The best books about shifting the role business – and brands – play in society

Book cover of Start With Why: How Great Leaders Inspire Everyone to Take Action Book cover of Emotional Branding: The New Paradigm for Connecting Brands to People Book cover of Connect: How Companies Succeed by Engaging Radically with Society Book cover of Net Positive: How Courageous Companies Thrive by Giving More Than They Take Book cover of Purpose and Profit: How Business Can Lift Up the World

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Book cover of Start With Why: How Great Leaders Inspire Everyone to Take Action Book cover of Net Positive: How Courageous Companies Thrive by Giving More Than They Take Book cover of Purpose and Profit: How Business Can Lift Up the World Book cover of Connect: How Companies Succeed by Engaging Radically with Society Book cover of Branded Interactions: Marketing Through Design in the Digital Age Book cover of Influencer: Building Your Personal Brand in the Age of Social Media

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