100 Books Like 7 Steps to Freedom II

This is a captivating read that delves into the world of creating a fan base for any business.

Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.

The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.

What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.

Sticky Church may initially seem like an unconventional choice for business owners looking to improve customer retention, as it focuses on growing a congregation within a church setting.

However, the principles of customer retention remain the same across different contexts and can offer valuable insights to entrepreneurs.

Imagine enticing your customers to visit your business every week and even bringing friends and family with them - that's the power of Sticky Church.

While the book delves into Sermon Based Small Group meetings, which might not directly apply to most businesses, the underlying principles of connecting customers with each other and encouraging them to share their experiences are universal.

These ideas form the foundation of political movements, committed fan bases, and customer groups like Apple fans.

In the context of a church, Sticky Church offers unique customer retention insights that might be difficult to glean from a business-centric book. It's an… show more.

This is an eye-opening exploration of the principles of persuasion and belief.

The book focuses on the intriguing story of Dr. J.R. Brinkley, who gained notoriety for selling goat testicle implants as a cure for erectile dysfunction. While this may seem outlandish, it serves as a powerful illustration of how people can be made to believe in something when specific techniques are employed.

Many of us are raised with a certain moral compass, which can sometimes hinder our understanding of how belief works.

Making Them Believe breaks down these principles and shows readers how to harness them in a business context. By suspending our disbelief and distaste for Dr. Brinkley's methods, we uncover a remarkable template for convincing customers to believe in and buy our products.

The key takeaway from this book is that, by following the principles outlined, you can effectively promote your reputable product or service, ultimately benefiting… show more.

I picked up this book to learn about improvisation and the theatre, but like all memorable books, it taught me about spontaneity and how freeing ourselves from the constraint of wanting to seem smart or original actually allows us to be more creative.

I loved its focus on playfulness and experimentation, as well as being a child at heart. Many of its lessons are relevant outside the theatre.

You need a consistent social media marketing plan in order to create a successful business. 

Andrew Macarthy's Social Media Marketing Tips features hundreds of actionable strategies for different social media platforms, including Facebook, Instagram, Pinterest, and more. 

The readers of this book will find useful guidelines for establishing their social media presence. The social media strategies are divided into chapters, so the readers can easily find the appropriate information quickly.

After working for years in the retail marketing field, I realized that digital marketing is changing the speed by which the usually slow-paced retail industry is developing. So in the rapid world of marketing where new generations bring digital to traditional marketing, I realized that everyone needs to learn about digital marketing much more because eCommerce develops at an incredibly fast pace. When my clients operate a retail business that is trying to take an eCommerce approach they need to have more wide skills in digital marketing such as building websites, installing analytics, managing social media conversations, and understanding SEO strategy with a focus on email marketing. I discovered this book that offers both hard and soft skills to understand and successfully use crucial concepts of digital marketing.

This book introduced me to the concept of a complete reinvention of retail, from brick and mortar to online shops, including changes in how consumers shop. Retail is considered slow and without the possibility for any drastic improvement. Reengineering Retail explores the revolution in retail by giving a glimpse into future developments. This book is the only one where the author’s vision is a future where every part of the existing retail experience will be transformed. The author bravely discusses the change of core economic revenue models, which helped me to understand a new potential roadmap to the future.

SEO 2022 is a simple, easy-to-understand explanation of Search Engine Optimization techniques for beginners and advanced users. It is one of the best books on SEO, released by the author every year with the latest SEO trends and updates. The book focuses on search engine optimization tips and strategies for getting top rankings.

The author of the book, Adam Clarke, is Google Analytics and Google Ads certified and is also a renowned SEO consultant. 

With around 250 pages, Adam shares all of his top SEO knowledge with his readers.

Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.

This is by far the most comprehensive practical guide to being a working artist. I have taught a professional practice course for undergraduate art majors for decades. When I first started teaching this course, I cobbled together chapters from books and articles from everywhere to give the students the information I thought they needed. In 2009, the first edition of this book came out, and it immediately became the textbook for my class.

It really walks you through what happens in the art world and how to navigate finding a gallery or writing for a grant. It also has quotes from people in the field that are helpful. I recommend this book whenever someone wants to know how to get their career started, needs guidance on a contract, or just wants to take their career seriously and to the next level.