100 Books Like Net Positive

Putting in the numbers is what Gates does in his book. Climate change is real, no question. How to address it is where the controversy comes in. I really like that from the outset, Gates proposes five questions to consider whenever climate change is discussed: what fraction of the annual carbon dioxide emission are you removing? What’s your plan for cement? How much electrical power will be needed, what’s the cost, and how much space will it take up? 

But he’s optimistic that zero emissions can be reached. He argues there are many options to explore, including nuclear, and says, contrary to much of the news reporting, don’t focus on 2030; focus instead on 2050 to give the best solutions time to emerge.

This book has been a go-to for years, as I really appreciate Simon’s guidance to ALWAYS clarify the mission and purpose of any organization before digging deeper into the strategies and action plans to advance the mission.

All too often, my bias for action had driven me to jump into the work of creation and delivery. If every single player on the field with me wasn’t 100% bought into the game we were playing, why we were there, and where we wanted to be in the future, we wasted precious time and resources.

Simon Sinek taught me to pause and bring great intention to the enrollment in the mission of any venture. I also appreciate his insights into the stretch zone where people are most effective driving change. We don’t want to be cozy or panicked at work, but stretched in pursuit of meaningful change, and always better together.

I worry that people don’t hear enough about solutions to the climate crisis, but, thankfully, Paul Hawken and his collaborators lay many of them out in this book.

They focus not on the flashy technologies that often grab headlines—and not just on the reduction of fossil fuels—but on the power of a healthy, living Earth to heal itself. Of course, we need to be partners in this healing, and Hawken illuminates the people, organizations, and approaches that are doing just that.

It’s hard to ignore the personal testimony of Sir David Attenborough, based on 70 years of exploring and documenting the natural world. Like Attenborough’s films, this is a masterpiece in storytelling and making science and nature accessible. This has been his enduring legacy. But this book is different. Here, he combines a severe warning about the breakdown in the web of life with hopeful solutions aimed at rewilding the land and oceans. His message is clear: we can turn the precipitous decline of life on earth due to human impacts; but we need to act fast and at scale. I especially like how he distills the essence in a quote that says: “in this world, a species can only thrive when everything else around it thrives too.”

This book has literally changed the way I see the world.

The premise is simple – our pollinators are in trouble and we can help them (and entire ecosystems) thrive by creating tiny “Homegrown National Parks” in our own yards and neighborhoods. After reading this, I began learning about invasive plants, the importance of planting native species, the dangers of “pristine” lawns, and the climate and public health impact of pesticides, herbicides, and lawn machinery.

I’m loving the process of planting native plants and watching all kinds of wildlife visit my yard. I’m currently organizing a Nature's Best Hope community book talk in my own town and my amazing local library has booked Doug Tallamy for our discussion event. I hope you’ll join the Homegrown National Park movement! 

Although I was familiar with Harvard Business School professor George Serafeim’s research and work on impact weighted accounting before I read this book, I still found it informative and inspiring.

The first half of this book is a primer on ESG and sustainability highlighting societal shifts and why purpose and impact have moved to the forefront. And the second half details how impact and outcomes can be achieved. 

This book is an excellent introduction for people new to purpose – or questioning its real value financially – as well as for those of us who have long been in this space.

Drawing extensively on his research and that of colleagues, Serafeim emphasizes how doing good creates competitive advantage.

I strongly believe business leaders and brands must engage with all stakeholders (including society and the planet) to thrive – and this is the essence of John Browne’s message in Connect.

Browne, a former CEO of BP, contrasts positive engagement with traditional corporate social responsibility, which he contends is often more about complying with laws and regulations and looking good rather than doing good. 

The first half of the book provides real world examples of how corporate success is dependent on greater engagement with society.

And the second examines Browne’s four tenets of connected leadership – map your world, define your contribution, apply world class management, engage radically – and how companies can exemplify them going forward and profitably place society at the heart of business.

First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.

I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.

As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….” 

Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of knowing, inspires readers while also illustrating how many decisions about branding are actually about integrated business strategy and cultivating meaningful connections.

I’ve read lots of books about the future of business and the future of capitalism, but this book deeply inspired me. Mackey and Sisodia articulate with clarity and conviction what I’ve long believed—that purpose and profit are not mutually exclusive but, in fact, must go hand in hand.

I particularly connected with their emphasis on conscious leadership and the need for a higher purpose to guide business strategy. It reinforced my own thinking and sharpened my understanding of how critical it is for leaders to align values with actions. I saw clear parallels with the approach I have developed, and it affirmed for me that embedding purpose isn’t just desirable—it’s essential.

Reading this book had a profound impact on me–as did the author himself. I had the privilege of meeting Colin Mayer in his wood-paneled office and interviewing him for my own book—an experience that deepened my respect for his thinking. I found myself nodding in agreement as he laid out how far corporations have drifted from their true purpose.

I was struck by his call to move from ownership to stewardship and how closely it aligned with my own belief that purpose must sit at the heart of business. His critique helped sharpen my understanding of corporate governance and reaffirmed my beliefs in the need for a better way forward for business and its relationship with society.