

First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.

I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.

As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….” 

Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of knowing, inspires readers while also illustrating how many decisions about branding are actually about integrated business strategy and cultivating meaningful connections.

By Marc Gobe ,

Why should I read it?

1 author picked Emotional Branding as one of their favorite books, and they share why you should read it.

What is this book about?

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how…


Book cover of Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies

Andreas Widmer Author Of The Art of Principled Entrepreneurship: Creating Enduring Value

From my list on change how you think on leadership business life.

Why am I passionate about this?

With decades of experience in business, entrepreneurship, and leadership, I’ve worked across industries and continents, particularly in emerging markets. From launching high-tech ventures to advising companies and co-founding The SEVEN Fund, which promotes enterprise solutions to poverty, my focus has been on how businesses can drive real, sustainable impact. I am a professor and an author, and I believe great businesses create lasting value—not just for shareholders but for employees, customers, and society. These five books have profoundly shaped my thinking on leadership, business strategy, and personal growth. Whether you're an entrepreneur or an executive, they offer invaluable insights for thinking and leading better.

Andreas' book list on change how you think on leadership business life

Andreas Widmer Why Andreas loves this book

I don’t think I’ve ever read a better book on management than this one. Charles Koch is, of course, no ordinary business leader—his results speak for themselves. Building one of the largest private companies in the world requires not just strategic brilliance but a deep understanding of human nature, incentives, and organizational design.

What sets Koch’s approach apart is his profound respect for human excellence. His Market-Based Management (MBM) system is one of the most person-centered frameworks I’ve encountered. Unlike the rigid structures of traditional corporate hierarchies, Koch embraces dynamic, self-organizing teams. There are no job descriptions or top-down mandates—teams select their own members and redefine roles based on each individual’s strengths, experiences, and comparative advantages. It’s simple, obvious in hindsight, yet uncommon and revolutionary in practice.

His philosophy aligns closely with my own conviction that true value creation is rooted in empowering individuals to operate at their highest…

By Charles G. Koch ,

Why should I read it?

1 author picked Good Profit as one of their favorite books, and they share why you should read it.

What is this book about?

A NEW YORK TIMES BESTSELLER Koch Industries is one of the largest private companies in the world with an estimated worth of $100 billion. But what makes this company so profitable? You won't find its name on the connectors in your smartphone or your baby's ultra-absorbent nappies, but Koch makes these and many other innovations, driven by its Market-Based Management(R) system for generating good profit. Good profit results from products and services that improve people's lives. It results from a culture where employees are empowered to be entrepreneurial and customer-focused.
Drawing on stories from his nearly six decades in business,…


Book cover of Conscious Capitalism

Neil Gaught Author Of CORE

From my list on purpose and the future of business.

Why am I passionate about this?

I’ve read countless books and articles on business, leadership, and sustainability—but the ones I return to are those that grapple with purpose. I’m drawn to anything that challenges the "business as usual" status quo and shows how business can be a force for good. Having worked across sectors and shaped my own thinking around the challenges facing business and society, I know how powerful purpose can be when done right. But more than that, I feel it—these books fuel my belief that meaningful change is possible. If you care about business’s potential to positively shape society and the planet, give them a go.

Neil's book list on purpose and the future of business

Neil Gaught Why Neil loves this book

I’ve read lots of books about the future of business and the future of capitalism, but this book deeply inspired me. Mackey and Sisodia articulate with clarity and conviction what I’ve long believed—that purpose and profit are not mutually exclusive but, in fact, must go hand in hand.

I particularly connected with their emphasis on conscious leadership and the need for a higher purpose to guide business strategy. It reinforced my own thinking and sharpened my understanding of how critical it is for leaders to align values with actions. I saw clear parallels with the approach I have developed, and it affirmed for me that embedding purpose isn’t just desirable—it’s essential.

By Rajendra Sisodia , John Mackey ,

Why should I read it?

1 author picked Conscious Capitalism as one of their favorite books, and they share why you should read it.

What is this book about?

As seen on Oprah's Super Soul Sunday A New York Times and Wall Street Journal Bestseller In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can--and do--work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we…


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Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she…

Book cover of Good Power: Leading Positive Change in Our Lives, Work, and World

Trudy Worth Author Of Heartful Business: Leading with the World in Mind

From my list on leadership to change the world of work for good.

Why am I passionate about this?

I’ve experienced good organisations and less so in my working life. Likewise, I've experienced the good and less so of leadership. In leading teams and organisations during my career, I, too, have been an example of both, so I’m passionate about helping leaders grow their capability to ‘avoid the less so’ and lead well, with humanity and greater consciousness, to create workplaces where people flourish and organisations that contribute positively to the future of our world.

Trudy's book list on leadership to change the world of work for good

Trudy Worth Why Trudy loves this book

Power has gotten a bad rap over the years due to its selfish/self-interested misuse in all walks of life. For me, Rometty’s book resets the dial with its refreshing focus on using power for the greater good and creating positive change in organisations and wider society.

I really liked the book's blend of memoir, practical advice and tools, and the core concept of good power—shifting from the traditional notion of leadership as control and power to a practice that puts empathy, inclusion, and service at heart. Ultimately, the book is about meaningful, positive change…something we can surely all get behind.

By Ginni Rometty ,

Why should I read it?

1 author picked Good Power as one of their favorite books, and they share why you should read it.

What is this book about?

A Wall Street Journal Bestseller

Former IBM CEO Ginni Rometty delivers a powerful combination of memoir, leadership lessons, and big ideas on how we can all drive meaningful change.

