100 Books Like Purpose and Profit

This book has been a go-to for years, as I really appreciate Simon’s guidance to ALWAYS clarify the mission and purpose of any organization before digging deeper into the strategies and action plans to advance the mission.

All too often, my bias for action had driven me to jump into the work of creation and delivery. If every single player on the field with me wasn’t 100% bought into the game we were playing, why we were there, and where we wanted to be in the future, we wasted precious time and resources.

Simon Sinek taught me to pause and bring great intention to the enrollment in the mission of any venture. I also appreciate his insights into the stretch zone where people are most effective driving change. We don’t want to be cozy or panicked at work, but stretched in pursuit of meaningful change, and always better together.

I wrote extensively about Paul Polman in my own book—particularly about his courage. What I admire most is that he didn’t just talk about purpose; he lived it and delivered it.

Reading this book reminded me why I found his leadership at Unilever so compelling. Like purpose itself, Unilever isn’t perfect—but what Polman stood for and what he managed to achieve showed what’s truly possible when courage, conviction, and commitment meet strategy.

I loved how the book balances idealism with practical insight. It pushed my thinking further, reaffirming that profit and purpose can and must coexist if business is to remain relevant in today’s world.

I strongly believe business leaders and brands must engage with all stakeholders (including society and the planet) to thrive – and this is the essence of John Browne’s message in Connect.

Browne, a former CEO of BP, contrasts positive engagement with traditional corporate social responsibility, which he contends is often more about complying with laws and regulations and looking good rather than doing good. 

The first half of the book provides real world examples of how corporate success is dependent on greater engagement with society.

And the second examines Browne’s four tenets of connected leadership – map your world, define your contribution, apply world class management, engage radically – and how companies can exemplify them going forward and profitably place society at the heart of business.

First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.

I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.

As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….” 

Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of knowing, inspires readers while also illustrating how many decisions about branding are actually about integrated business strategy and cultivating meaningful connections.

What I really liked about this book was how it helped me become a lot more self-aware about the incorrect stories I told about myself and how they have held me back. This book does a great job of helping the reader identify their "imposters," the areas in one's lives where we hold onto false beliefs about ourselves which keep us from being the best version of who we can be and achieve our goals and dreams. 

Jung proposed many fascinating ideas about the inner workings of the mind. His concept of the archetypes and of the collective unconscious are two of his best-known contributions, and both are intimately tied to his conceptualization of dreams. The idea that dreams not only emanate from our personal unconscious, but also from our collective unconscious (a deep stratum of the unconscious common to all humankind) and contain universal patterns, images, and dispositions, has helped countless people develop a deeper understanding of their dreams.

What’s more, this book exposes Jung’s view of dreaming as a wholesome, natural process that can give rise to creative—even transcendent—experiences featuring personal challenges, unmapped potentials, and elements of one’s personality. Not always the easiest of reads, but highly rewarding. 

Of seminal importance to an understanding of the world is the conception of a collective unconscious grounded in inheritable archetypes. These evolve: how could it be otherwise—everything in nature evolves. And that means that our consciousness, too, evolves. Its evolution is, in a sense, teleological: from the less conscious to the more consciousness. This is to say that the evolution of the archetypes permits the increasing distillation of consciousness from the vastness of the collective unconscious. I believe that language, which is indivisible from consciousness, did not begin to materialize until about 10,000 BC. I may have been virtually alone in this view, but computerized models of evolutionary linguists today suggest that the key to language capability may have been enfolded in our make-up from our earliest beginnings.

A collection of myths, fairy tales, and folk stories about the wild woman archetype told and analyzed by Dr. Clarissa Pinkola Estés.

The result is a powerful exploration of the female psyche and experience, of women’s power and knowing, of intuition, femininity, and the ways in which we can reconnect to that power within each of us.

A favorite quote: “There is no 'supposed to be' in bodies. The question is not size or shape or years of age, or even having two of everything, for some do not. But the wild issue is, does this body feel, does it have right connection to pleasure, to heart, to soul, to the wild? Does it have happiness, joy? Can it, in its own way move, dance, jiggle, sway, thrust? Nothing else matters.”

This book is an incredible reference book. I used it as an actor in one of my favorite acting classes. During rehearsal, we used archetypes to help flesh out and explore our characters. This technique felt groundbreaking.

Since archetypes are essential to character development, and we each possess every archetype within us, this book was a staple for me in my creative development. I will go so far as to say that this book was a portal for me to access the teacher in me and expanded me out of my actor self and into my author self.

I write character-driven fiction and it is always the people and their relationships that most engage me in any story. I found the characters here complex, real, engaging, and, in some instances, foul specimens demonstrating that existence for survival alone is an inadequate way of life for any person. These are fully developed people, though they are mostly unusual individuals; archetypes rather than stereotypes. The people hooked me from the start. I cared what happened to these adventurers. I also cared that those who deserved retribution would receive it.