Book description
Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical…
Why read it?
1 author picked Connect as one of their favorite books. Why do they recommend it?
I strongly believe business leaders and brands must engage with all stakeholders (including society and the planet) to thrive – and this is the essence of John Browne’s message in Connect.
Browne, a former CEO of BP, contrasts positive engagement with traditional corporate social responsibility, which he contends is often more about complying with laws and regulations and looking good rather than doing good.
The first half of the book provides real world examples of how corporate success is dependent on greater engagement with society.
And the second examines Browne’s four tenets of connected leadership – map your world,…
From Anne's list on shifting the role business plays in society.
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