Ginni Rometty led one of the world's most iconic companies, and in Good Power she recounts her groundbreaking path from a challenging childhood to becoming the CEO of IBM and one of the world's most influential business leaders. With candor and depth, Rometty shares milestones from her life and career while redefining power as a way to drive meaningful change in positive ways for ourselves, our organizations, and for the many,…


Book cover of Rebuild: How to thrive in the new Kindness Economy

Oona Horx Strathern Author Of The Kindness Economy: A new currency for the future of business, work and life

From my list on showing that kindness is profitable (and not boring).

Why am I passionate about this?

I am passionate about looking for new ways to see our future. As a futurist and trend researcher for over 30 years, I am drawn to books, ideas, and people that lead us away from narrow black-and-white thinking. With the help of these mavericks, outliers, and new systemic thinking, we can shift from a naive, optimistic, or miserable pessimistic mindset to what I call a “possibilistic” outlook on society and business. We all need purpose, and mine is to show that more things are possible than we think; sometimes, we just need to look in unusual places and into unusual minds and books to find new solutions for a better future.

Oona's book list on showing that kindness is profitable (and not boring)

Oona Horx Strathern Why Oona loves this book

This book was a revelation. It gives positive examples of why we can be optimistic about the future while not shying away from uncomfortable truths about business and consumerism.

Her enthusiasm for a kinder economy and her personal stories and journey are inspiring and provide great lessons about change in society and business.

By Mary Portas ,

Why should I read it?

1 author picked Rebuild as one of their favorite books, and they share why you should read it.

What is this book about?

As seen on THE ONE SHOW, and heard on WOMAN'S HOUR and THE ZOE BALL BREAKFAST SHOW on Radio 2

'Challenges all the things we thought we knew about business.' Sam Baker
__________

How we live, buy and sell is changing, and it's changing for good. Rebuild is a vital guide to how we reset post-pandemic and build back better.

Retail and brand expert Mary Portas argues that over the past thirty years the business of what we buy has been dominated by the biggest, fastest and cheapest. But those values no longer resonate. We've come to realize that more…


Book cover of Let My People Go Surfing: The Education of a Reluctant Businessman - Including 10 More Years of Business as Usual

Ashwin Gulati Author Of Soul Venture

From my list on soul driven books to redefine success in business.

Why am I passionate about this?

I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process. 

Ashwin's book list on soul driven books to redefine success in business

Ashwin Gulati Why Ashwin loves this book

Patagonia’s founder doesn’t just talk about building a company—he talks about building one with conscience. I admire how he defines success as humble and fiercely independent. This book is a manifesto for aligning profit with purpose and mission with mindfulness. It challenges entrepreneurs to think not just about revenue, but about the legacy they want to leave behind.

I loved this book because it gave me a behind-the-scenes look at a company I admired from afar but didn’t really know. I’d heard about Patagonia’s commitment to sustainability, but reading about how they actually implement their values—through design, materials, and a “repair, not replace” philosophy—was eye-opening. I also connected deeply with Chouinard’s memoir-style reflections. I appreciated his raw honesty, his resistance to conventional business wisdom, and how he stayed true to his principles. Those are all approaches that deeply resonate with me.

By Yvon Chouinard ,

Why should I read it?

2 authors picked Let My People Go Surfing as one of their favorite books, and they share why you should read it.

What is this book about?

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story…


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Book cover of Old Man Country

Old Man Country by Thomas R. Cole,

This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.

In these and other intimate conversations, the book…

Book cover of The Social Entrepreneur’s Handbook: How to Start, Build, and Run a Business That Improves the World

Alex Counts Author Of Changing the World Without Losing Your Mind: Leadership Lessons from Three Decades of Social Entrepreneurship

From my list on social entrepreneurship and why it is so important.

Why am I passionate about this?

Alex Counts founded Grameen Foundation and became its President and CEO in 1997. A Cornell University graduate, Counts’s commitment to poverty eradication deepened as a Fulbright scholar in Bangladesh, where he trained under Professor Muhammad Yunus, the founder and managing director of Grameen Bank, and co-recipient of the 2006 Nobel Peace Prize. Since its modest beginnings, Grameen Foundation has grown to become a leading international humanitarian organization. Today he is an independent consultant to mission-driven organizations, a prolific writer, and an adjunct faculty member at the University of Maryland who loves to teach nonprofit leadership and related subjects. 

Alex's book list on social entrepreneurship and why it is so important

Alex Counts Why Alex loves this book

This guidebook in the form of a memoir, or memoir in the form of a guidebook, is both highly entertaining and profoundly useful.  Through brutally honest stories from his years leading FINCA, the global microfinance network, Scofield shows how social change happens: one mistake, one insight, and one breakthrough at a time.  By laying them out so clearly and in such a reader-friendly format, he has provided a valuable gift to a new generation of changemakers.

By Rupert Scofield ,

Why should I read it?

1 author picked The Social Entrepreneur’s Handbook as one of their favorite books, and they share why you should read it.

What is this book about?

"The reader gains an insightful view of the author's personal journey and the processes involved when setting up a social enterprise. Its distinctive style makes it useful for readers who are looking for a thorough account of setting up a not-for-profit organisation or social enterprise" Phoenix, Jan 2012


Book cover of Start With Why: How Great Leaders Inspire Everyone to Take Action
Book cover of Net Positive: How Courageous Companies Thrive by Giving More Than They Take
Book cover of Purpose and Profit: How Business Can Lift Up the World

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